Thursday, 03 July 2014 16:55

Four Actions on Twitter That Will Hurt Your Practice

Twitter, like all social media is essentially a public forum. Everyone can see what you say, and very often you need to keep that in mind when making a post. At times, some of the stuff put on Twitter can actually be very damaging for your business. Here are four Twitter mistakes that will only hurt your practice. 1. Don't participate in negative conversations. Calmly responding to a complaint is necessary and important but never begin throwing insults at your patients. Its a losing battle. If you show an exorbitant amount of negativity on social media, your customer base will…
Thursday, 03 July 2014 15:40

Gaining Customers Over Social Media for Your Orthodontic Practice

Social media provides a unique interface for businesses and practices to interact with patients on a very direct basis. All good practices should try to capitalize on this ability by engaging their patients directly. So, how do you gain new patients over social media? 1. Reach out to existing customers directly, and turn them into brand advocates. Find certain individuals who appear particularly active or interested on your social media page. Contact these individuals and transform them into a mobile sales force. Once a consumer has noticed you reaching out to them, they will greatly appreciate the customer service and…
Monday, 30 June 2014 16:33

Social Media Daily Tasks for Orthodontic Practices

Facebook, Twitter, Pinterest, Google+ all great places to start for your business on social media. However, having lots of accounts can be hard to manage and keep up with. Here is a short list of a few Daily Tasks you must perform to keep up with your accounts. -Reply to any messages, comments or concerns voiced over social media from any of your patients. When people are putting in the effort to tell you about something, good or bad, you should still respond to them. Be timely about your responses as well, it can mean the difference between retaining a…
Monday, 30 June 2014 15:06

Content Marketing Through a Blog for Your Orthodontic Practice

Content marketing is unquestionably a contemporary idea being thrown around by a ton of businesses today. Experts are always saying that content marketing is essential in building an online brand identity via company website or social media. However, not many people talk about how to make content marketing work. First, you must have a plan to create successful content marketing. Have a strong strategy or plan for success. Have an idea of how many new patients per month that you want your blog to generate for you. Have a precise number of scheduled blogs that you will produce per week.…
Thursday, 26 June 2014 17:03

SMS Marketing for Your Orthodontic Practice

Nearly every American has a mobile device that they use very, very frequently. SMS Marketing or Text Message Marketing is highly effective for short term marketing. What does short term marketing mean? Keep it short in both length of the text message, and time frame of the text message. Do not send a text about something that will occur in several weeks time. In other words, keep it short and relevant. Your texts should connect with your email marketing. The vast majority of people have their phone on them at all times, so very often you should send a text…
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