Media/News

(Peekskill, NY) September 20, 2017 – Ortho Marketing prides itself on bringing the most innovative digital marketing solutions to its clients.  Marketing has changed a lot over the last 10 years, and the team at Ortho Marketing is focused on the latest trends and helping its clients to employ them in their day to day marketing strategies.

In addition to managing marketing plans for clients, Ortho Marketing is happy to share some of the marketing strategies at the core of today’s digital landscape.  “Everything digital moves so fast.  When you’re trying to do all the things associated with running a business, it can be hard to keep up.  That is why we’ve begun sharing various marketing tips, tricks and best practices online” said Steve Vittoria, Account Manager and Internal Marketing Strategist at Ortho Marketing. 

If you need marketing advice on the fly, you can listen to the new Ortho Marketing Live podcast on any device.  Ortho Marketing Live features the team at Ortho Marketing talking about marketing tactics, strategies and successes that can be used by any company in their day to day marketing.  Ortho Marketing Live is available on iTunes, Google Play and online at http://orthomarketing.com/podcast.html 

For those that like to read up on various topics, the Ortho Marketing blog is the perfect source for all things marketing.  “The blog is a great way to view different business and marketing headlines, with the ability to go in depth on the ones that matter to the reader”, Vittoria said.  Check out the Ortho Marketing blog at http://orthomarketing.com/news-blog.html

 

About Ortho Marketing:

Ortho Marketing, located in Peekskill, NY, offers a full suite of Marketing Services which allows a wide spectrum of practices throughout the USA and Canada to work with one company for all their marketing needs. We cover all the bases, which include, but are certainly not limited to Marketing Services such as Website Design, Website Maintenance, Mobile Platforms, Apps, Search Engine Optimization (SEO – being at the top of the search engine results), Social Media Marketing, Reviews and Reputation Management, Email Marketing, and PPC Campaigns. For more information, contact Ortho Marketing. by visiting orthomarketing.com or give us a call at: 914-788-1555

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Published in Media

(Yorba Linda, CA) August 24th, 2017- Ortho Marketing is excited to announce the launch of another brand new website, www.potterorthodontics.com.  Potter Orthodontics has 2 office locations, in Yorba Linda CA. and Fullerton, CA. 

The new www.potterorthodontics.com is a sleek, functional website with mobile responsiveness for optimal viewing on any device.  It was designed in conjunction with Dr. Potter and the creative team at Ortho Marketing to improve online visibility for Potter Orthodontics, and to deliver new patients to the practice.  In addition, the website contains access to information on the varying types of treatments and services offered by the Potter Orthodontics team, as well as the ability to request an appointment online.

Dr. Potter earned his degree in General Dentistry at the University of Maryland at Baltimore. He graduated Magna Cum Laude and was also inducted into the honorary dental society, OKU. Upon completing dental school he began his orthodontic training and was accepted into the Orthodontic Program at Saint Louis University. While there he completed a three year Orthodontic Residency and also earned a Masters Degree in Orthodontics.

Dr. Potter’s professional affiliations include the OKU Dental Honor Society. the American Association of Orthodontists, the Pacific Coast Society of Orthodontists, the California Association of Orthodontists. the American Dental Association, the California Dental Association. and the Orange County Dental Society. Dr. Potter is also very involved in the community including local youth sports programs and the local schools, and strives to make it a wonderful place for all to live and work.

Ortho Marketing is extremely excited to partner with Dr. Potter and his team to help them continue to grow their thriving practice.   

 

About Ortho Marketing:

Ortho Marketing, located in Peekskill, NY, offers a full suite of Marketing Services which allows a wide spectrum of practices throughout the USA and Canada to work with one company for all their marketing needs. We cover all the bases, which include, but are certainly not limited to Marketing Services such as Website Design, Website Maintenance, Mobile Platforms, Apps, Search Engine Optimization (SEO – being at the top of the search engine results), Social Media Marketing, Reviews and Reputation Management, Email Marketing, and PPC Campaigns. For more information, contact Ortho Marketing. by visiting orthomarketing.com or give us a call at: 914-788-1555

 

Published in Media

How to prevent your Instagram page from getting shut down- Tips for understanding their most important policies

Using Instagram is a great way to publicize your practice and gain new patients. However, like Facebook, Instagram’s terms and conditions can greatly impact your account and the photos you post.  Don’t let this scare you from posting, just be aware of the most common issues below, and never be blindsided by Instagram.

