Media/News

Since the rise in use of social media is practically undeniable, marketing your practice on Facebook is key to increasing awareness of your business and services. Creating a Facebook ad allows you to advertise to certain users based on their activity on and off Facebook, demographic information, device use information, location, and advertising and marketing partner-supplied information. Meaning users that are likely to be interested in your services are more likely to see your ad and act upon it.

Though there are many good reasons to advertise on the Facebook platform, perhaps Facebook Ads newest feature is the best reason of all. A recent update to Facebook created a tab on everyone’s Facebook menu called “Recent Ad Activity.” It allows users to see any ads they clicked, liked, commented and shared in the last three months. This feature also allows users to save ads, making it that much easier for your product to be accessed by the user at any given time. To view this option, simply click the menu on Facebook then “Recent Ad Activity” and a list will be shown of ads that you have interacted with.

What This Means for You

Facebook has always tracked ad activity but now, we are able to look at ad “revisits.” Someone that has looked at your ad two to three times is likely a stronger prospect. (Source)

Before, if the user wanted to go back and find an ad they saw on Facebook; the chances of finding it again were slim. They would then have to turn to Google to search for the services you provide- paired with even more results that likely aren’t yours. Not to mention, it attributes your web traffic to Google and not to Facebook. Why is this bad? Because if the data shows you are receiving the most business from Google when you are actually being found on Facebook, you could be spending dollars advertising on the wrong platform!

This may seem a bit overwhelming, but with Ortho Marketing as your partner, we'll help make sure you do it right every time! Our team at Ortho Marketing are the experts in Facebook marketing. Ortho Marketing, we serve orthodontists country-wide! If you have any questions pertaining to website design, mobile web design, social media marketing, SEO, reputation management, Google Adwords and PPC campaigns, or would like to get started marketing your business, contact our team at Ortho Marketing at: 914-788-1555
Published in News / Blog

How to prevent your Instagram page from getting shut down- Tips for understanding their most important policies

Using Instagram is a great way to publicize your practice and gain new patients. However, like Facebook, Instagram’s terms and conditions can greatly impact your account and the photos you post.  Don’t let this scare you from posting, just be aware of the most common issues below, and never be blindsided by Instagram.

If you’re posting to Instagram you’re giving them permissions to use your photos, royalty free

            As of January 2013, accepting Instagram’s terms you “grant to Instagram a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service” (source). This means Instagram has rights to all of your photos and do not have to pay royalties for their future use, even if they make money off of you or your patients photos. Be aware that they even have the right to transfer their license to another company without having to pay your either. This means they could sell your photo of your office to any magazine and neither party would have to pay you. Thankfully Instagram isn’t known for selling user content as it would hurt their overall perception, but as it states in the terms, they could. Be aware, as with any photo posted on the internet, you’re not going to have total control over what happens to your photo.

If you’re hosting a contest you must provide the complete rules and terms for each contest

            Sponsoring a contest is a great way to create awareness for your practice, we just want to be sure you can do that in the right way. The worst-case scenario is that your entire page could be locked temporarily until the post is edited or taken down. Again, there is an easy way to prevent this from happening. Your contest description must include an “Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram.” And “A complete release of Instagram by each entrant or participant” (Source). Your post must also list the rules of your contest. You can either list them in the description along with the release or you can put a link to the complete rules in your Bio (links won’t work in the description) and direct your followers to the link. Having a contest is a great idea to create awareness of your practice and chatter online. Ensure your contest runs smoothly by following all of Instagram’s rules and conditions

Keeping up with Copyright Rules will save your account

            We know that sharing and reposting photos on Instagram is the whole point of the platform, but did you know that you could be committing copyright infringement if you don’t repost or share properly? Users who take their own photos or own rights to the photo have automatic copyright protection from Instagram. This includes the event of the use of an image without consent (including reposts) which will be considered infringement. What this means for your practice is that you must ask your patients to use their photo before you can repost it, even though the photo may highlight your work.  On the bright side, most Instagram users, including your patients, will let you repost their photo for free if you tag them in the post and give them credit. If you do come across a patient that isn’t ok with the use of their photo it is better to be safe and take down the post than risk a complaint. If multiple cases of infringement claims or complaints are made against your practice account, Instagram has the right to disable your account. Also remember that you gave Instagram full use of your photos, not all of their users. Protect your own photos with this policy if another account uses your content.

            Don’t let all of these rules discourage you from posting pictures of your practice and your amazing patients. Just be conscientious of what you’re posting and know your rights. Staying up to date with Instagram’s terms and conditions will insure your content stays posted and your account never gets disabled. Have your marketing company do a full sweep of your Instagram account for any potential infringement. Another set of professional eyes will save you time and headaches in the future.

