Media/News

Ortho Marketing is the proud marketing partner of Aligner Insider.  Aligner Insider offers a complete video library of resources to aligner orthodontic practices.  This comprehensive library is updated with new content monthly from a variety of sources.  Beyond specific case examples of orthodontists treating their patients, their are staff training resources, marketing tips, and access to an exclusive online forum of Invisalign practitioners.  

Founder Dr. Barry Glaser said "Aligner Insider was created to address the need in the orthodontic community for better education.  It was built to help doctors gain confidence in their Invisalign treatment planning, and to create better and more efficient results for their patients."

Dr. Willy Dayan is a co-founder of Aligner Insider, and world renowned Invisalign expert.  He is an active contributor of case studies to the Aligner Insider library who got involved with the project "to offer the orthodontic community a greater variety and range of quality educational material".  

Aligner Insider is now proud to offer a new FREE TRIAL membership.  Potential users will get 24 hour unrestricted access to the Aligner Insider universe of streaming video resources for free.  At the conclusion of their trial, they will be given the option to become a member for a low monthly subscription price of $125.  Aligner Insider invites all orthodontists and their teams to experience Aligner Insider now by clicking here!

 

About Ortho Marketing:

Ortho Marketing, located in Peekskill, NY, offers a full suite of Marketing Services which allows a wide spectrum of practices throughout the USA and Canada to work with one company for all their marketing needs. We cover all the bases, which include, but are certainly not limited to Marketing Services such as Website Design, Website Maintenance, Mobile Platforms, Apps, Search Engine Optimization (SEO – being at the top of the search engine results), Social Media Marketing, Reviews and Reputation Management, Email Marketing, and PPC Campaigns. For more information, contact Ortho Marketing. by visiting orthomarketing.com or give us a call at: 914-788-1555

Published in Media

You’ve crafted a beautiful email campaign for your practice. It’s got compelling written content, maybe a video, exciting news, etc. But you’re devastated when no one opens it! At Ortho Marketing, we feel your pain, and we’re here to help. Our team has come up with some great tips to increase your email marketing campaign open rates, and to ensure that all your hard work is not in vain. Check these out:

Craft a compelling headline

Let’s face it – if your headline is boring, it won’t encourage any patient, current or potential, to open your email. There are several ways to compel email opens. Some of the forms we’ve seen the most success with include:

  • Exciting news: You don’t actually have to say what the news is in the headline; just signal that exciting news is included in the content of the email, like the introduction of a contest or new staff member.
  • Indicate a coupon or discount: These have a great success rate, for obvious reasons. People won’t want to pass up the opportunity to receive a discount or coupon from your practice.
  • Teaser: Maybe you had a contest and you plan to reveal the winner. Or perhaps you are releasing a new orthodontic technology into your practice. Whatever the reveal may be, entice readers by leaving the mystery. You can say something like, “And the winner is…” as your headline, and patients will be tempted discover the answer.

Personalize

Most marketing campaign sites provide this option when crafting a campaign. So long as you feed the proper information, the email will say, “Hi Robert” instead “Dear Patient”, or something to that effect. This is an easy tool that will greatly increase your open rates because patients trust an email that has a more personalized feel. In fact, average email open rates are over 6% higher than those that are not (Source).

Make it mobile-friendly

With mobile usage rates climbing, ensuring all your emails have a mobile-friendly design is crucial to a good open rate. This means having quick load time, making sure all your content (text, images, video) are optimized for mobile, and having smooth panel transitions. The number of people who favor mobile-friendly email campaigns has risen over 12% in just a year, so it’s essential your emails be accessible to your patients on-the-go (Source).

Watch your numbers climb

After incorporating these and our other email marketing tips, you’ll be able to see the measurable increase of your email open rates and subsequent sales. If you’re interested in more marketing tips, our crew at Ortho Marketing is always here to help. For more information or to set up a consultation, don’t hesitate to contact our team at Ortho Marketing today!


Our team at Ortho Marketing are the experts in orthodontic email marketing. At Ortho Marketing, we serve orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact our team at Ortho Marketing at: 914-788-1555

Published in News / Blog

Yes, social media and website marketing are growing, but email marketing remains a very productive way to market your practice directly to current and potential patients. The vast majority of people check their emails fairly frequently on both mobile and stationary devices. Regardless of what service you use to send your marketing emails, you can make use of this outstanding marketing opportunity by following a few simple rules. 

4 Ways To Ensure Current and Potential Patients Open Your Emails

  • Include a direct, enticing subject line to the emails.
    • The subject line should be easy to read and understand, and always encourage recipients to read further. 
  • Personalize when you can.
    • People don't like to feel like their just a number in a pile of emails you sent out. Personalize individual messages when possible to show current and future patients you're invested in them.  
  • Send emails on a consistent basis at reasonable times.
    • 9AM or 4-5PM are great time to send emails because individuals will generally have some level of down time at these hours.  Generally, Mondays and Tuesdays are the days when email inboxes are flooded with content, and you don't want yours to get looked over in the mass of emails. So try sending yours on other weekdays or even a Saturday. It doesn't hurt to experiment to see what works for your individual patients.
  • Every email must have incentive and motivation.
    • Send your reader something they are looking for or would like to hear about. Try to provide promotions, like a percent off or a free e-book.

Our team at Ortho Marketing is confident about these tips to increase the amount of emails being opened by your current and potential patients. If you have any questions about email marketing, don't hesitate to contact Ortho Marketing at: (914)788-1555. 


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to email marketing, website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog