Media/News

(Yorba Linda, CA) August 24th, 2017- Ortho Marketing is excited to announce the launch of another brand new website, www.potterorthodontics.com.  Potter Orthodontics has 2 office locations, in Yorba Linda CA. and Fullerton, CA. 

The new www.potterorthodontics.com is a sleek, functional website with mobile responsiveness for optimal viewing on any device.  It was designed in conjunction with Dr. Potter and the creative team at Ortho Marketing to improve online visibility for Potter Orthodontics, and to deliver new patients to the practice.  In addition, the website contains access to information on the varying types of treatments and services offered by the Potter Orthodontics team, as well as the ability to request an appointment online.

Dr. Potter earned his degree in General Dentistry at the University of Maryland at Baltimore. He graduated Magna Cum Laude and was also inducted into the honorary dental society, OKU. Upon completing dental school he began his orthodontic training and was accepted into the Orthodontic Program at Saint Louis University. While there he completed a three year Orthodontic Residency and also earned a Masters Degree in Orthodontics.

Dr. Potter’s professional affiliations include the OKU Dental Honor Society. the American Association of Orthodontists, the Pacific Coast Society of Orthodontists, the California Association of Orthodontists. the American Dental Association, the California Dental Association. and the Orange County Dental Society. Dr. Potter is also very involved in the community including local youth sports programs and the local schools, and strives to make it a wonderful place for all to live and work.

Ortho Marketing is extremely excited to partner with Dr. Potter and his team to help them continue to grow their thriving practice.   

 

About Ortho Marketing:

Ortho Marketing, located in Peekskill, NY, offers a full suite of Marketing Services which allows a wide spectrum of practices throughout the USA and Canada to work with one company for all their marketing needs. We cover all the bases, which include, but are certainly not limited to Marketing Services such as Website Design, Website Maintenance, Mobile Platforms, Apps, Search Engine Optimization (SEO – being at the top of the search engine results), Social Media Marketing, Reviews and Reputation Management, Email Marketing, and PPC Campaigns. For more information, contact Ortho Marketing. by visiting orthomarketing.com or give us a call at: 914-788-1555

 

Published in Media

(Cheyenne, WY) July 26, 2017- Ortho Marketing is excited to welcome our new partner Dr. Callie Holwegner, and the Holwegner Orthodontics staff to the Ortho Marketing family. We are proud to team up with her to launch the new Holwegner website.

Ortho Marketing is looking forward to developing the Holwegner Orthodontics brand in gorgeous Cheyenne, Wyoming.  As a part of the Ortho Marketing family, Holwegner Orthodontics will have access to social media marketing campaigns, Search Engine Optimization (SEO), and a streamlined, up to date website that will give their patients easy access to their practice online from any device.

Dr. Holwegner graduated from the University of Nebraska Medical Center College of Dentistry in 2013 with a Master of Science degree in Oral biology and a certificate in Orthodontics. After graduating she returned to her hometown of Cheyenne, Wyoming and began running her practice in 2014, after purchasing the practice from Dr. Brenkert. Now, after more than 3 years of leading orthodontic service, Holwegner Orthodontics has also established itself as the top Invisalign provider in her area. Dr. Holwegner and her staff are extremely involved in the community and are excited to give all of their patients a smile they can be proud of.

Ortho Marketing is extremely excited to partner with Dr. Holwegner, and her dedicated team, to help their practice reach new heights.   

About Ortho Marketing:

Ortho Marketing, located in Peekskill, NY, offers a full suite of Marketing Services which allows a wide spectrum of practices throughout the USA and Canada to work with one company for all their marketing needs. We cover all the bases, which include, but are certainly not limited to Marketing Services such as Website Design, Website Maintenance, Mobile Platforms, Apps, Search Engine Optimization (SEO – being at the top of the search engine results), Social Media Marketing, Reviews and Reputation Management, Email Marketing, and PPC Campaigns. For more information, contact Ortho Marketing. by visiting orthomarketing.com or give us a call at: 914-788-1555

Published in Media
Tuesday, 27 June 2017 14:45

Make your website ADA compliant

Is your website ADA compliant?

The American Dental Association has announced ways for the dental and orthodontic communities to update their websites to meet the standards set by the Americans with Disabilities Act. The law ensures that patients with disabilities such as blindness or hearing impairments can access your website. As claims regarding the act seem to be on the rise, reduce your chance of any discrepancies by reading the American Dental Associations letter below regarding the most important ways to update your website. Please also review the Web Content Accessibility Guidelines for more in depth ways to make web content easily accessible to all of your patients.

 

Published in Landing Pages

As you may already know, your website is no longer an accessory that’s nice to have – it’s a NECESSITY that your practice will suffer without. Think of your website as your storefront: potential patients come in, take a look around, and decide whether your practice is worth their time (and they decide pretty quickly). This is why it’s crucial that the homepage of your website contain a few key aspects that will encourage potential patients to stay awhile, explore your practice, and eventually become patients. Our web design team at Ortho Marketing has compiled a list of these factors – take a look:

1. The web design clearly answers the questions, “What is this practice?” and/or “What can I do on this website?”

Unless you’re a super well-known company like Starbucks, then your homepage needs to inform the everyday searcher that they are in the right place. This doesn’t mean you need to be wordy about it; you just have to make it clear exactly what you do and what they can do on your website. 

2. The web design resonates with your desired audience.

A homepage web design needs to be narrowly focused and appeal to the target demographic your practice thrives on. This means playing to factors like age, income, lifestyle, etc. to ensure your homepage is geared toward the reception of the most frequent visitors to your website. Since the predominant audience of orthodontic practice includes parents looking into treatment for their children, Junior Smiles of Stafford appeals to this audience very well:

orthodontic-web-design-westchester-ny

3. The web design compels visitors to stay.

Getting potential patients to your website is great, but what motivation do they have to stick around? In order to convert clicks into clients, your homepage needs to incentivize them to stay. How do you get people to stay on your website? There’s no universal answer, but if you pay attention to your audience, you’ll see what will get their attention. Compelling images, grabbing language, calls-to-action - these are all necessary to keep eyes on your website.

4. The web design is optimized for mobile and tablet.

Your website homepage needs to do more than look nice. It has to function properly, or else the aesthetics ring hollow. This includes easy-to-use navigation, clear buttons that direct to the correct pages, and, very importantly, mobile and tablet optimization. With nearly 60% of searches via mobile now, you can’t risk the traffic you’ll lose with a site that is not mobile-friendly.

mobile-web-design

5. The web design has clear calls-to-action (CTAs).

Getting searchers to appreciate your homepage enough to remain on your website is excellent. But once they’ve decided to stay, they need encouragement for action. This is where your compelling, conspicuous calls-to-action come in. Take advantage of wordplay that incentivizes users to contact you, fill out a form, take a survey, etc. – anything that helps them engage with your practice. 

See the benefits of cutting-edge home page web design.

So, now you know the necessary aspects of compelling, sales-generating homepage web design. You’ve been well-informed, if we do say so ourselves. Now what? Our web design team at Ortho Marketing can not only design the perfect homepage for your website, but can build a brand new website for your practice that will convert clicks into patients. Don’t wait any longer to get the web design that reflects the quality of your business. Contact our team at Ortho Marketing today to get started. We’re ready when you are!


Our team at Ortho Marketing are the experts in orthodontic marketing. At Ortho Marketing, we serve orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact our team at Ortho Marketing at: 914-788-1555

Published in News / Blog
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