Friday, 11 August 2017 17:46

New Instagram Rules and How They Affect Your Photos

How to prevent your Instagram page from getting shut down- Tips for understanding their most important policies Using Instagram is a great way to publicize your practice and gain new patients. However, like Facebook, Instagram’s terms and conditions can greatly impact your account and the photos you post. Don’t let this scare you from posting, just be aware of the most common issues below, and never be blindsided by Instagram. If you’re posting to Instagram you’re giving them permissions to use your photos, royalty free As of January 2013, accepting Instagram’s terms you “grant to Instagram a non-exclusive, fully paid…
Thursday, 22 June 2017 19:30

4 Ways to Help Your Marketing Company Help You

So, you’ve decided to hire a marketing company. Smart move (if it’s us at Ortho Marketing, even smarter). But, odds are they can’t do everything without at least a little contribution from your practice. Speaking from the orthodontist marketing company side of things, we want nothing more than to help grow your practice and get it to the top. But, it’s often difficult to do that without your cooperation and some resources from you and your team. These are some fun, easy ways to help your marketing company like Ortho Marketing do their best for your practice: Photos, photos, and…
Tuesday, 20 June 2017 16:22

How to Optimize Your Videos for Search

Video content is king right now. In fact, videos are projected to dominate 80% of web traffic by next year. If your practice is taking advantage of this massive opportunity, excellent. But it’s not enough to just make videos – you need to make sure your videos are search engine optimized. Our team at Ortho Marketing has come up with the best ways to optimize your Youtube videos for search. Check these out: Title Our eyes are drawn to titles first. So, your titles should be compelling and concise, but most importantly, they should match common search terms. Conduct some…
Wednesday, 14 June 2017 13:56

Do URLs Matter and How Do You Craft a Good One?

Don’t groan and yawn. This may sound like a really boring topic of digital marketing for orthodontists, but URLs are super important for SEO and web traffic. Yes, page URLs do matter, and yes, our team at Ortho Marketing can teach you how to craft good ones. Check it out: The Formula At Ortho Marketing, our SEO writing team has an educated formula for crafting the perfect URLs. We’re happy to pass this knowledge onto you. Here’s the formula you should stick to: To see it in action, here’s an example (or just look at the URL for this…
Tuesday, 13 June 2017 12:59

4 Issues That Are Holding Back Your Content

Your internet presence, whether that be social media, blogs, photos, videos, podcasts, etc., should be an ever-flowing stream of creative content. But at Ortho Marketing, we see orthodontist after orthodontist come in with a lot of the same issues. These common problems usually have to do with taking on the task of producing large amounts of content with little experience doing so. So, we’ve compiled a list of the top 4 issues that might be holding your content marketing back. Take a look: 1. Not hosting content on your main site We know that from a developmental standpoint, uploading content…
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