Blog
Wednesday, 12 April 2017 18:13

Bitmoji: Why it’s so popular and how your practice can use it!

Psssst! This blog content is available on our Podcast Channel for easy listening. Check it out! Bitmoji has officially embedded itself as a key player in the social media world, especially with Snapchat, and with other platforms as well. Of course, our team at Ortho Marketing understands that with all this new terminology being thrown around, it’s easy to get confused. We’re here to explain what Bitmoji is, why it’s inclusion is great for your practice, and how you can incorporate it into your social media presence. Bit-what? Bitmoji. It’s an application that was created for users to build and…
Thursday, 06 April 2017 20:26

Ortho Marketing Presents: Marketing Videos!

The Ortho Marketing team is very excited to be entering into a new era of orthodontist marketing videos! We're going to be making new videos every week providing helpful tips on how to successfully market your orthodontic practice. Our team will cover all the facets of marketing upon we base our marketing strategies, including: Web Design Social Media Marketing Search Engine Optimization (SEO) Reputation Management Retargeting Google Adwords and Pay Per Click (PPC) Campaigns Where Can You Find Our Videos? You can start by checking out our Welcome Video right here! You can see some of our other installments on…
Wednesday, 05 April 2017 18:16

Facebook Stories: What are they, and how can I use them for my practice?

First of all, what on Earth are Facebook Stories? If you’ve never used Snapchat before, we understand how lost you must feel. “Stories”, regardless of platform, are short videos or photos that are only displayed for a designated amount of time, often between two and ten seconds. Snapchat and Instagram are big users of the “story”, and Facebook has hopped on the bandwagon. So how can my orthodontic practice incorporate Facebook Stories? There are plenty of options to use Facebook Stories for your practice, so our team at Ortho Marketing has narrowed it down to three of the best ways…
Friday, 31 March 2017 13:51

Trends: Can Virtual Reality Make My Practice Goals a Reality?

It’s no secret that the demand for visual media in content marketing is going through the roof. Patients are hungry for as much visual content as they can get their eyes on. In the effort to supplement this demand, virtual reality has become a trending marketing tool. But can VR devices be successfully implemented into marketing techniques for your practice? We definitely think so, and here’s why: The Pros of Virtual Reality It’s Immersive: Practices often have trouble keeping their potential patients’ undivided attention, especially with all the digital distractions available these days. A VR device completely immerses your prospective…
Tuesday, 28 March 2017 18:49

Trends: Bethany Hamilton Damon Smile Emojis

Back in 2011, Damon Braces published a press release stating that Soul Surfer Bethany Hamilton would be endorsing Damon Braces to promote "fast, comfortable orthodontic treatment". The sub-sequential campaign as a result of the endorsement has done really well for Damon Braces, not only relating kids and teens to a celebrity, but a celebrity who has the “just like me” factor that is crucial to trustworthiness. Recently, Damon Braces took another big leap in this campaign by releasing their Bethany Hamilton Damon Smile Emoji Keyboard. The entire campaign has focused on “embracing your uniqueness”. The idea behind the downloadable emoji…
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