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Your internet presence, whether that be social media, blogs, photos, videos, podcasts, etc., should be an ever-flowing stream of creative content. But at Ortho Marketing, we see orthodontist after orthodontist come in with a lot of the same issues. These common problems usually have to do with taking on the task of producing large amounts of content with little experience doing so. So, we’ve compiled a list of the top 4 issues that might be holding your content marketing back. Take a look:

1. Not hosting content on your main site

We know that from a developmental standpoint, uploading content to an external site is just easier and faster. But from a content marketing perspective, this is a big no-no. The more you end up competing with your own website, instead of sending searchers and potential patients directly to your main website. It may seem like there’s no harm in competing with yourself, but it results in two major problems: 

  • Your practice loses authority by diverting content to a different website
  • You end up dividing your web traffic in half, which can hurt your rank on Google (bad for SEO)

Invest the time and money to get content on your main website, and drive new patient leads all to one place.

2. Lots of pages with little content

Google scores your pages on how much unique, original content they contain. So, instead of spending time posting ten pages with one paragraph each, invest that time into two pages with five paragraphs each and some fun photos. These two pages will attract much more search engine attention and will demonstrate more authority than any of those pages with thin content marketing value. 

3. Too much keyword overlap

We know that this seems inevitable in niche industries like orthodontia, but that’s not entirely true. The issue is that your website might have ten pages with vague keywords like “Invisalign” or “Braces”, and all ten of those pages compete with each other. The result is that, instead of one of those pages ranking on page one, they all end up on page 3, where no one will find them. Conduct some research, strategize your content marketing priorities, and incorporate some keyword variation that will make each page individually rank for its own keyword.

4. Slow load times

This is another thing Google takes into consideration, and it has a tendency to result in high bounce rates. If your page takes forever to load, no one will hang around to see what’s on it. Often, slow load time is as a result of high-pixel photos or dense videos on your website, all of which can be dropped down for the same quality. If this isn’t the case, then odds are you need a website upgrade. The investment of updating your website is absolutely worth it to provide a great user experience for your patients.

Don’t know where to begin?

If any of the above scenarios sound like you, you’re probably hindering the potential of your web content. If you’re not sure how to proceed, the pros at Ortho Marketing are ready to work. For more information on content marketing for orthodontists, or to talk to our experienced team, get in contact. We're ready when you are!


Our team at Ortho Marketing are the experts in content marketing for orthodontists. At Ortho Marketing, we serve orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact our team at Ortho Marketing at: 914-788-1555

Published in News / Blog

Referrals are one of the many crucial veins that pumps the heart of any orthodontic practice. Striking a positive rapport about referrals at the right time, in the right mood, is integral to maintaining a positive relationship with your patients. Yes, it’s an excellent way to gain new patients, but if approached incorrectly, or at the wrong time, you may risk losing not only a new patient, but a current one, as well. So, when is the best time to ask a patient to refer you? Our team at Ortho Marketing has come up with some guidelines to assist this delicate process.

 

DO NOT ask when:

  • There have been complications with the treatment: What might have started as a simple braces treatment sometimes ends up being a bit more complicated than you originally thought. If you’ve just discovered the extra complexity of the case, this is not the best time to ask for a referral. If the patient or parents are still uneasy about the potential outcome, they won’t trust you enough yet to feel comfortable referring you. Wait it out until you’ve earned their confidence.
  • A patient is having a rough time: Through no fault of your own, often child patients have a tough time with orthodontic treatments like braces, especially if it’s a harder case. Even if the treatment is going as planned, children can be very sensitive to the unfamiliarity of braces. If you are struggling to assuage the child’s discomfort, the parents won’t be ready to refer you yet. Once any discomfort has been taken care of, which may not be until the end of treatment, then you can feel more confident asking for a referral.

 

DO ask when:

  • You’ve made a connection with a patient or parent: Perhaps treatment got off to a great start and your rapport is going great. Or maybe you happened to crack a joke or tell a story that resonated with your patient or the parent. Maybe a child you’re treating with braces came in crying but is leaving smiling! These are all great moments to take advantage of; ask for a referral before the moment passes.
  • A successful, smooth treatment has been completed: This is most likely the best time to ask for referrals. Now that the patient’s treatment is complete, the patient or parent fully trusts your ability to provide superb orthodontic care, and they’re ready to spread the word. Give them the encouragement they need to do so by asking directly for a referral after a successful treatment.

Pro Tip: Train your staff to ask for referrals, as well. Your staff are generally the first and last to see your patients, so it’s great practice to have the last encouragement they hear to refer your service on to someone else.

For more tips on in-office marketing techniques that will help you bring in new patients, our team at Ortho Marketing is always happy to help. You can always take a look at our blog for videos, podcasts, and more media to help you market your practice. To find out more information or to schedule your consultation with us, don’t hesitate to contact our pros at Ortho Marketing today!


Our team at Ortho Marketing are the experts in orthodontic marketing. At Ortho Marketing, we serve orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact our team at Ortho Marketing at: 914-788-1555

Published in News / Blog

The Progressive Orthodontist is a print and online magazine that strives to build a “community of forward-thinking orthodontists focused on achieving success and balance in today's changing world.” Our team at Ortho Marketing is happy to be a sponsor of this growing community and provide our marketing services the way only we can. Check out our ad in The Progressive Orthodontist’s second quarterly issue of 2017:

 

magazine-ad-progressive-ortho

 

A Marketing Company That Knows Orthodontia

Our work speaks for itself. Need more patients? Come to Ortho Marketing. We’re not a generic marketing company; we know and understand the field of orthodontia, which is what enables us to pinpoint specific needs your practice might have. Our services include, but are certainly not limited to:

  • Web Design
  • Search Engine Optimization (SEO)
  • Social Media Management
  • Mobile/Tablet Web Optimization
  • Reputation Management
  • Custom Apps
  • Google Adwords and Pay-Per-Click (PPC) Advertising
  • Retargeting

We’re more than happy to answer any questions you might have. For more information or to schedule a consultation with our team, don’t hesitate to contact Ortho Marketing today!


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog

As experts in the orthodontic marketing industry, we understand that orthodontia can be busy and exhausting. Sometimes you just don't have time to sit down and read a blog post about how to get great reviews for your practice or why your practice should use Facebook Ads. We thought we'd make it a little easier for you to get the information you need to properly market your orthodontic practice without reading at all. Our team at Ortho Marketing has launched a podcast for all your orthodontist marketing needs!

What Will We Talk About?

We'll be including podcast topics in all the services we specialize, including:

  • Web Design
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Reputation Management
  • Retargeting
  • Custom Apps
  • Google Adwords and Pay-Per-Click (PPC) Campaigns

Where Can You Find Our Podcasts?

To see all of our episodes, visit our official Spreaker Podcast Channel, or click on any of the topics below to go directly to any of our most recent podcast episodes:

Our Ortho Marketing podcasts are also available on iTunes - check it out!

You'll get all the info you need to successfully market your orthodontic practice in our podcast episodes. Have us playing in the background at home or listen to us on your daily commute. However you choose to listen, Ortho Marketing will be there to provide all the orthodontist marketing tips you'll need. To find out more about our newest development with podcasts, click here to visit our official podcast channel. For more marketing tips or to schedule an initial consultation, don't hesitate to contact Ortho Marketing today!


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog
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