Media/News

(Peekskill, NY) July 11, 2017 – Ortho Marketing is proud to be a sponsor of the 2017 MKS Forum.  This year's meeting will take place October 27th and 28th at the Hilton Anatole Hotel in Dallas, TX.  

The MKS Forum 2017 will be attended by over 700 doctors, making it the second largest annual meeting behind the AAO Annual Session. At The MKS Forum, doctors get CE, reunions, clubs, alumni and study group meetings, staff education and fun, all for a fraction of the cost, a fraction of the time and no membership dues.  

Speakers are selected for their ability to share the Mindset, Knowledge & Skill necessary to grow and manage a highly successful practice. Sharing real life, detailed techniques to improve and grow your practice in a discussion format.

Doctors will learn tips on achieving great clinical results as well as discussing the various business models and how they can be harnessed to thrive in the ever-changing dental landscape.

 Some of the educational seminars at this year's meeting will include:

 You are NOT at Capacity! with Jeff Kozlowski

Obsess Over Your Customers, Not Your Competition with Courtney Dunn

No Sugarcoating Allowed! The Truth About the Specialty & Orthodontic Trends with Chris Bentson

Aligning Business Decisions with Long Term Objectives with Kervin Mack

The Real Deal: A No-Nonsense Approach to Marketing with Angela Weber

Be sure to look for Ortho Marketing president Dean Steinman in our booth in the exhibit hall, and learn how you can gain a marketing edge over your competitors.  

About Ortho Marketing:

Ortho Marketing, located in Peekskill, NY, offers a full suite of Marketing Services which allows a wide spectrum of practices throughout the USA and Canada to work with one company for all their marketing needs. We cover all the bases, which include, but are certainly not limited to Marketing Services such as Website Design, Website Maintenance, Mobile Platforms, Apps, Search Engine Optimization (SEO – being at the top of the search engine results), Social Media Marketing, Reviews and Reputation Management, Email Marketing, and PPC Campaigns. For more information, contact Ortho Marketing. by visiting orthomarketing.com or give us a call at: 914-788-1555

Published in Media

Facebook, Twitter, Pinterest, Google+ all great places to start for your business on social media. However, having lots of accounts can be hard to manage and keep up with. Here is a short list of a few Daily Tasks you must perform to keep up with your accounts.

-Reply to any messages, comments or concerns voiced over social media from any of your patients. When people are putting in the effort to tell you about something, good or bad, you should still respond to them. Be timely about your responses as well, it can mean the difference between retaining a patient and losing one. 

-Post fresh content that will be of interest to your followers. Fresh, daily content is a great way to build engagement from followers on your social media pages.

-Connect with current followers, gain new ones. Aim to gain at least 2 new followers everyday and connect with your current followers to keep them loyal and interested with your practice.

-Check your account management tools to view your statistics on traffic to your account. You can often use these statistics to see if your marketing is working for you. You should monitor your statistics pretty often so can record when they rise and fall based on your marketing actions.

For insight and information on bringing your practice to the next level via social media marketing, contact Ortho Marketing Pros today at (914)788-1555. 

Published in News / Blog

The use of Google+ for Orthodontic practices is extremely useful in marketing your services. Google+ creates "circles" of people, similar to "friends" on Facebook or "followers" on similar social media networks, such as Twitter, Instagram or Pinterest. Not only can you be in a person's circle(s), but you also have access to their gmail address, which adds a personalized feel to the network. People in your "circles" become your "+1s".

 

 Within your circles you can share specific information with these people (your +1s) that won't be public to the rest of the online world. You can even have some of the same people in different circles if you wish to. For example, a hypothetical person could be a close friend, with whom you also work with. You would include this person in your "friends" circle and also in your "work" circle, kind of like a venn diagram. You can then update your friends about what you'll be up to that weekend without also alerting your boss, which would be considered unprofessional in most fields.

 

However, Google+ was created with the idea of Search Engine Optimization (SEO) at its forefront. By using Google+ and other forms of social media, you are improving your search presence in a big way. Google+ currently has 359 million members. The more circles that you're in, the more +1s that you have and the circles they are in, the higher up on a Google search your business will be. 

 

We know exactly how to get this done for you to drive more traffic to your Orthodontic practice's website. Give us a call today at (914) 788-1555 or Contact Us through our website.

Published in News / Blog