Media/News
Thursday, 07 September 2017 18:33

Why Should Your Site be Mobile Friendly?

 

Its no surprise that now, more than ever, it is so important to have a modern and mobile friendly site design. You may even be reading this blog from your phone right now! If you want your site to appear high in such results, having a mobile-friendly site one of the simplest things you can do to make that happen. Not only does Google prioritize a mobile-friendly site in searches conducted from a mobile device, but the term and functionality of being “mobile-friendly” goes hand-in-hand with the term "user-friendly". The user experience on mobile sites is vital to your business’ success. If you are looking to take your business to the next level, Ortho Marketing is here to help you do just that.

Did you know?

Close to 85% of consumers are using mobile devices according to a 2017 comScore report. According to Google, a website should offer the same user experience regardless of the device used by the viewer. Features that make a website not mobile friendly use software like Flash, feature font that is too small or too large and are difficult to navigate. Your company may provide the exact service, the consumer is looking for but if it is not easy to navigate, the user will bounce and opt for a more mobile and user friendly website instead.

“For a young business to thrive, they must leverage technology – sometimes using technology to lessen the need for technology,” according to an article on The Next Web.

Mobile Voice Search

Mobile voice recognition search gives users the ability to search Google by speaking their request in a conversational manner. For those that are not keen to the keyboards on mobile devices, you may be one of them or know a few, use this feature and are just another benefit of going mobile friendly and appearing on search engines. Google hosts the largest informational dataset in the world, and providing the correct answer to any question is integral to their success as a search engine. (Source) At Ortho Marketing, we strive to maintain open channels of communication and cooperation between our team and our valued clients. If you’re experiencing anything less from your current marketing company, or you’re ready to place your marketing into the hands of dedicated, intelligent pros, our team at Presentation Multimedia is ready to work. Let’s talk.

Published in News / Blog

(Tarzana, CA) July 31, 2017 –  The team at Ortho Marketing are excited to debut a new website for Akavan Orthodontics. We are proud to continue our partnership and give Dr. Nooshi Akavan a sleek, functional new website that will give her patients the best user experience online.

For the last four years Ortho Marketing has been diligently working with Dr. Akavan to grow her online presence. “I signed up with Ortho marketing four years ago and have never looked back.” says Dr. Akavan, “I am very happy with the website they designed and they also provide great SEO service which has taken me to the top of the page in my area! I highly recommend them!” Akavan Orthodontics has been receiving reliable service from our team in the form of custom social media marketing campaigns, Reputation Management, Search Engine Optimization (SEO) and other digital marketing solutions.

Dr. Akavan graduated with her undergraduate Degree and her DDS degree from the University of Washington. She then graduated with her MS in Craniofacial Biology and Certificate in Orthodontics from the University of Southern California, where she later established her practice. After more than 23 years of quality orthodontic service, Akavan Orthodontics has been recognized as the top orthodontic provider in their area. Dr. Akavan was recognized by the American Board of Orthodontics in 2010 for her diligent work in the orthodontic field. Dr. Akavan and her staff are constantly taking courses on the latest technology and techniques to give her patients the best experience and treatment. The Akavan Orthodontic team loves giving confidence and a perfect smile to all of their patients in the San Fernando Valley.

Ortho Marketing is extremely excited to continue our partnership with Akavan Orthodontics and help them to grow their already thriving practice.

 

About Ortho Marketing:

Ortho Marketing, located in Peekskill, NY, offers a full suite of Marketing Services which allows a wide spectrum of practices throughout the USA and Canada to work with one company for all their marketing needs. We cover all the bases, which include, but are certainly not limited to Marketing Services such as Website Design, Website Maintenance, Mobile Platforms, Apps, Search Engine Optimization (SEO – being at the top of the search engine results), Social Media Marketing, Reviews and Reputation Management, Email Marketing, and PPC Campaigns. For more information, contact Ortho Marketing. by visiting orthomarketing.com or give us a call at: 914-788-1555

Published in Media

(Cheyenne, WY) July 26, 2017- Ortho Marketing is excited to welcome our new partner Dr. Callie Holwegner, and the Holwegner Orthodontics staff to the Ortho Marketing family. We are proud to team up with her to launch the new Holwegner website.

