Thursday, 12 June 2014 16:32

SEO and Building the Audience for Your Orthodontic Practice

There is no question that prospective patients have and will continue to search for you practice through online search engines. Rarely will a patient ever go to your practice without first searching for your practice online. The question is, will these prospective patients find your practice easily when they search for you? To be successful in internet marketing, you must ensure that Google, Yahoo! and Bing will find your practice on the first page of the search. Most orthodontic practices don't even have any measures in place to push their site higher on search engine results pages. These sites will…
Tuesday, 10 June 2014 16:47

Why Should Your Practice Outsource Your Social Media Marketing?

Want the best for your Orthodontic practice? There is no question that social media is becoming one of the most important and fastest growing forms of marketing. Simply put, it is essential for your business to have social media pages to boost growth. Many orthodontists already have experience with social media through personal accounts, but very often when using social media for business, you are better off outsourcing your efforts. Many orthodontists do not realize how time consuming it is to run several social media pages for your business. Maintaining an active presence on those pages will unquestionably eat into…
Monday, 09 June 2014 16:46

3 Reasons Your Orthodontic Practice Should Have an Online Poll

Online polls through external survey websites or through social media are becoming more popular business tools by the day. In order to ask important questions to your customer base, your orthodontic practice should make use of an online survey. Facebook already has the ability for Page Admins to create a survey, and you could also use one of the many other sites out there and send the survey through your email list. So why make a survey? Here are 3 important reasons why a survey could become an invaluable service to gauge patient interests and concerns. 1.) Generates web traffic.…
Friday, 06 June 2014 16:28

3 Tips to Increase Website Traffic for Your Orthodontic Practice

Are you concerned that too few people are spending time on your website? Even if your orthodontic practice's website is masterfully designed, you still need to bring prospective patients to the website. Here are three tips that aim to increase your website's web traffic and ultimately convert more people into patients. 1.) Use social media to shuttle traffic to your website. On your practice's social media pages, you should have several links to your main website as well as several landing pages. Landing pages should be links incorporated into posts of blogs that direct you to exact services. Landing pages…
Thursday, 05 June 2014 16:48

Email Lists for Orthodontists: Quality over Quantity

Email lists are a very important aspect of managing your patient base. An effective email list will routinely touch base with your patients informing them of any changes or developments within the practice. The effectiveness of an email list is largely based on how the emails in that list were acquired. The email list should not only include current customers, but customers who have not used your services yet, but have shown interest. If your practice is using an email list where the majority of those emails were bought or borrowed from another business, your emails are likely just being…
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