Blog

Unless doing extensive research, many people in search of an orthodontist are not interested in reading pages and pages of information the first time they come to your practice’s website. Instead, they want the simplest steps displayed conspicuously in front of them. For your website, this should be done in the form of a “call-to-action”. Our team at Ortho Marketing is here to explain what a call-to-action and why it is an integral aspect of your website. Take a look at this video from President of Ortho Marketing, Dean Steinman, and feel free to read the blog below for more details!

 

 

What is a Call-To-Action?

A call-to-action, or CTA, is anything that signals to potential patients what steps they can take to engage contact with your practice.  Most often you’ll see it in the form of a “Contact” button, which drives searchers directly to your contact page, which should be ready with your practice’s address, phone number, and Google maps display.

call-to-action-contact-us

 

Why is a Call-To-Action So Important?

It takes only seconds for the modern-day searcher to decide whether your website is worth their time. If they have to hunt around to figure out how to contact you, they won’t take the time to do it. This is why an obviously-placed, plainly-stated, easy-to-read call-to-action is essential on the home page of your website. Don’t lose out on potential patients simply for lacking the proper tools to enable them to contact you.

 

Are There Other Kinds of Calls-To-Action?

Yes! There a few other popular and successful kinds of CTAs that you can implement (or we can implement for you), like these: 

  • “Schedule an Appointment” or “Free Consultation”: every practice functions differently, so your practice might not work as well by just having potential patients call you. If that’s the case, then you might try having a CTA like this - rather than having people call you, it directs them to a “consultation form” or the like. They can be as simple as a button, or they can be a little more in-depth like the one below. Either way, this is another great way to encourage potential patients to engage with your practice. 

call-to-action-free-consultation

  • Live Chat: this new feature, which our team at Ortho Marketing can set up for you, is a big hit with consumers of all kinds, but especially those searching within the field of orthodontia. Potential patients have numerous questions about the services you offer and what kind of treatment they might need when they land on your website. 44% of web searchers say that having a live chat feature while on a website is the most important feature that you can offer (Source). Don’t just be a wall of web content; be there for your potential patients with this feature.

call-to-action-live-chat

  • Written Content CTAs: Your website doesn’t just include a home page and inner pages; it should also have an active blog feed and landing pages that help searchers find your website. Within this written content lies another possibility for calls-to-action. You should include a call-to-action like, “For more information, contact Fake Orthodontics at: 123-456-7890”. This text can be hyperlinked to direct readers to your contact page to really drive the message home.

Don’t feel like only one of these options are for you. Test out which work best for your practice, and don’t be afraid to implement a bunch of different kinds of calls-to-action. If you’re not sure how to go about applying these tools, we are here to help. To find out more information or to set up a call-to-action on your website, don’t hesitate to contact our team at Ortho Marketing!


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact our team at Ortho Marketing at: 914-788-1555

Published in News / Blog

Video: How Live Chat Can Help Your Orthodontic Practice

Live chat support holds massive amounts of untapped potential for orthodontic offices. This function is growing in popularity due to high rates of patient satisfaction, ease of use for practices, and so much more. Take a look at this video for President of Ortho Marketing, Dean Steinman, explaining why your practice needs Live Chat:

                   

 

This video is also available via our Podcast Channel for easy listening, or you can take a look out our full blog version!

If you're interested in getting a cutting-edge Live Chat feature for your practice's website, or would like to schedule a free consultation with our team, don't hesitate to contact Ortho Marketing today!


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog
Wednesday, 15 March 2017 18:24

Why Should Your Website Offer Live Chat?

Live chat support holds massive amounts of untapped potential for orthodontic offices. This function is growing in popularity due to high rates of patient satisfaction, ease of use for practices, and so much more. Take a look at these reasons why you need live chat on your website:

It’s Convenient for Potential Patients

73% of consumers said that they are highly satisfied after using a live chat, higher than any other form of customer support, including email, social media, and phone. Why? Because it’s convenient and efficient. The most popular times for potential patients to browse your website is after office hours, so your staff won’t be able to answer a call or reply to an email until the next morning. By that time your potential patient may have moved on. The live chat function allows a real person to answer any questions potential patients might have about the orthodontic services you offer and the technicalities of orthodontics. This quick, reliable response has a huge success rate of turning website visitors into patients.

It Cuts Down on Costs

By cutting down on employee task time and phone expenses, live chat is extremely economically efficient. Since your staff will be spending less time on the phone answering questions, they can dedicate their time to in-practice tasks, and leave the question-answering to your live chat representatives.

It Increases Sales

The results are in: the live chat function has the potential to show a double-digit increase in converted website visits. 62% of consumers are more likely to follow through with a website visit if live chat support is available. In fact, one orthodontic practice of ours received 30+ leads in one month as a result of their live chat function. The key is that a live chat representative can walk the potential patient through anything they have questions about, and then personally guide them to your “schedule a consultation” form. When you have someone to hold their hand through the process, the visit is much more likely to turn into a patient.

It Guarantees an Edge on Your Competition

Recent studies are showing that the percent of orthodontic practices using live chat features is negligible. That means that by implementing this accessible feature with us, you gain a huge edge on your competition. One chat success story went as follows:

Someone was visiting our site and asked me to tell him what we did better than our competitors.

I asked in return “Where you able to chat with any of them today online?”.

He said “no :)”, signed up, and paid for our service that day.

Let’s Get Started

Don't waste this huge opportunity to bring in new patients. Ortho Marketing can set up your website with a live chat function that will encourage potential patients to follow through after visiting your practice’s website. To find out more about getting live chat support for your website with Ortho Marketing, give us a call at: 914-788-1555


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to video testimonials, website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog