Blog
Tuesday, 07 March 2017 17:38

Successful Orthodontic Social Media Marketing Begins at Your Practice

With all the fancy features the social media has to offer, we sometimes become too focused exclusively on the “media” side of media marketing. What you post online should reflect what takes place inside the walls of your practice: face-to-face interactions that build lasting relationships with patients and staff members. We understand that many people are concerned with all of the obsession with getting your practice recognized on social media. They might say things like, “Everyone just stares at their phone now!” or “People are forgetting how to just have a conversation!” And we do get it. They’re afraid that…
Tuesday, 21 February 2017 14:51

Tips for Shooting Effective Video Testimonials for Your Orthodontic Practice

Pretty much any article that you read about how to create engaging content for your social media or website, will include at least one segment about the importance of using video for the marketing of your orthodontic practice. That being said, the use of video testimonials is an incredibly effective way to convince someone that's on the fence about calling your practice for a complimentary consultation. The chances are, they've already read your reviews on Google, Facebook, Yelp, Healthgrades, and wherever else they've been posted, and now they just need that one last bit of information to put them over…
Wednesday, 01 February 2017 17:54

Benefits of a New Website Design for Your Orthodontic Practice

Website design is a very important part of your practice's online presence. A website is generally the part of your business a patient will see before ever visiting the office. Potential patients will have done their research, and hopefully (with proper SEO) they will have found themselves on your website. But what good is it to get people to your website if it doesn't demonstrate a state-of-the-art practice? What makes a great website design? In order to reflect a modern and well run practice, your website design should always be kept in great shape. Here are some things that emulate…
Tuesday, 31 January 2017 09:13

Pinterest Marketing for Your Orthodontic Practice

The social media marketing and bookmarking site Pinterest has grown at an incredible rate since its launch in March 2010. Interestingly enough, the social media site is seeing more health-related searches now than ever before, according to Pinterest spokesperson Lisa Israel. This includes dentistry and orthodontic searches, which is something your orthodontic practice should absolutely take advantage of. The best way to think about Pinterest is that it’s a sort of digital wish list, or a to-do list. Users “pin” images and articles found online to their digital boards, eventually creating virtual “scrapbooks” of what they want, need, are interested…
Wednesday, 11 January 2017 16:32

Social Media Marketing and Why It Works for Your Orthodontic Practice

Social media has generated explosive results in marketing just about every facet of business and everyday activity. The NFL now encourages viewers to tweet about the game, and news networks ask viewers to comment on their stories online. Your orthodontic practice can be equally as involved in social media marketing as other industries, so long as you employ the proper techniques, and our team at Ortho Marketing has some helpful tips about social media marketing for your practice. There are three major steps to building a strong social media presence: Select the right platforms For something a specific as an…
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