Thursday, 26 June 2014 15:22

Social Media Crisis Mangement Tips for your Orthodontic Practice

Like it or not, social media is a public forum. Although it is essential for your practice to be on social media, there can sometimes be some unintended negative consequences. Since social media is a live and ongoing forum, consumers will comment on various crisis' within your business as they pan out. As a diligent medical professional who truly cares about their patients, you begin attempting to right any wrongs over social media. However, there is a proper method to follow. 1. Timing & Speed Are Key. Be on top of a crisis BEFORE a patient can even begin complaining…
Monday, 23 June 2014 16:52

4 Items to Share on Social Media for Your Orthodontic Practice

1.) Share news related to your practice and industry. For example, you could make a post about a new state of the art x-ray machine that your practice just purchased. Make sure that your posts always pertain to your industry, or else it will appear you are posting just whatever is of interest to you. 2.) Share videos/podcasts of you and your practice. Create interesting and informative videos that demonstrate you truly care for your practice, the dental industry, and most of all your patients. 3.) Graphs/Infographics. Share interesting charts or graphs that display information your consumers would truly care…
Monday, 23 June 2014 15:25

3 Content Marketing Tips for Your Orthodontic Practice

1.) Use Images Very Frequently. While much of SEO is based on text that search engines can process, visual content is much more appealing for human readers. Audiences are naturally wired to be more engaged with visual content, as 90 percent of the information that comes to the brain is visual. A survey of marketers from MarketingSherpa found that images were the easiest form of content to produce. Create infographics with the research that's already being done for content, or outsource creation to include on a blog. Keep visitors engaged and scrolling by adding still images or animated GIFs to…
Thursday, 19 June 2014 16:43

Build User Engagement with Your Orthodontic Blog

No matter how interesting your blog is to you, it is essential that you create user engagement with your readers. -Create valuable content.Your customers are evaluating your brand through your website every minute. Reward them with high value content for visiting you. Gone are the days when content was king. Today, great content rules the online world. -Ask for feedback. If you’re clueless about your audience’s likes and dislikes, why not ask them? You can do it by organizing online polls and surveys for free. Even if you do know your audience inside-out, running regular surveys will help you keep…
Thursday, 19 June 2014 15:25

Trouble Finding Your Orthodontic Practice on Google

If not then you need to take action for your practice’s SEO program? Don’t worry there is always hope to grow your practice’s online social media program! Here are some tips. 1. Know what SEO Success Looks Like Google has hundreds of algorithms that it uses to sort the mountains of noise and data that blasts across cyberspace every day. If you take the time to view what appears on the first page of a search you will generally find there will be the top social networking platforms in the results such as LinkedIn and YouTube and others and maybe…
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