Monday, 11 August 2014 15:46

How to Create Interesting Content that will Draw Followers for Your Orthodontic Practice

Content marketing is continually being seen as the new manner in which people market their business online. Social media marketing utilizes content marketing as a way to visually connect consumers with your business. For better content marketing, be sure to do the following: -Write keyword rich headlines and titles that will cause people to want to open and read. Include phrases like "How to" that will give readers a clear idea of what the blog accomplishes. -Create long posts that provide lots of interesting information and fully accomplish the task in your title. -Develop a style to your content and…
Thursday, 07 August 2014 17:25

Tips for Better Customer Relation Strategy on Social Media for Your Orthodontic Practice

Social media functions as an open forum of discussion between a business and its customers. Or in the case of an orthodontic practice, a discussion between doctor and patient. On this open forum, patients very often will voice concern, complaints or distaste for various aspects of the practice. This is where having a customer relation strategy already in place will pay off. Customer Relation Management or CRM, is the strategy a business will use to manage relations with customers that are active on social media. Customer relations is a huge part of business that will either draw more customers back…
Thursday, 07 August 2014 15:48

Steps to Rebrand Your Orthodontic Practice

Making your business unique and individual is essential to developing a strong community. As a business evolves and grows, the state of your business may no longer reflect what you had originally branded your business as. This could be a clear sign that the time has come to rebrand. A rebranding of your business is a large undertaking regardless of the size of your business. You should always consult with a professional for optimal results, but here I will provide a few steps that will aid in your process. - Identify the image you want to use for your business…
Monday, 04 August 2014 17:35

Top 5 Social Media Mistakes to Avoid

Social media marketing for business can be a little tricky especially if you aren't too sure how to do it. A few mistakes can still land your business in worse starting ground than when you started. This is why it is very important to outsource with a professional like Ortho Marketing Pros. Since many individuals have a lot of preconceived notions about social media, many people often make similar mistakes. In our experience, the top 5 mistakes that individuals make when social media marketing are: 1. Not integrating with enough platforms or assets. Just having a Facebook or Twitter is…
Thursday, 31 July 2014 17:10

Importance of Scheduling Posts on Social Media- Orthodontic Practices

On Social Media, consistency is very important when scheduling posts and building consumer engagement levels. Of course good content and interesting posts is a good place to start, but creating a scheduled regimen to your content will only make things better. If consumers are engaged enough, they will tune into social media to see your scheduled posts at the right times. Marketers will often find the optimal times to share their information on their own. After a lot of trial and error, you can find the times and frequency to schedule out your posts for optimal share rates. Many online…
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