Blog
Monday, 21 July 2014 17:11

Steps to Successful Facebook Marketing for Your Orthodontic Practice

Facebook can be a very strong platform for online marketing if done correctly. Unlike Twitter, on Facebook you can write long posts with tons of links and information to market your business. To create successful and professional marketing for Facebook, follow a few of these simple steps. -Use fresh and varied kinds of content. Some businesses will stay in the same monotonous lull of information, but to stay on top keep your info varied and it will reflect positively on your business. -Have an open relationship with your followers. Connect with as many of these people as you can. Also,…
Monday, 21 July 2014 15:49

Social Proof and Acceptance on Your Social Media Pages

Social proof and acceptance among humans has been entrenched in our society since the dawn of time. Your Orthodontic Practice needs to incorporate this idea into your social media pages. On social media, your business builds followers by connecting with customers. Of course, this action is essential in marketing your business to individuals. However, you cannot just get entirely consumed in this one number. More consumers will come to follow our business if you make your business socially desirable. To do this, your business should seek to build social proof via endorsements and connections with other businesses. Have other practices,…
Thursday, 17 July 2014 17:19

3 Tips to Have Better Email Marketing for Your Orthodontic Practice

Marketing is all about making connections between a business and an individual. Email is still one of the leading methods for a practice to contact a potential patient. To become a master at email marketing, you can start by following a few simple tips... 1.) Differentiate yourself from spammers. How? Be authentic and use your real name and real email address. You will right away come off as far more personal and your message will appear more important. To build a social community there needs to be communication. These emails that look like noreply@...... will never work because they do…
Thursday, 17 July 2014 15:49

Mobile Marketing for Orthodontic Practices

Mobile marketing is far more important than many business owners believe. Simply put, to have the greatest marketing success you want to connect with your customers on the devices they use the most often- their mobile phones and tablets. Your orthodontic practice would certainly benefit from effective mobile marketing that would enable your practice to connect with people on several platforms. Since mobile devices are checked more frequently, they are also more effective means of getting quick messages across. For example, mobile marketing is especially useful for reminding patients of appointments and new procedures. Mobile marketing and mobile websites are…
Monday, 14 July 2014 17:02

Social Media Marketing & Analytics for Orthodontic Practices

Since so many practices have taken to advertising and marketing on social media, Analytics applications that record traffic, engagement and other information have become extremely popular. When using social media primarily as a marketing tool, these analytics are particularly useful. You will be able to decipher whether each marketing endeavor is successful based on viewing web traffic and various click through rates on your content. Without analytics, it can be very hard to determine how your marketing is working. Analytics will also measure consumer engagement with your business based on how often people talk of your products/company. Many analytic tools…