Media/News

Ortho Marketing is the proud marketing partner of Aligner Insider.  Aligner Insider offers a complete video library of resources to aligner orthodontic practices.  This comprehensive library is updated with new content monthly from a variety of sources.  Beyond specific case examples of orthodontists treating their patients, their are staff training resources, marketing tips, and access to an exclusive online forum of Invisalign practitioners.  

Founder Dr. Barry Glaser said "Aligner Insider was created to address the need in the orthodontic community for better education.  It was built to help doctors gain confidence in their Invisalign treatment planning, and to create better and more efficient results for their patients."

Dr. Willy Dayan is a co-founder of Aligner Insider, and world renowned Invisalign expert.  He is an active contributor of case studies to the Aligner Insider library who got involved with the project "to offer the orthodontic community a greater variety and range of quality educational material".  

Aligner Insider is now proud to offer a new FREE TRIAL membership.  Potential users will get 24 hour unrestricted access to the Aligner Insider universe of streaming video resources for free.  At the conclusion of their trial, they will be given the option to become a member for a low monthly subscription price of $125.  Aligner Insider invites all orthodontists and their teams to experience Aligner Insider now by clicking here!

 

About Ortho Marketing:

Ortho Marketing, located in Peekskill, NY, offers a full suite of Marketing Services which allows a wide spectrum of practices throughout the USA and Canada to work with one company for all their marketing needs. We cover all the bases, which include, but are certainly not limited to Marketing Services such as Website Design, Website Maintenance, Mobile Platforms, Apps, Search Engine Optimization (SEO – being at the top of the search engine results), Social Media Marketing, Reviews and Reputation Management, Email Marketing, and PPC Campaigns. For more information, contact Ortho Marketing. by visiting orthomarketing.com or give us a call at: 914-788-1555

Published in Media

(Yorba Linda, CA) August 24th, 2017- Ortho Marketing is excited to announce the launch of another brand new website, www.potterorthodontics.com.  Potter Orthodontics has 2 office locations, in Yorba Linda CA. and Fullerton, CA. 

The new www.potterorthodontics.com is a sleek, functional website with mobile responsiveness for optimal viewing on any device.  It was designed in conjunction with Dr. Potter and the creative team at Ortho Marketing to improve online visibility for Potter Orthodontics, and to deliver new patients to the practice.  In addition, the website contains access to information on the varying types of treatments and services offered by the Potter Orthodontics team, as well as the ability to request an appointment online.

Dr. Potter earned his degree in General Dentistry at the University of Maryland at Baltimore. He graduated Magna Cum Laude and was also inducted into the honorary dental society, OKU. Upon completing dental school he began his orthodontic training and was accepted into the Orthodontic Program at Saint Louis University. While there he completed a three year Orthodontic Residency and also earned a Masters Degree in Orthodontics.

Dr. Potter’s professional affiliations include the OKU Dental Honor Society. the American Association of Orthodontists, the Pacific Coast Society of Orthodontists, the California Association of Orthodontists. the American Dental Association, the California Dental Association. and the Orange County Dental Society. Dr. Potter is also very involved in the community including local youth sports programs and the local schools, and strives to make it a wonderful place for all to live and work.

Ortho Marketing is extremely excited to partner with Dr. Potter and his team to help them continue to grow their thriving practice.   

 

About Ortho Marketing:

Ortho Marketing, located in Peekskill, NY, offers a full suite of Marketing Services which allows a wide spectrum of practices throughout the USA and Canada to work with one company for all their marketing needs. We cover all the bases, which include, but are certainly not limited to Marketing Services such as Website Design, Website Maintenance, Mobile Platforms, Apps, Search Engine Optimization (SEO – being at the top of the search engine results), Social Media Marketing, Reviews and Reputation Management, Email Marketing, and PPC Campaigns. For more information, contact Ortho Marketing. by visiting orthomarketing.com or give us a call at: 914-788-1555

 

Published in Media

(Tarzana, CA) July 31, 2017 –  The team at Ortho Marketing are excited to debut a new website for Akavan Orthodontics. We are proud to continue our partnership and give Dr. Nooshi Akavan a sleek, functional new website that will give her patients the best user experience online.

