Blog
Thursday, 05 June 2014 16:48

Email Lists for Orthodontists: Quality over Quantity

Email lists are a very important aspect of managing your patient base. An effective email list will routinely touch base with your patients informing them of any changes or developments within the practice. The effectiveness of an email list is largely based on how the emails in that list were acquired. The email list should not only include current customers, but customers who have not used your services yet, but have shown interest. If your practice is using an email list where the majority of those emails were bought or borrowed from another business, your emails are likely just being…
Tuesday, 03 June 2014 17:42

Bad Online Reviews? 3 Tips on How to Recover

Due to the increasing popularity of businesses creating social media pages a lot of typical customer service function has moved online. Questions, comments and complaints are often voiced through social media. Since the majority of patients will typically search a practice before ever going there, online reputation is very important. If your business has bad reviews, you need resolve those complaints as soon as possible. A negative online reputation isn't easy to fix, but here are a few tips to develop the strategy to bolster your business' reputation. 1.) Create a blog. Develop your practice's identity and establish your practice…
Monday, 02 June 2014 17:43

Three Rules for Social Media Posts for Your Orthodontic Practice

As an orthodontic practice, the line of work is not particularly exciting nor engaging. Social media can be used to give your practice a modern and engaging atmosphere. When you do post on social media, be sure that your posts adhere to the four following guidelines. 1.) Engage Your Patients. Talk to your patients about upcoming developments or services that you plan to offer. Engage them on issues beyond your practice and above all, be personable. 2.) Post Quality Information and Content. Do not post articles or pictures that you would not look at yourself. Do not create posts that…
Tuesday, 27 May 2014 15:37

Social Media Marketing for Orthodontic Practices

Not only has social media transformed the way virtually all consumers communicate, social media has also become a thriving center for free online advertisement. Every business should adapt to modern consumer behavior and begin marketing and growing your business through social media. As an orthodontic practice, there is a unique strategy to create a sufficient following on social media. Why would someone follow an orthodontist on Twitter or Facebook? They generally wouldn't but to coerce a user into following your practice, you must always offer an incentive. A giveaway of some good or service is often very useful in drawing…
Thursday, 22 May 2014 16:59

Mobile Websites & Marketing For Orthodontic Practices

75% of consumers prefer a site accessible from a mobile device, and 48% of users have become annoyed with sites that are not optimized for mobile devices. While having a successful online website is essential, having an additional mobile site only optimizes your practice's online marketing presence. More and more consumers are turning to their smartphones for internet searches, not their computers. Orthodontic practices generally have a significant number of children as patients with busy parents that are always on-the-go, so having a mobile site would be particularly beneficial for your company. As part of providing premier online accessibility, your…