Wednesday, 08 June 2016 00:00

Social Media Planning for Your Orthodontic Practice

If you haven't found out already, managing social media for even a small practice can be very time consuming. In order to balance social media and regular work for your practice, it essential to plan each one out properly. If you can afford it, it can be very beneficial to hire a social media expert to manage the pages for your business. An expert in this position can have social media be their sole responsibility and this where social media marketing is very likely to be performed responsibly and correctly. But if hiring someone is not a viable option, a…
Monday, 18 August 2014 16:57

Basic Social Media Marketing Strategies for Your Orthodontic Practice

Social media marketing is a great way to grow your practice online. You can also turn interested and loyal customers into passionate fans who really care about your business. Social media marketing can become very time consuming and will yield great results, but a few general rules are as follows. -Use heavy amounts of visual content. Visual content is more easily absorbed than words. Pictures truly do mean 1000 words when it comes to social media marketing. Pictures draw consumers in and can be a great tool to convey new information. -Try to encourage user generated content or reviews. When…
Thursday, 14 August 2014 17:38

Why Does Social Media Marketing Work For Orthodontic Practice?

Social media marketing as a whole is still a relatively new industry. Social media marketing techniques are being tweaked and new ones are being invented with each passing month. However, business owners, doctors and experts all agree that social media marketing is a very effective strategy to promote business growth and awareness. More and more individuals are creating pages on social media today than ever before. Practices should create pages for their own uses as well. Practices can benefit from partnering with other businesses on social media and promoting each others services. However, the most common way for a business…
Thursday, 14 August 2014 15:31

Why is SEO a Necessity for your Orthodontic Practice

SEO or Search Engine Optimization is the practice of attaining higher placement on Google results pages through online marketing techniques such as blogging and creating landing pages. Many people understand what SEO is, but do not understand the critical importance of being visible for online marketing purposes. The vast majority of prospective patients will Google a specific practice or type of service before ever going to the business. If your business cannot be easily found through Google searches, your competition will certainly have an advantage over you. Don't lose any business to your competitors so this should be a primary…
Monday, 11 August 2014 17:44

Instagram Marketing for Your Orthodontic Practice

Instagram is a popular photo sharing website that is very common among younger demographics. On instagram you should share useful infographics and images of your business. Include all new developments such as photos of a new product or service you are offering. However, aside from using Instagram as a photo sharing website there are also many other important aspects of using instagram to influence your posting. A good frequency to post would be two times per day. Don't post so many times your business will come off as spam, but post enough so people will recognize your business. You should…
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