For the last four years Ortho Marketing has been diligently working with Dr. Akavan to grow her online presence. “I signed up with Ortho marketing four years ago and have never looked back.” says Dr. Akavan, “I am very happy with the website they designed and they also provide great SEO service which has taken me to the top of the page in my area! I highly recommend them!” Akavan Orthodontics has been receiving reliable service from our team in the form of custom social media marketing campaigns, Reputation Management, Search Engine Optimization (SEO) and other digital marketing solutions.

Dr. Akavan graduated with her undergraduate Degree and her DDS degree from the University of Washington. She then graduated with her MS in Craniofacial Biology and Certificate in Orthodontics from the University of Southern California, where she later established her practice. After more than 23 years of quality orthodontic service, Akavan Orthodontics has been recognized as the top orthodontic provider in their area. Dr. Akavan was recognized by the American Board of Orthodontics in 2010 for her diligent work in the orthodontic field. Dr. Akavan and her staff are constantly taking courses on the latest technology and techniques to give her patients the best experience and treatment. The Akavan Orthodontic team loves giving confidence and a perfect smile to all of their patients in the San Fernando Valley.

Ortho Marketing is extremely excited to continue our partnership with Akavan Orthodontics and help them to grow their already thriving practice.

 

About Ortho Marketing:

Ortho Marketing, located in Peekskill, NY, offers a full suite of Marketing Services which allows a wide spectrum of practices throughout the USA and Canada to work with one company for all their marketing needs. We cover all the bases, which include, but are certainly not limited to Marketing Services such as Website Design, Website Maintenance, Mobile Platforms, Apps, Search Engine Optimization (SEO – being at the top of the search engine results), Social Media Marketing, Reviews and Reputation Management, Email Marketing, and PPC Campaigns. For more information, contact Ortho Marketing. by visiting orthomarketing.com or give us a call at: 914-788-1555

Published in Media

Your internet presence, whether that be social media, blogs, photos, videos, podcasts, etc., should be an ever-flowing stream of creative content. But at Ortho Marketing, we see orthodontist after orthodontist come in with a lot of the same issues. These common problems usually have to do with taking on the task of producing large amounts of content with little experience doing so. So, we’ve compiled a list of the top 4 issues that might be holding your content marketing back. Take a look:

1. Not hosting content on your main site

We know that from a developmental standpoint, uploading content to an external site is just easier and faster. But from a content marketing perspective, this is a big no-no. The more you end up competing with your own website, instead of sending searchers and potential patients directly to your main website. It may seem like there’s no harm in competing with yourself, but it results in two major problems: 

  • Your practice loses authority by diverting content to a different website
  • You end up dividing your web traffic in half, which can hurt your rank on Google (bad for SEO)

Invest the time and money to get content on your main website, and drive new patient leads all to one place.

2. Lots of pages with little content

Google scores your pages on how much unique, original content they contain. So, instead of spending time posting ten pages with one paragraph each, invest that time into two pages with five paragraphs each and some fun photos. These two pages will attract much more search engine attention and will demonstrate more authority than any of those pages with thin content marketing value. 

3. Too much keyword overlap

We know that this seems inevitable in niche industries like orthodontia, but that’s not entirely true. The issue is that your website might have ten pages with vague keywords like “Invisalign” or “Braces”, and all ten of those pages compete with each other. The result is that, instead of one of those pages ranking on page one, they all end up on page 3, where no one will find them. Conduct some research, strategize your content marketing priorities, and incorporate some keyword variation that will make each page individually rank for its own keyword.

4. Slow load times

This is another thing Google takes into consideration, and it has a tendency to result in high bounce rates. If your page takes forever to load, no one will hang around to see what’s on it. Often, slow load time is as a result of high-pixel photos or dense videos on your website, all of which can be dropped down for the same quality. If this isn’t the case, then odds are you need a website upgrade. The investment of updating your website is absolutely worth it to provide a great user experience for your patients.

Don’t know where to begin?

If any of the above scenarios sound like you, you’re probably hindering the potential of your web content. If you’re not sure how to proceed, the pros at Ortho Marketing are ready to work. For more information on content marketing for orthodontists, or to talk to our experienced team, get in contact. We're ready when you are!


Our team at Ortho Marketing are the experts in content marketing for orthodontists. At Ortho Marketing, we serve orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact our team at Ortho Marketing at: 914-788-1555

Published in News / Blog
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