Blog

As experts in the orthodontic marketing industry, we understand that orthodontia can be busy and exhausting. Sometimes you just don't have time to sit down and read a blog post about how to get great reviews for your practice or why your practice should use Facebook Ads. We thought we'd make it a little easier for you to get the information you need to properly market your orthodontic practice without reading at all. Our team at Ortho Marketing has launched a podcast for all your orthodontist marketing needs!

What Will We Talk About?

We'll be including podcast topics in all the services we specialize, including:

  • Web Design
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Reputation Management
  • Retargeting
  • Custom Apps
  • Google Adwords and Pay-Per-Click (PPC) Campaigns

Where Can You Find Our Podcasts?

To see all of our episodes, visit our official Spreaker Podcast Channel, or click on any of the topics below to go directly to any of our most recent podcast episodes:

Our Ortho Marketing podcasts are also available on iTunes - check it out!

You'll get all the info you need to successfully market your orthodontic practice in our podcast episodes. Have us playing in the background at home or listen to us on your daily commute. However you choose to listen, Ortho Marketing will be there to provide all the orthodontist marketing tips you'll need. To find out more about our newest development with podcasts, click here to visit our official podcast channel. For more marketing tips or to schedule an initial consultation, don't hesitate to contact Ortho Marketing today!


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog

Video: How Live Chat Can Help Your Orthodontic Practice

Live chat support holds massive amounts of untapped potential for orthodontic offices. This function is growing in popularity due to high rates of patient satisfaction, ease of use for practices, and so much more. Take a look at this video for President of Ortho Marketing, Dean Steinman, explaining why your practice needs Live Chat:

                   

 

This video is also available via our Podcast Channel for easy listening, or you can take a look out our full blog version!

If you're interested in getting a cutting-edge Live Chat feature for your practice's website, or would like to schedule a free consultation with our team, don't hesitate to contact Ortho Marketing today!


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog
Thursday, 13 April 2017 00:00

Social Media Marketing for Orthodontists

social-media-management-ad

If you are an orthodontist or work for an orthodontic practice, you’re probably thinking, “How can social media possibly benefit someone in my industry?” You’d be surprised at how active your potential patients are on social media, and how much an engaging social media presence can boost your practice and your reach. Our team at Ortho Marketing in Westchester, NY can explain why social media marketing is great for your practice and how we can help you use it.

 

How Can Social Media Help My Practice?

Social media has climbed to the top of internet usage in the last several years. Millions or users log on to multitudes of social media platforms every day; that’s a huge pool to ignore! Taking advantage of the opportunity of social media engagement can improve your practice in a number of ways, including: 

  • Creating an Emotional Connection: prospective patients want to see personable practices, not practices that are generic and faceless. Social media provides an ongoing open line of communication between your practice and those patients
  • Showcasing Your Environment: give potentials the opportunity to see that they and their children will be in a comfortable environment by showing off your staff and promotions that you offer
  • Advertising: social media advertising, like Facebook ads, can be extremely beneficial because you can directly target specific demographics you are looking to bring into your practice 

 

How Do I Get Started?

If you’re an orthodontist interested in developing an active, engaging social media presence for your practice, don’t hesitate. Set up a free consultation with our team at Ortho Marketing. Our managers will perform an in-depth analysis of your orthodontic practice and design a social media campaign specific to your needs and budget. Our social media team will create compelling posts that will get your patients and potential patients excited about orthodontic treatment with your practice.

Don’t wait any longer. Start using the power of social media marketing for orthodontists, and contact our team at Ortho Marketing today!


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in Landing Pages

This month's Ortho Marketing Practice of the Month goes to Castilla Orthodontics! Dr. Ana E. Castilla and her team have been working with us since 2015. Due to her dedication to orthodontia paired with our marketing strategies, her practice has seen noticeable growth! We chatted with her to see what methods specifically have helped her practice. Take a look:

 

Q: Since you started using media marketing techniques like social media, SEO, and reputation management, what has been the biggest surprise or “Eureka” moment?

A: I’ve had two major surprises. The first one has been how much people use Facebook as a source of information for making purchasing decisions. The second surprise was the power of great online reviews (especially Google reviews). I’ve had patients who were referred to a different orthodontist by their general dentist, come to my office instead, because of our online reviews.

 

Q: Among the social media platforms you’ve used, which have you had the most success with?

A: We’ve definitely had the most success with Facebook. I think it’s because most moms are on Facebook compared to Instagram, Twitter, etc. Additionally, Facebook is very business friendly. You can do boosted posts to promote your office, advertisements, post links that drive traffic to your website, etc. Finally, Facebook has provided us with an alternate way to communicate with our patients via Facebook Messenger. In the past, we’ve scheduled New Patient exams, answered questions about our services, and walked patients through orthodontic emergencies- all through Facebook Messenger!

 

Q: Which part of Ortho Marketing’s service has been the most helpful to you?

A: There are two things that have been the most helpful. One is that Ortho Marketing has a lot of experience working with orthodontic offices, so they understand our unique marketing needs. Secondly, the accessibility and awesome customer service provided by our account manager has been critical to the success of many of our marketing campaigns and efforts. It’s great to have someone you can reach easily to help make changes or adjustments to our SEO, Social Media, or website. In our office, our OMP account manager is like a member of our team. Everyone knows his name though no one has ever met him!

 

Q: What advice would you give to other orthodontic practices that are just starting out using media marketing?

A: I would say find a professional marketing company to help you create professional looking content on social media, but also designate someone in your office to post photos and videos from your office so that the personality of your office shines through. Put effort into creating videos. They don’t have to be super produced, just videos of fun or touching moments in your office. In my office, I have an iPod Touch in the Clinical area and another one in the Front Desk area so that we are always ready to capture a fun moment. Also, don’t be afraid to do Social Media advertising, especially on Facebook. Last year, Facebook advertising was the number 3 referral source in my office and had the highest ROI.

Castilla Orthodontics is just one of many orthodontic practices that have seen great results from our media marketing services. Want your practice to see the same, powerful benefits that Dr. Castilla has seen? Let us take your practice to a whole new level of success. Don't hesitate to contact our team at Ortho Marketing today to set up a free consultation!


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog
Page 1 of 5