Blog
Tuesday, 23 May 2017 16:51

3 Quick Tips to Help Your Email Marketing Open Rates

You’ve crafted a beautiful email campaign for your practice. It’s got compelling written content, maybe a video, exciting news, etc. But you’re devastated when no one opens it! At Ortho Marketing, we feel your pain, and we’re here to help. Our team has come up with some great tips to increase your email marketing campaign open rates, and to ensure that all your hard work is not in vain. Check these out: Craft a compelling headline Let’s face it – if your headline is boring, it won’t encourage any patient, current or potential, to open your email. There are several…
Friday, 19 May 2017 15:29

When is the Right Time to Ask for Patient Referrals?

Referrals are one of the many crucial veins that pumps the heart of any orthodontic practice. Striking a positive rapport about referrals at the right time, in the right mood, is integral to maintaining a positive relationship with your patients. Yes, it’s an excellent way to gain new patients, but if approached incorrectly, or at the wrong time, you may risk losing not only a new patient, but a current one, as well. So, when is the best time to ask a patient to refer you? Our team at Ortho Marketing has come up with some guidelines to assist this…
Tuesday, 16 May 2017 14:50

The Importance of Call-To-Action for Your Orthodontic Practice

Unless doing extensive research, many people in search of an orthodontist are not interested in reading pages and pages of information the first time they come to your practice’s website. Instead, they want the simplest steps displayed conspicuously in front of them. For your website, this should be done in the form of a “call-to-action”. Our team at Ortho Marketing is here to explain what a call-to-action and why it is an integral aspect of your website. Take a look at this video from President of Ortho Marketing, Dean Steinman, and feel free to read the blog below for more…
Friday, 12 May 2017 16:28

6 Key Elements of a Perfect Orthodontic Practice Blog

You might not think writing for an orthodontic practice blog is much different than writing for anything else, but, when done right, it absolutely is. As modern-day readers, we are inherently trained to distrust companies of any kind, and breaking through that wall can be difficult for business blog writers. Our team at Ortho Marketing has come up with some crucial elements, from one blog team to another, that we will hope will make blogging for your practice a tad easier. Select Original Topics This a great idea that will actually help the popularity of your practice’s blog posts. If…
Thursday, 04 May 2017 15:44

In the News: Catch Ortho Marketing in The Progressive Orthodontist

The Progressive Orthodontist is a print and online magazine that strives to build a “community of forward-thinking orthodontists focused on achieving success and balance in today's changing world.” Our team at Ortho Marketing is happy to be a sponsor of this growing community and provide our marketing services the way only we can. Check out our ad in The Progressive Orthodontist’s second quarterly issue of 2017: A Marketing Company That Knows Orthodontia Our work speaks for itself. Need more patients? Come to Ortho Marketing. We’re not a generic marketing company; we know and understand the field of orthodontia, which is…
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