Blog
Monday, 02 June 2014 17:43

Three Rules for Social Media Posts for Your Orthodontic Practice

As an orthodontic practice, the line of work is not particularly exciting nor engaging. Social media can be used to give your practice a modern and engaging atmosphere. When you do post on social media, be sure that your posts adhere to the four following guidelines. 1.) Engage Your Patients. Talk to your patients about upcoming developments or services that you plan to offer. Engage them on issues beyond your practice and above all, be personable. 2.) Post Quality Information and Content. Do not post articles or pictures that you would not look at yourself. Do not create posts that…
Tuesday, 27 May 2014 15:37

Social Media Marketing for Orthodontic Practices

Not only has social media transformed the way virtually all consumers communicate, social media has also become a thriving center for free online advertisement. Every business should adapt to modern consumer behavior and begin marketing and growing your business through social media. As an orthodontic practice, there is a unique strategy to create a sufficient following on social media. Why would someone follow an orthodontist on Twitter or Facebook? They generally wouldn't but to coerce a user into following your practice, you must always offer an incentive. A giveaway of some good or service is often very useful in drawing…
Thursday, 22 May 2014 16:59

Mobile Websites & Marketing For Orthodontic Practices

75% of consumers prefer a site accessible from a mobile device, and 48% of users have become annoyed with sites that are not optimized for mobile devices. While having a successful online website is essential, having an additional mobile site only optimizes your practice's online marketing presence. More and more consumers are turning to their smartphones for internet searches, not their computers. Orthodontic practices generally have a significant number of children as patients with busy parents that are always on-the-go, so having a mobile site would be particularly beneficial for your company. As part of providing premier online accessibility, your…
Thursday, 22 May 2014 15:54

Web Design for Orthodontic Practices

All orthodontists take pride in the appearance of their office, so why not take pride in the appearance of your website as well? A clean, organized and modern office reflects a successful and professional practice. Today, a greater number of patients will visit your website before they ever visit your office. Your practice's first impression is no longer when patients walk in the front door, but when consumers visit your online website. Your practice's website should become a platform to grow your business by getting people through the door, not a lackluster confusing experience through outdated information. The main goal…
Tuesday, 29 April 2014 17:24

Mobile Ready Websites Are A Necessity

Is a Mobile Ready Website imperative for your Orthodontic practice? Of course! While it used to be a luxury, now it has become absolutely necessary. Almost everyone has a smart phone these days and it makes it easier to view your website on one if it is optimized for a mobile phone (Mobile Ready). After making your website Mobile Ready, it will be easier for clients to navigate and obtain the information that they need. They will be able to view all of the same information that is displayed on your website, in a more compact form. We have all…
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