Thursday, 06 April 2017 20:26

Ortho Marketing Presents: Marketing Videos!

The Ortho Marketing team is very excited to be entering into a new era of orthodontist marketing videos! We're going to be making new videos every week providing helpful tips on how to successfully market your orthodontic practice. Our team will cover all the facets of marketing upon we base our marketing strategies, including: Web Design Social Media Marketing Search Engine Optimization (SEO) Reputation Management Retargeting Google Adwords and Pay Per Click (PPC) Campaigns Where Can You Find Our Videos? You can start by checking out our Welcome Video right here! You can see some of our other installments on…
Wednesday, 05 April 2017 18:16

Facebook Stories: What are they, and how can I use them for my practice?

First of all, what on Earth are Facebook Stories? If you’ve never used Snapchat before, we understand how lost you must feel. “Stories”, regardless of platform, are short videos or photos that are only displayed for a designated amount of time, often between two and ten seconds. Snapchat and Instagram are big users of the “story”, and Facebook has hopped on the bandwagon. So how can my orthodontic practice incorporate Facebook Stories? There are plenty of options to use Facebook Stories for your practice, so our team at Ortho Marketing has narrowed it down to three of the best ways…
Friday, 31 March 2017 13:51

Trends: Can Virtual Reality Make My Practice Goals a Reality?

It’s no secret that the demand for visual media in content marketing is going through the roof. Patients are hungry for as much visual content as they can get their eyes on. In the effort to supplement this demand, virtual reality has become a trending marketing tool. But can VR devices be successfully implemented into marketing techniques for your practice? We definitely think so, and here’s why: The Pros of Virtual Reality It’s Immersive: Practices often have trouble keeping their potential patients’ undivided attention, especially with all the digital distractions available these days. A VR device completely immerses your prospective…
Tuesday, 28 March 2017 18:49

Trends: Bethany Hamilton Damon Smile Emojis

Back in 2011, Damon Braces published a press release stating that Soul Surfer Bethany Hamilton would be endorsing Damon Braces to promote "fast, comfortable orthodontic treatment". The sub-sequential campaign as a result of the endorsement has done really well for Damon Braces, not only relating kids and teens to a celebrity, but a celebrity who has the “just like me” factor that is crucial to trustworthiness. Recently, Damon Braces took another big leap in this campaign by releasing their Bethany Hamilton Damon Smile Emoji Keyboard. The entire campaign has focused on “embracing your uniqueness”. The idea behind the downloadable emoji…
Wednesday, 15 March 2017 18:24

Why Should Your Website Offer Live Chat?

Live chat support holds massive amounts of untapped potential for orthodontic offices. This function is growing in popularity due to high rates of patient satisfaction, ease of use for practices, and so much more. Take a look at these reasons why you need live chat on your website: It’s Convenient for Potential Patients 73% of consumers said that they are highly satisfied after using a live chat, higher than any other form of customer support, including email, social media, and phone. Why? Because it’s convenient and efficient. The most popular times for potential patients to browse your website is after…
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