Thursday, 07 September 2017 18:33

Why Should Your Site be Mobile Friendly?


Its no surprise that now, more than ever, it is so important to have a modern and mobile friendly site design. You may even be reading this blog from your phone right now! If you want your site to appear high in such results, having a mobile-friendly site one of the simplest things you can do to make that happen. Not only does Google prioritize a mobile-friendly site in searches conducted from a mobile device, but the term and functionality of being “mobile-friendly” goes hand-in-hand with the term "user-friendly". The user experience on mobile sites is vital to your business’ success. If you are looking to take your business to the next level, Ortho Marketing is here to help you do just that.

Did you know?

Close to 85% of consumers are using mobile devices according to a 2017 comScore report. According to Google, a website should offer the same user experience regardless of the device used by the viewer. Features that make a website not mobile friendly use software like Flash, feature font that is too small or too large and are difficult to navigate. Your company may provide the exact service, the consumer is looking for but if it is not easy to navigate, the user will bounce and opt for a more mobile and user friendly website instead.

“For a young business to thrive, they must leverage technology – sometimes using technology to lessen the need for technology,” according to an article on The Next Web.

Mobile Voice Search

Mobile voice recognition search gives users the ability to search Google by speaking their request in a conversational manner. For those that are not keen to the keyboards on mobile devices, you may be one of them or know a few, use this feature and are just another benefit of going mobile friendly and appearing on search engines. Google hosts the largest informational dataset in the world, and providing the correct answer to any question is integral to their success as a search engine. (Source) At Ortho Marketing, we strive to maintain open channels of communication and cooperation between our team and our valued clients. If you’re experiencing anything less from your current marketing company, or you’re ready to place your marketing into the hands of dedicated, intelligent pros, our team at Presentation Multimedia is ready to work. Let’s talk.

Published in News / Blog
Tuesday, 09 May 2017 16:12

Sleepy Hollow Orthodontics

 Web Design, Web Development, SEO, Social Media, Reputation Management

Published in Recent Work

Plain and simple, SEO is essential for online visibility and marketing. Nearly every person will Google a practice that provides a certain service before ever actually using that practice. Most consumers will look at all the businesses that can be found on the first page of Google, and decide from there. If your business populates on the second, third, fourth page on Google, you are not being seen. You can lose an untold number of customers by not being seen on Google, and your business will surely suffer. A recent study found that out of 20,000 United States small businesses including medical practices that 19% of all leads were generated by SEO and those sites ranking higher on Google. This is a very significant figure. 1 in 5 leads are generated by good SEO so that could also mean you are missing out on many more potential leads by lacking a SEO plan. 

Online marketers are often asked of creating an SEO plan before anything else. SEO is such a primary concern because it can be so influential on building business more customers, and practices more patients. SEO is also considered the driving factor to generate more web traffic.

For more information on creating successful online marketing plans and better SEO tactics, please contact Ortho Marketing Pros. Contact us through our website or call us at (914)788-1555. 

Published in News / Blog

SEO can be tricky to perform on your own, and it can be easy to make mistakes once you are starting out. This, of course is the reason why you should outsource to an agency like Ortho Marketing Pros before you even start and possibly damage your online presence. So, when attempting to improve your performance and placement on search engines, DO NOT attempt to do any of the following; no matter how tempting it may be. 

1. Ignore mobile sites. Your business must absolutely have a mobile website to attract and connect with customers across all platforms. Your SEO is especially important on mobile devices when consumers are searching rather quickly and will pick the highest most desirable result. Visibility is essential for online marketing, so to make your practice visible on all platforms is essential.

2. Duplicate pages, blogs or re-use the same old content. Your website will begin to be marked as SPAM and not look as good with many duplicate, look alike pages circulating out on the web. It may seem unreasonable to keep creating new content to rank higher on search engines, but that is what it takes to have effective SEO strategy. 

3. Simply not know how to perform most SEO functions. For example, individuals often assume that most search terms in Google are quite short and broad. "Orthodontists NY" for example. But this couldn't be farther from the truth. People more often search for terms like "Orthodontists who offer invisalign, White Plains NY". This causes a whole different approach to the blogging and landing pages as part of SEO strategy

For more information to create a stronger online marketing strategy, contact Ortho Marketing Pros. We have a great team of experts who will do all they can to help grow your practice through online marketing. Call us at (914)788-1555.

Published in News / Blog