Media/News

Since the rise in use of social media is practically undeniable, marketing your practice on Facebook is key to increasing awareness of your business and services. Creating a Facebook ad allows you to advertise to certain users based on their activity on and off Facebook, demographic information, device use information, location, and advertising and marketing partner-supplied information. Meaning users that are likely to be interested in your services are more likely to see your ad and act upon it.

Though there are many good reasons to advertise on the Facebook platform, perhaps Facebook Ads newest feature is the best reason of all. A recent update to Facebook created a tab on everyone’s Facebook menu called “Recent Ad Activity.” It allows users to see any ads they clicked, liked, commented and shared in the last three months. This feature also allows users to save ads, making it that much easier for your product to be accessed by the user at any given time. To view this option, simply click the menu on Facebook then “Recent Ad Activity” and a list will be shown of ads that you have interacted with.

What This Means for You

Facebook has always tracked ad activity but now, we are able to look at ad “revisits.” Someone that has looked at your ad two to three times is likely a stronger prospect. (Source)

Before, if the user wanted to go back and find an ad they saw on Facebook; the chances of finding it again were slim. They would then have to turn to Google to search for the services you provide- paired with even more results that likely aren’t yours. Not to mention, it attributes your web traffic to Google and not to Facebook. Why is this bad? Because if the data shows you are receiving the most business from Google when you are actually being found on Facebook, you could be spending dollars advertising on the wrong platform!

This may seem a bit overwhelming, but with Ortho Marketing as your partner, we'll help make sure you do it right every time! Our team at Ortho Marketing are the experts in Facebook marketing. Ortho Marketing, we serve orthodontists country-wide! If you have any questions pertaining to website design, mobile web design, social media marketing, SEO, reputation management, Google Adwords and PPC campaigns, or would like to get started marketing your business, contact our team at Ortho Marketing at: 914-788-1555
Published in News / Blog

How to prevent your Instagram page from getting shut down- Tips for understanding their most important policies

Using Instagram is a great way to publicize your practice and gain new patients. However, like Facebook, Instagram’s terms and conditions can greatly impact your account and the photos you post.  Don’t let this scare you from posting, just be aware of the most common issues below, and never be blindsided by Instagram.

If you’re posting to Instagram you’re giving them permissions to use your photos, royalty free

            As of January 2013, accepting Instagram’s terms you “grant to Instagram a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service” (source). This means Instagram has rights to all of your photos and do not have to pay royalties for their future use, even if they make money off of you or your patients photos. Be aware that they even have the right to transfer their license to another company without having to pay your either. This means they could sell your photo of your office to any magazine and neither party would have to pay you. Thankfully Instagram isn’t known for selling user content as it would hurt their overall perception, but as it states in the terms, they could. Be aware, as with any photo posted on the internet, you’re not going to have total control over what happens to your photo.

If you’re hosting a contest you must provide the complete rules and terms for each contest

            Sponsoring a contest is a great way to create awareness for your practice, we just want to be sure you can do that in the right way. The worst-case scenario is that your entire page could be locked temporarily until the post is edited or taken down. Again, there is an easy way to prevent this from happening. Your contest description must include an “Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram.” And “A complete release of Instagram by each entrant or participant” (Source). Your post must also list the rules of your contest. You can either list them in the description along with the release or you can put a link to the complete rules in your Bio (links won’t work in the description) and direct your followers to the link. Having a contest is a great idea to create awareness of your practice and chatter online. Ensure your contest runs smoothly by following all of Instagram’s rules and conditions

Keeping up with Copyright Rules will save your account

            We know that sharing and reposting photos on Instagram is the whole point of the platform, but did you know that you could be committing copyright infringement if you don’t repost or share properly? Users who take their own photos or own rights to the photo have automatic copyright protection from Instagram. This includes the event of the use of an image without consent (including reposts) which will be considered infringement. What this means for your practice is that you must ask your patients to use their photo before you can repost it, even though the photo may highlight your work.  On the bright side, most Instagram users, including your patients, will let you repost their photo for free if you tag them in the post and give them credit. If you do come across a patient that isn’t ok with the use of their photo it is better to be safe and take down the post than risk a complaint. If multiple cases of infringement claims or complaints are made against your practice account, Instagram has the right to disable your account. Also remember that you gave Instagram full use of your photos, not all of their users. Protect your own photos with this policy if another account uses your content.

            Don’t let all of these rules discourage you from posting pictures of your practice and your amazing patients. Just be conscientious of what you’re posting and know your rights. Staying up to date with Instagram’s terms and conditions will insure your content stays posted and your account never gets disabled. Have your marketing company do a full sweep of your Instagram account for any potential infringement. Another set of professional eyes will save you time and headaches in the future.

Published in News / Blog

(Tarzana, CA) July 31, 2017 –  The team at Ortho Marketing are excited to debut a new website for Akavan Orthodontics. We are proud to continue our partnership and give Dr. Nooshi Akavan a sleek, functional new website that will give her patients the best user experience online.

For the last four years Ortho Marketing has been diligently working with Dr. Akavan to grow her online presence. “I signed up with Ortho marketing four years ago and have never looked back.” says Dr. Akavan, “I am very happy with the website they designed and they also provide great SEO service which has taken me to the top of the page in my area! I highly recommend them!” Akavan Orthodontics has been receiving reliable service from our team in the form of custom social media marketing campaigns, Reputation Management, Search Engine Optimization (SEO) and other digital marketing solutions.

Dr. Akavan graduated with her undergraduate Degree and her DDS degree from the University of Washington. She then graduated with her MS in Craniofacial Biology and Certificate in Orthodontics from the University of Southern California, where she later established her practice. After more than 23 years of quality orthodontic service, Akavan Orthodontics has been recognized as the top orthodontic provider in their area. Dr. Akavan was recognized by the American Board of Orthodontics in 2010 for her diligent work in the orthodontic field. Dr. Akavan and her staff are constantly taking courses on the latest technology and techniques to give her patients the best experience and treatment. The Akavan Orthodontic team loves giving confidence and a perfect smile to all of their patients in the San Fernando Valley.

Ortho Marketing is extremely excited to continue our partnership with Akavan Orthodontics and help them to grow their already thriving practice.

 

About Ortho Marketing:

Ortho Marketing, located in Peekskill, NY, offers a full suite of Marketing Services which allows a wide spectrum of practices throughout the USA and Canada to work with one company for all their marketing needs. We cover all the bases, which include, but are certainly not limited to Marketing Services such as Website Design, Website Maintenance, Mobile Platforms, Apps, Search Engine Optimization (SEO – being at the top of the search engine results), Social Media Marketing, Reviews and Reputation Management, Email Marketing, and PPC Campaigns. For more information, contact Ortho Marketing. by visiting orthomarketing.com or give us a call at: 914-788-1555

Published in Media

Social media is a great platform to market your practice online. Of course marketing should primarily appeal to the consumer but you cannot ignore that you can also greatly benefit from connecting with other businesses. Developing a strong network with your customers via social media marketing is very beneficial and essential but when you develop relationships with other businesses you are creating a professional network. In this network you can promote each others goods or services. At the very least, it is important for other businesses to at least have a basic understanding of what your business does that way they can refer you to other customers through word of mouth. In addition, you can form valuable partnerships through social media connections with other businesses. 

For some helpful tips on how to get started with social media marketing for your orthodontic practice, take a look at this blog we wrote, or contact Ortho Marketing today at (914)788-1555.


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in Landing Pages
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