Blog
Saturday, 23 September 2017 17:02

What Does the New Facebook Ad Update Mean for You?

Since the rise in use of social media is practically undeniable, marketing your practice on Facebook is key to increasing awareness of your business and services. Creating a Facebook ad allows you to advertise to certain users based on their activity on and off Facebook, demographic information, device use information, location, and advertising and marketing partner-supplied information. Meaning users that are likely to be interested in your services are more likely to see your ad and act upon it. Though there are many good reasons to advertise on the Facebook platform, perhaps Facebook Ads newest feature is the best reason…
Saturday, 16 September 2017 06:00

What Type of SEO is Right for You?

You may think you know your fair share of best Search Engine Optimization practices but what you might not know is that Local SEO differs some from General SEO. How different could it be? Well there are some elements that they share and some they don’t, but when it comes to the success of your business this can actually mean a whole lot. First and foremost it is important to know your audience and with this comes knowing that the kind of SEO you need is based on the type and size of your business. A multi-practitioner business like a…
Thursday, 07 September 2017 18:33

Why Should Your Site be Mobile Friendly?

Its no surprise that now, more than ever, it is so important to have a modern and mobile friendly site design. You may even be reading this blog from your phone right now! If you want your site to appear high in such results, having a mobile-friendly site one of the simplest things you can do to make that happen. Not only does Google prioritize a mobile-friendly site in searches conducted from a mobile device, but the term and functionality of being “mobile-friendly” goes hand-in-hand with the term "user-friendly". The user experience on mobile sites is vital to your business’…
Friday, 11 August 2017 17:46

New Instagram Rules and How They Affect Your Photos

How to prevent your Instagram page from getting shut down- Tips for understanding their most important policies Using Instagram is a great way to publicize your practice and gain new patients. However, like Facebook, Instagram’s terms and conditions can greatly impact your account and the photos you post. Don’t let this scare you from posting, just be aware of the most common issues below, and never be blindsided by Instagram. If you’re posting to Instagram you’re giving them permissions to use your photos, royalty free As of January 2013, accepting Instagram’s terms you “grant to Instagram a non-exclusive, fully paid…
Thursday, 22 June 2017 19:30

4 Ways to Help Your Marketing Company Help You

So, you’ve decided to hire a marketing company. Smart move (if it’s us at Ortho Marketing, even smarter). But, odds are they can’t do everything without at least a little contribution from your practice. Speaking from the orthodontist marketing company side of things, we want nothing more than to help grow your practice and get it to the top. But, it’s often difficult to do that without your cooperation and some resources from you and your team. These are some fun, easy ways to help your marketing company like Ortho Marketing do their best for your practice: Photos, photos, and…
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