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Caitlin R. Weiner is an Internal Marketing Strategist and SEO Writer for Ortho Marketing. 

Since the rise in use of social media is practically undeniable, marketing your practice on Facebook is key to increasing awareness of your business and services. Creating a Facebook ad allows you to advertise to certain users based on their activity on and off Facebook, demographic information, device use information, location, and advertising and marketing partner-supplied information. Meaning users that are likely to be interested in your services are more likely to see your ad and act upon it.

Though there are many good reasons to advertise on the Facebook platform, perhaps Facebook Ads newest feature is the best reason of all. A recent update to Facebook created a tab on everyone’s Facebook menu called “Recent Ad Activity.” It allows users to see any ads they clicked, liked, commented and shared in the last three months. This feature also allows users to save ads, making it that much easier for your product to be accessed by the user at any given time. To view this option, simply click the menu on Facebook then “Recent Ad Activity” and a list will be shown of ads that you have interacted with.

What This Means for You

Facebook has always tracked ad activity but now, we are able to look at ad “revisits.” Someone that has looked at your ad two to three times is likely a stronger prospect. (Source)

Before, if the user wanted to go back and find an ad they saw on Facebook; the chances of finding it again were slim. They would then have to turn to Google to search for the services you provide- paired with even more results that likely aren’t yours. Not to mention, it attributes your web traffic to Google and not to Facebook. Why is this bad? Because if the data shows you are receiving the most business from Google when you are actually being found on Facebook, you could be spending dollars advertising on the wrong platform!

This may seem a bit overwhelming, but with Ortho Marketing as your partner, we'll help make sure you do it right every time! Our team at Ortho Marketing are the experts in Facebook marketing. Ortho Marketing, we serve orthodontists country-wide! If you have any questions pertaining to website design, mobile web design, social media marketing, SEO, reputation management, Google Adwords and PPC campaigns, or would like to get started marketing your business, contact our team at Ortho Marketing at: 914-788-1555

(Peekskill, NY) September 20, 2017 – Ortho Marketing prides itself on bringing the most innovative digital marketing solutions to its clients.  Marketing has changed a lot over the last 10 years, and the team at Ortho Marketing is focused on the latest trends and helping its clients to employ them in their day to day marketing strategies.

In addition to managing marketing plans for clients, Ortho Marketing is happy to share some of the marketing strategies at the core of today’s digital landscape.  “Everything digital moves so fast.  When you’re trying to do all the things associated with running a business, it can be hard to keep up.  That is why we’ve begun sharing various marketing tips, tricks and best practices online” said Steve Vittoria, Account Manager and Internal Marketing Strategist at Ortho Marketing. 

If you need marketing advice on the fly, you can listen to the new Ortho Marketing Live podcast on any device.  Ortho Marketing Live features the team at Ortho Marketing talking about marketing tactics, strategies and successes that can be used by any company in their day to day marketing.  Ortho Marketing Live is available on iTunes, Google Play and online at http://orthomarketing.com/podcast.html 

For those that like to read up on various topics, the Ortho Marketing blog is the perfect source for all things marketing.  “The blog is a great way to view different business and marketing headlines, with the ability to go in depth on the ones that matter to the reader”, Vittoria said.  Check out the Ortho Marketing blog at http://orthomarketing.com/news-blog.html

 

About Ortho Marketing:

Ortho Marketing, located in Peekskill, NY, offers a full suite of Marketing Services which allows a wide spectrum of practices throughout the USA and Canada to work with one company for all their marketing needs. We cover all the bases, which include, but are certainly not limited to Marketing Services such as Website Design, Website Maintenance, Mobile Platforms, Apps, Search Engine Optimization (SEO – being at the top of the search engine results), Social Media Marketing, Reviews and Reputation Management, Email Marketing, and PPC Campaigns. For more information, contact Ortho Marketing. by visiting orthomarketing.com or give us a call at: 914-788-1555

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Saturday, 16 September 2017 06:00

What Type of SEO is Right for You?

You may think you know your fair share of best Search Engine Optimization practices but what you might not know is that Local SEO differs some from General SEO. How different could it be? Well there are some elements that they share and some they don’t, but when it comes to the success of your business this can actually mean a whole lot. First and foremost it is important to know your audience and with this comes knowing that the kind of SEO you need is based on the type and size of your business. A multi-practitioner business like a doctor or lawyer needs a different marketing strategy than a home-based or single location business, a major difference between general SEO and local SEO is how you target your customers. Knowing your audience and demographic is key in any good marketing campaign. However, when it comes to local SEO add geography to the afformentioned list, when targeting keywords. It’s a huge missed opportunity if a potential client in your vicinity performs a search and your business does not show up. (Source)

Some tips to help boost your local SEO include but are not limited to:

LINKS

One of the top ranking factors according to Google is what you hyperlink in your content with. Hyperlinking your content to relevant and or high authority pages is imperative, especially when it comes to local SEO. An example of this would be hyperlinking the town of where your business is located from Google Maps where you mention the location of your business.

BLOGS

Writing blogs about your business is great but be sure to include tips and elements that would apply to your demographic, the season and relevant to your location. Having content on your site relevant to seasonal trends and events in your area will in turn help your rankings on the local level.

WEBPAGES

So you have a website built with all the bells and whistles. Now what? Keep in mind the content on these webpages also helps drive local SEO. Having your name, address and phone number on your homepage, about page and contact page with a Google Maps image will help optimize your site for discovery on search engines.

Wednesday, 13 September 2017 15:55

Get $1000 in Free Facebook Ads

Become a new client and receive one thousand dollars in FREE facebook ads!
*Must sign up by 12.31.2017

Facebook ads work!

We’ve definitely had the most success with Facebook...Facebook advertising had the highest return on investment.” -Dr. Castilla, Castilla Orthodontics

Get started today with a FREE consultation. For full details, call 914-788-1555.

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