If you’re posting to Instagram you’re giving them permissions to use your photos, royalty free

            As of January 2013, accepting Instagram’s terms you “grant to Instagram a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service” (source). This means Instagram has rights to all of your photos and do not have to pay royalties for their future use, even if they make money off of you or your patients photos. Be aware that they even have the right to transfer their license to another company without having to pay your either. This means they could sell your photo of your office to any magazine and neither party would have to pay you. Thankfully Instagram isn’t known for selling user content as it would hurt their overall perception, but as it states in the terms, they could. Be aware, as with any photo posted on the internet, you’re not going to have total control over what happens to your photo.

If you’re hosting a contest you must provide the complete rules and terms for each contest

            Sponsoring a contest is a great way to create awareness for your practice, we just want to be sure you can do that in the right way. The worst-case scenario is that your entire page could be locked temporarily until the post is edited or taken down. Again, there is an easy way to prevent this from happening. Your contest description must include an “Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram.” And “A complete release of Instagram by each entrant or participant” (Source). Your post must also list the rules of your contest. You can either list them in the description along with the release or you can put a link to the complete rules in your Bio (links won’t work in the description) and direct your followers to the link. Having a contest is a great idea to create awareness of your practice and chatter online. Ensure your contest runs smoothly by following all of Instagram’s rules and conditions

Keeping up with Copyright Rules will save your account

            We know that sharing and reposting photos on Instagram is the whole point of the platform, but did you know that you could be committing copyright infringement if you don’t repost or share properly? Users who take their own photos or own rights to the photo have automatic copyright protection from Instagram. This includes the event of the use of an image without consent (including reposts) which will be considered infringement. What this means for your practice is that you must ask your patients to use their photo before you can repost it, even though the photo may highlight your work.  On the bright side, most Instagram users, including your patients, will let you repost their photo for free if you tag them in the post and give them credit. If you do come across a patient that isn’t ok with the use of their photo it is better to be safe and take down the post than risk a complaint. If multiple cases of infringement claims or complaints are made against your practice account, Instagram has the right to disable your account. Also remember that you gave Instagram full use of your photos, not all of their users. Protect your own photos with this policy if another account uses your content.

            Don’t let all of these rules discourage you from posting pictures of your practice and your amazing patients. Just be conscientious of what you’re posting and know your rights. Staying up to date with Instagram’s terms and conditions will insure your content stays posted and your account never gets disabled. Have your marketing company do a full sweep of your Instagram account for any potential infringement. Another set of professional eyes will save you time and headaches in the future.

Published in News / Blog

(Tarzana, CA) July 31, 2017 –  The team at Ortho Marketing are excited to debut a new website for Akavan Orthodontics. We are proud to continue our partnership and give Dr. Nooshi Akavan a sleek, functional new website that will give her patients the best user experience online.

For the last four years Ortho Marketing has been diligently working with Dr. Akavan to grow her online presence. “I signed up with Ortho marketing four years ago and have never looked back.” says Dr. Akavan, “I am very happy with the website they designed and they also provide great SEO service which has taken me to the top of the page in my area! I highly recommend them!” Akavan Orthodontics has been receiving reliable service from our team in the form of custom social media marketing campaigns, Reputation Management, Search Engine Optimization (SEO) and other digital marketing solutions.

Dr. Akavan graduated with her undergraduate Degree and her DDS degree from the University of Washington. She then graduated with her MS in Craniofacial Biology and Certificate in Orthodontics from the University of Southern California, where she later established her practice. After more than 23 years of quality orthodontic service, Akavan Orthodontics has been recognized as the top orthodontic provider in their area. Dr. Akavan was recognized by the American Board of Orthodontics in 2010 for her diligent work in the orthodontic field. Dr. Akavan and her staff are constantly taking courses on the latest technology and techniques to give her patients the best experience and treatment. The Akavan Orthodontic team loves giving confidence and a perfect smile to all of their patients in the San Fernando Valley.

Ortho Marketing is extremely excited to continue our partnership with Akavan Orthodontics and help them to grow their already thriving practice.

 

About Ortho Marketing:

Ortho Marketing, located in Peekskill, NY, offers a full suite of Marketing Services which allows a wide spectrum of practices throughout the USA and Canada to work with one company for all their marketing needs. We cover all the bases, which include, but are certainly not limited to Marketing Services such as Website Design, Website Maintenance, Mobile Platforms, Apps, Search Engine Optimization (SEO – being at the top of the search engine results), Social Media Marketing, Reviews and Reputation Management, Email Marketing, and PPC Campaigns. For more information, contact Ortho Marketing. by visiting orthomarketing.com or give us a call at: 914-788-1555

Published in Media
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