Ortho Marketing is looking forward to developing the Holwegner Orthodontics brand in gorgeous Cheyenne, Wyoming.  As a part of the Ortho Marketing family, Holwegner Orthodontics will have access to social media marketing campaigns, Search Engine Optimization (SEO), and a streamlined, up to date website that will give their patients easy access to their practice online from any device.

Dr. Holwegner graduated from the University of Nebraska Medical Center College of Dentistry in 2013 with a Master of Science degree in Oral biology and a certificate in Orthodontics. After graduating she returned to her hometown of Cheyenne, Wyoming and began running her practice in 2014, after purchasing the practice from Dr. Brenkert. Now, after more than 3 years of leading orthodontic service, Holwegner Orthodontics has also established itself as the top Invisalign provider in her area. Dr. Holwegner and her staff are extremely involved in the community and are excited to give all of their patients a smile they can be proud of.

Ortho Marketing is extremely excited to partner with Dr. Holwegner, and her dedicated team, to help their practice reach new heights.   

About Ortho Marketing:

Ortho Marketing, located in Peekskill, NY, offers a full suite of Marketing Services which allows a wide spectrum of practices throughout the USA and Canada to work with one company for all their marketing needs. We cover all the bases, which include, but are certainly not limited to Marketing Services such as Website Design, Website Maintenance, Mobile Platforms, Apps, Search Engine Optimization (SEO – being at the top of the search engine results), Social Media Marketing, Reviews and Reputation Management, Email Marketing, and PPC Campaigns. For more information, contact Ortho Marketing. by visiting orthomarketing.com or give us a call at: 914-788-1555

Published in Media
Tuesday, 20 June 2017 16:22

How to Optimize Your Videos for Search

Video content is king right now. In fact, videos are projected to dominate 80% of web traffic by next year. If your practice is taking advantage of this massive opportunity, excellent. But it’s not enough to just make videos – you need to make sure your videos are search engine optimized. Our team at Ortho Marketing has come up with the best ways to optimize your Youtube videos for search. Check these out:

Title

Our eyes are drawn to titles first. So, your titles should be compelling and concise, but most importantly, they should match common search terms. Conduct some research to find popular search terms for your industry. So, if your video is about reasons your patients should get Invisalign, then the keyword “Invisalign” or other popular phrase variations, should be included in your title. Also, focus your titles around your audience. If your audience’s internet activity is centered around particular language, use it. Between researched search terms and audience-specific wording, you’ll be able to craft a compelling, search engine optimized title..

Description

While Youtube’s description character limit is 1,000 characters, it only displays about the first 100 without having to click a drop-down arrow. Take advantage of those first 100 characters by including the most relevant and practical information. We recommend including a link to your website and a catchy call-to-action. Then, use the other 900 or so characters to incorporate locations and keywords that will boost your SEO and search relevance.

Tags

Tags are a great resource to direct your target audience to your videos. Same with any form of SEO, top industry search keywords are best to include here, so that it triggers Google to suggest your video to searchers. So, it’s good to use tags like “Orthodontist”, “Invisalign”, or “Braces”. Be careful about relevance with tags, though – Youtube can penalize you for including tags that aren’t relevant, which will hurt the changes of your video being seen. Keep your tags orthodontia-specific, and particularly specific around the content of your videos.

Any Questions?

These are only a few of the ways you can optimize your videos for search engines. If you want more tips on SEO or other aspects of orthodontic digital marketing, the pros at Ortho Marketing are always excited to chat. Our orthodontic SEO experts look forward to your call.


Our team at Ortho Marketing are the experts in SEO for orthodontists. At Ortho Marketing, we serve orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact our team at Ortho Marketing at: 914-788-1555

Published in News / Blog
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