Wednesday, 11 January 2017 16:32

Social Media Marketing and Why It Works for Your Orthodontic Practice

Social media has generated explosive results in marketing just about every facet of business and everyday activity. The NFL now encourages viewers to tweet about the game, and news networks ask viewers to comment on their stories online. Your orthodontic practice can be equally as involved in social media marketing as other industries, so long as you employ the proper techniques, and our team at Ortho Marketing has some helpful tips about social media marketing for your practice. There are three major steps to building a strong social media presence: Select the right platforms For something a specific as an…
Tuesday, 10 January 2017 10:04

SEO for Your Orthodontic Practice

There is a lot of talk in the marketing world these days about SEO, but just what is it? Search Engine Optimization is the process of helping a website rank higher on search engines. Every day, millions of people search online for all types of information, including orthodontic practices in their area. Rarely do people come to a website by typing the address directly into their web browser. They will typically do a quick search, and then choose from a list of websites suggested by the search engine. People search for what they want based on keywords and locations, and…
Wednesday, 21 December 2016 16:58

4 Ways to Guarantee Emails for Your Orthodontic Practice are Opened

Yes, social media and website marketing are growing, but email marketing remains a very productive way to market your practice directly to current and potential patients. The vast majority of people check their emails fairly frequently on both mobile and stationary devices. Regardless of what service you use to send your marketing emails, you can make use of this outstanding marketing opportunity by following a few simple rules. 4 Ways To Ensure Current and Potential Patients Open Your Emails Include a direct, enticing subject line to the emails. The subject line should be easy to read and understand, and always…
Wednesday, 23 November 2016 15:38

Tips for Better Social Media Marketing For Your Orthodontic Practice

Social media marketing involves several innovative marketing techniques to bring your goods and services to the consumer but there are also several other ways to bolster your marketing efforts. Here a few tips to help guide your social media marketing process: Ask questions to your audience and identify who they really are. Get to know your target market. As a orthodontist on social media you should always be able to express who your target market is and what they want. Give other industry experts recognition and support. After possibly reading one of their blog post's share it and praise their…
Wednesday, 19 October 2016 15:46

Why SEO is an Essential Investment for Orthodontic Practices

Plain and simple, SEO is essential for online visibility and marketing. Nearly every person will Google a practice that provides a certain service before ever actually using that practice. Most consumers will look at all the businesses that can be found on the first page of Google, and decide from there. If your business populates on the second, third, fourth page on Google, you are not being seen. You can lose an untold number of customers by not being seen on Google, and your business will surely suffer. A recent study found that out of 20,000 United States small businesses…
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