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Tuesday, 20 June 2017 16:22

How to Optimize Your Videos for Search

Video content is king right now. In fact, videos are projected to dominate 80% of web traffic by next year. If your practice is taking advantage of this massive opportunity, excellent. But it’s not enough to just make videos – you need to make sure your videos are search engine optimized. Our team at Ortho Marketing has come up with the best ways to optimize your Youtube videos for search. Check these out:

Title

Our eyes are drawn to titles first. So, your titles should be compelling and concise, but most importantly, they should match common search terms. Conduct some research to find popular search terms for your industry. So, if your video is about reasons your patients should get Invisalign, then the keyword “Invisalign” or other popular phrase variations, should be included in your title. Also, focus your titles around your audience. If your audience’s internet activity is centered around particular language, use it. Between researched search terms and audience-specific wording, you’ll be able to craft a compelling, search engine optimized title..

Description

While Youtube’s description character limit is 1,000 characters, it only displays about the first 100 without having to click a drop-down arrow. Take advantage of those first 100 characters by including the most relevant and practical information. We recommend including a link to your website and a catchy call-to-action. Then, use the other 900 or so characters to incorporate locations and keywords that will boost your SEO and search relevance.

Tags

Tags are a great resource to direct your target audience to your videos. Same with any form of SEO, top industry search keywords are best to include here, so that it triggers Google to suggest your video to searchers. So, it’s good to use tags like “Orthodontist”, “Invisalign”, or “Braces”. Be careful about relevance with tags, though – Youtube can penalize you for including tags that aren’t relevant, which will hurt the changes of your video being seen. Keep your tags orthodontia-specific, and particularly specific around the content of your videos.

Any Questions?

These are only a few of the ways you can optimize your videos for search engines. If you want more tips on SEO or other aspects of orthodontic digital marketing, the pros at Ortho Marketing are always excited to chat. Our orthodontic SEO experts look forward to your call.


Our team at Ortho Marketing are the experts in SEO for orthodontists. At Ortho Marketing, we serve orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact our team at Ortho Marketing at: 914-788-1555

Published in News / Blog

Don’t groan and yawn. This may sound like a really boring topic of digital marketing for orthodontists, but URLs are super important for SEO and web traffic. Yes, page URLs do matter, and yes, our team at Ortho Marketing can teach you how to craft good ones. Check it out:

The Formula

At Ortho Marketing, our SEO writing team has an educated formula for crafting the perfect URLs. We’re happy to pass this knowledge onto you. Here’s the formula you should stick to:

www.nameofyourwebsite.com/search-keyword-fake-town-state-abbreviation

 

To see it in action, here’s an example (or just look at the URL for this blog post)

 

www.orthomarketing.com/seo-for-orthodontists-westchester-ny

 

Keywords are “Key” for a Reason

Google values URLs that are relevant. The best way to be relevant is to craft a URL is with the search term directly in it. This matters a lot when it comes to SEO for orthodontists. To clarify, we’re talking about pages within your website, not your homepage or contact page, but content like blogs, landing pages, and service pages. So, if you’re writing a blog with the keyword “Invisalign” you would start your URL with something like:

 

www.fakeorthodonticpractice.com/invisalign

 

Location, Location, Location

The other half of the URL that is equally crucial is the location. Most of the time, people don’t necessarily search for orthodontic practices anywhere –  they search within their town or towns near them. So, going by the example above, your URL will ideally look like this:

 

www.fakeorthodonticpractice.com/invisalign-fake-town-state-abbreviation

 

Stop Using Stop Words 

While not a major issue, stop words can be hindering factors for the success of URLs and can drop your SEO ranks. Stop words are the small, sort of unnecessary words like “a”, “the”, “for”, “to”, etc. Generally, searchers won’t type “Invisalign in Fake Town”. They’ll search “Invisalign Fake Town”. The stop words make it harder for Google to match your URL to the search term.

Short, Sweet, and to the Point

Say you’re writing a blog entitled “Can My Teenager Get Invisalign and How Much Will it Cost?”. Most blogs will auto-generate a URL based on the title, which in this case, will be painstakingly long. Use our formula above, which should keep your URL around 60 characters. This makes it easier for Google to sift through your page and decide if the page is relevant as a search result.

Want More Suggestions?

Our SEO for orthodontists team is always ready to give advice and analyze your practice. If you want more tips about URLs, SEO, or marketing your practice, you’ve come to the right place. Don’t hesitate to contact Ortho Marketing today for a consultation!


Our team at Ortho Marketing are the experts in orthodontic marketing. At Ortho Marketing, we serve orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact our team at Ortho Marketing at: 914-788-1555

Published in News / Blog

One of the most important aspects of marketing is being able to showcase what sets your practice apart from the rest. What will motivate someone to travel 30 minutes to your practice instead of 10 minutes to a more local practice? Although it may not seem like it, your orthodontic technology can distinguish your practice as a cut above the rest. Our team at Ortho Marketing has come up with a couple steps to market your practice apart from the others. Take a look:

Step 1: Acquire the latest technology in orthodontia

Although it may seem like no one except orthodontists will understand the difference between how braces work and how Invisalign Teen works, it absolutely matters. Parents getting treatment for their kids and adults getting their own treatment want to know they are being provided the highest, most efficient quality of orthodontic treatment. You’d be surprised at how much adults, especially parents, are willing to invest to ensure they receive the best. So, invest in the latest orthodontic technology, like:

  • iTero scanners/Invisalign technology
  • varying forms or clear braces and self-ligating braces
  • 3D cone beam imaging
  • Custom Smile Design
  • TruDenta

Parents and adults are willing to invest in high quality treatment. Your practice should invest in providing it for them.

Step 2: Frequently update your content

Now that you have all the latest ortho tech, it’s time to let the world know! Take the time to update all your web content with this great news. That means your website, social media, email marketing campaigns, announcements, etc. should be packed with information about your technology. Some ideas to keep potential patients in the loop include:

  • Creating a page on your website to list and explain your practice’s orthodontic technology
  • Announcing on social media each time your practice acquires a new form of ortho tech
  • Design an email announcement to your patients about the new technology

These are only a few ways to use orthodontic technology to market your practice. Keep testing out new ideas!

Want More Suggestions?

At Ortho Marketing, we love hearing how practices handle their digital marketing. If you use your orthodontic technology to show off your practice, tell us how in the comments, or give us a call! For more orthodontic marketing tips, or to schedule a free consultation, don’t hesitate to contact the pros at Ortho Marketing today!


Our team at Ortho Marketing are the experts in orthodontic marketing. At Ortho Marketing, we serve orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact our team at Ortho Marketing at: 914-788-1555

Published in News / Blog
Tuesday, 09 May 2017 16:57

Aligner Insider

Web Design, Web Development, SEO, Social Media

www.alignerinsider.com

Published in Recent Work
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