Published in News / Blog

(Cheyenne, WY) July 26, 2017- Ortho Marketing is excited to welcome our new partner Dr. Callie Holwegner, and the Holwegner Orthodontics staff to the Ortho Marketing family. We are proud to team up with her to launch the new Holwegner website.

Ortho Marketing is looking forward to developing the Holwegner Orthodontics brand in gorgeous Cheyenne, Wyoming.  As a part of the Ortho Marketing family, Holwegner Orthodontics will have access to social media marketing campaigns, Search Engine Optimization (SEO), and a streamlined, up to date website that will give their patients easy access to their practice online from any device.

Dr. Holwegner graduated from the University of Nebraska Medical Center College of Dentistry in 2013 with a Master of Science degree in Oral biology and a certificate in Orthodontics. After graduating she returned to her hometown of Cheyenne, Wyoming and began running her practice in 2014, after purchasing the practice from Dr. Brenkert. Now, after more than 3 years of leading orthodontic service, Holwegner Orthodontics has also established itself as the top Invisalign provider in her area. Dr. Holwegner and her staff are extremely involved in the community and are excited to give all of their patients a smile they can be proud of.

Ortho Marketing is extremely excited to partner with Dr. Holwegner, and her dedicated team, to help their practice reach new heights.   

About Ortho Marketing:

Ortho Marketing, located in Peekskill, NY, offers a full suite of Marketing Services which allows a wide spectrum of practices throughout the USA and Canada to work with one company for all their marketing needs. We cover all the bases, which include, but are certainly not limited to Marketing Services such as Website Design, Website Maintenance, Mobile Platforms, Apps, Search Engine Optimization (SEO – being at the top of the search engine results), Social Media Marketing, Reviews and Reputation Management, Email Marketing, and PPC Campaigns. For more information, contact Ortho Marketing. by visiting orthomarketing.com or give us a call at: 914-788-1555

Published in Media

No two social media platforms are the same. Each outlet is geared to target a specific demographic and audience. But to get the absolute strongest reach for your practice, there are certain types of content, days, and times that should be utilized, each different for every platform. Balancing all of that may seem daunting. That’s why our social media marketing team at Ortho Marketing has come up with a “cheat sheet” for each social media platform you utilize. Take a look at this video with all the tips and tricks, or keep scrolling for the full blog: 

 

Days and Times

Facebook

  • Post 2-5 times per day
  • Early afternoon, around 1:00-4:00 pm or in the evening, from 7:00-10:00 pm
  • If you’ve got a really good post, save it for Thursday or Friday – that’s when the engagement rates are the highest

Instagram

  • Post no more than twice per day (we don’t want to bombard people with photos)
  • Evenings from 7:00-9:00 pm are the best times
  • Weekends can be hit or miss. Since your practice will be reaching out primarily to parents, your content should get traction, but don’t be afraid to experiment with different days and times

Twitter

  • You can be a little more generous with Twitter, tweeting 5-7 times per day
  • Early to mid-afternoons are the best times for Twitter – any times between 12:00 pm and 5:00 pm
  • Orthodontic practices like yours should utilize the weekends and Wednesdays

Pinterest

  • Depending on the amount of good content you curate, you can be very generous on Pinterest with up to 30 posts per day
  • Afternoons and evenings, from around 6:00-10:00 pm are the best times for Pinterest traffic
  • The best day to utilize is Saturday, but if you’re going to pin during the week, keep it to night times

 

Best Practices for Content 

When getting ready to post to any of the above social media, or others for that matter, make sure you keep these tips in mind:

  • Do your best to not appear sales-y. That will just deter potential patients from viewing or clicking your content.
  • People need to know your practice is legit in order to trust you. So, try to post content that demonstrates that, like before-and-afters, staff photos, reviews you’ve received, etc.
  • Be a resource. How-to guides, surveys, informative blogs, and the like, secure your practice as the authority in orthodontia.
  • Use your posts to engage with patients. Offer promotions and contests, and post questions that lend themselves to comments, likes, and replies to boost your engagement.
  • Videos! Videos dominate 77% of web traffic, so use videos to show off your practice, offer tips and tricks, and promote contests.

 

Need Help with Social Media Management?

We know that, now that we’ve provided you with all this crucial information for maintaining an active, branded social media presence for your practice, it can seem a little intimidating. Our recommendation is to start slow, and don’t be afraid to experiment. Collect data, and build upon it. If you need help with social media marketing for your practice, our team at Ortho Marketing media is here to help. Our YouTube Channel is full of great tips for marketing your practice. For even more tips and tricks for social media marketing for orthodontists, or to schedule a consultation with our team, talk to us today.


Our team at Ortho Marketing are the experts in orthodontic marketing. At Ortho Marketing, we serve orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact our team at Ortho Marketing at: 914-788-1555

Published in News / Blog
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