Sunday, 11 June 2017 20:08

How to Turn a Negative Review into a Positive Opportunity

Unfortunately, all orthodontic practices get negative reviews – we’ve all been there. Whether it’s as a result of a misunderstanding or you made a mistake (we know it happens), it never feels good. But a negative review can result in a number of helpful opportunities for your practice if you handle it properly. Our reputation management team at Ortho Marketing has some tips to help you turn that patient’s frown upside down. Take a look: Keep it professional We know it’s frustrating to receive a negative review, but trust us when we say: YOU HAVE TO KEEP YOUR COOL. One…
Friday, 09 June 2017 15:14

How & When to Post on Social Media for Your Practice [with video]

No two social media platforms are the same. Each outlet is geared to target a specific demographic and audience. But to get the absolute strongest reach for your practice, there are certain types of content, days, and times that should be utilized, each different for every platform. Balancing all of that may seem daunting. That’s why our social media marketing team at Ortho Marketing has come up with a “cheat sheet” for each social media platform you utilize. Take a look at this video with all the tips and tricks, or keep scrolling for the full blog: Days and Times…
Tuesday, 30 May 2017 18:17

Which Social Media Platforms Are Right For Your Practice?

With all the new social media platforms popping up every day, it’s so difficult to tell which ones are best for your practice. You can’t exhaust your efforts and money and try them all. Our team at Ortho Marketing has some tips about the best social media platforms for your practice: Facebook As of March 2017, Facebook has nearly two billion active monthly users (Source). At those numbers, this is no longer a social media outlet you can ignore. For orthodontic practices like yours, Facebook is great for your reaching your target demographic – MOMS. Women between the ages of…
Thursday, 25 May 2017 19:39

5 Aspects of Compelling Orthodontic Homepage Web Design

As you may already know, your website is no longer an accessory that’s nice to have – it’s a NECESSITY that your practice will suffer without. Think of your website as your storefront: potential patients come in, take a look around, and decide whether your practice is worth their time (and they decide pretty quickly). This is why it’s crucial that the homepage of your website contains a few key aspects that will encourage potential patients to stay awhile, explore your practice, and eventually become patients. Our web design team at Ortho Marketing has compiled a list of these factors…
Tuesday, 23 May 2017 16:51

3 Quick Tips to Help Your Email Marketing Open Rates

You’ve crafted a beautiful email campaign for your practice. It’s got compelling written content, maybe a video, exciting news, etc. But you’re devastated when no one opens it! At Ortho Marketing, we feel your pain, and we’re here to help. Our team has come up with some great tips to increase your email marketing campaign open rates, and to ensure that all your hard work is not in vain. Check these out: Craft a compelling headline Let’s face it – if your headline is boring, it won’t encourage any patient, current or potential, to open your email. There are several…
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