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One of the most important aspects of marketing is being able to showcase what sets your practice apart from the rest. What will motivate someone to travel 30 minutes to your practice instead of 10 minutes to a more local practice? Although it may not seem like it, your orthodontic technology can distinguish your practice as a cut above the rest. Our team at Ortho Marketing has come up with a couple steps to market your practice apart from the others. Take a look:

Step 1: Acquire the latest technology in orthodontia

Although it may seem like no one except orthodontists will understand the difference between how braces work and how Invisalign Teen works, it absolutely matters. Parents getting treatment for their kids and adults getting their own treatment want to know they are being provided the highest, most efficient quality of orthodontic treatment. You’d be surprised at how much adults, especially parents, are willing to invest to ensure they receive the best. So, invest in the latest orthodontic technology, like:

  • iTero scanners/Invisalign technology
  • varying forms or clear braces and self-ligating braces
  • 3D cone beam imaging
  • Custom Smile Design
  • TruDenta

Parents and adults are willing to invest in high quality treatment. Your practice should invest in providing it for them.

Step 2: Frequently update your content

Now that you have all the latest ortho tech, it’s time to let the world know! Take the time to update all your web content with this great news. That means your website, social media, email marketing campaigns, announcements, etc. should be packed with information about your technology. Some ideas to keep potential patients in the loop include:

  • Creating a page on your website to list and explain your practice’s orthodontic technology
  • Announcing on social media each time your practice acquires a new form of ortho tech
  • Design an email announcement to your patients about the new technology

These are only a few ways to use orthodontic technology to market your practice. Keep testing out new ideas!

Want More Suggestions?

At Ortho Marketing, we love hearing how practices handle their digital marketing. If you use your orthodontic technology to show off your practice, tell us how in the comments, or give us a call! For more orthodontic marketing tips, or to schedule a free consultation, don’t hesitate to contact the pros at Ortho Marketing today!


Our team at Ortho Marketing are the experts in orthodontic marketing. At Ortho Marketing, we serve orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact our team at Ortho Marketing at: 914-788-1555

Published in News / Blog

No two social media platforms are the same. Each outlet is geared to target a specific demographic and audience. But to get the absolute strongest reach for your practice, there are certain types of content, days, and times that should be utilized, each different for every platform. Balancing all of that may seem daunting. That’s why our social media marketing team at Ortho Marketing has come up with a “cheat sheet” for each social media platform you utilize. Take a look at this video with all the tips and tricks, or keep scrolling for the full blog: 

 

Days and Times

Facebook

  • Post 2-5 times per day
  • Early afternoon, around 1:00-4:00 pm or in the evening, from 7:00-10:00 pm
  • If you’ve got a really good post, save it for Thursday or Friday – that’s when the engagement rates are the highest

Instagram

  • Post no more than twice per day (we don’t want to bombard people with photos)
  • Evenings from 7:00-9:00 pm are the best times
  • Weekends can be hit or miss. Since your practice will be reaching out primarily to parents, your content should get traction, but don’t be afraid to experiment with different days and times

Twitter

  • You can be a little more generous with Twitter, tweeting 5-7 times per day
  • Early to mid-afternoons are the best times for Twitter – any times between 12:00 pm and 5:00 pm
  • Orthodontic practices like yours should utilize the weekends and Wednesdays

Pinterest

  • Depending on the amount of good content you curate, you can be very generous on Pinterest with up to 30 posts per day
  • Afternoons and evenings, from around 6:00-10:00 pm are the best times for Pinterest traffic
  • The best day to utilize is Saturday, but if you’re going to pin during the week, keep it to night times

 

Best Practices for Content 

When getting ready to post to any of the above social media, or others for that matter, make sure you keep these tips in mind:

  • Do your best to not appear sales-y. That will just deter potential patients from viewing or clicking your content.
  • People need to know your practice is legit in order to trust you. So, try to post content that demonstrates that, like before-and-afters, staff photos, reviews you’ve received, etc.
  • Be a resource. How-to guides, surveys, informative blogs, and the like, secure your practice as the authority in orthodontia.
  • Use your posts to engage with patients. Offer promotions and contests, and post questions that lend themselves to comments, likes, and replies to boost your engagement.
  • Videos! Videos dominate 77% of web traffic, so use videos to show off your practice, offer tips and tricks, and promote contests.

 

Need Help with Social Media Management?

We know that, now that we’ve provided you with all this crucial information for maintaining an active, branded social media presence for your practice, it can seem a little intimidating. Our recommendation is to start slow, and don’t be afraid to experiment. Collect data, and build upon it. If you need help with social media marketing for your practice, our team at Ortho Marketing media is here to help. Our YouTube Channel is full of great tips for marketing your practice. For even more tips and tricks for social media marketing for orthodontists, or to schedule a consultation with our team, talk to us today.


Our team at Ortho Marketing are the experts in orthodontic marketing. At Ortho Marketing, we serve orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact our team at Ortho Marketing at: 914-788-1555

Published in News / Blog
Monday, 10 March 2014 13:09

Social Media Marketing For Orthodontists

social-media-marketing

The Power of Social Media

Social media has become not only beneficial, but necessary to a successful online Orthodontic marketing campaign. Each day, thousands of prospective patients in your area are using Facebook, Twitter, Instagram, Google Plus and more. Developing a robust social media strategy for your practice will help to spread information about your practice and ultimately convert more patient-to-patient referrals.

Practice Growth and Social Media

Traditionally, most of the successful Orthodontic practices we work with have generated a large percentage of their new patients referrals from existing patients who have spread their name through word-of-mouth. Over time, dozens of our clients have generated a large percent of all new patients from patient-to-patient referrals. Social Media is now the overwhelming source of word-of-mouth referrals. If used correctly, patients will spread your name via their social media accounts in a way they could never do by talking to their friends and family one at a time.

  • You heard how Social Media can help your practice.
  • You heard how Social Media is important to help a practice grow
  • You heard Doctor X has 900 people on Facebook and 500 on Twitter

How Do I Get Started?

You know you need to get going on Social Media for your Orthodontic Practice, but you don’t know how to start or what to do.

With all the hype around social media these days it's hard to know what to believe, or what actions to take. Should you spend hours a week online posting messages and status updates? Or should you ignore it all together? The answer lies somewhere in between.

Ortho Marketing Handles Your Social Media For You

Ortho Marketing Pros offers a powerful Social Media management service for Orthodontist practices that allows you to get maximum benefit with no time required from you. We will setup, manage, and regularly post to your Social Media Accounts such as Facebook , Twitter, Instagram, Blog, Google Plus and more account on your behalf. This is a great way to stay in touch real time with your patients.

Feel Free to Get Involved!

For Orthodontic practices that want to be more involved in their social media management, we will work with you to implement strategies designed to grow your followers, and ultimately grow your practice. It's always great to use photos and other content straight from your office environment, so feel free to be as involved as you want. Your opinion and how you want to brand your practice is entirely up to you, and we'll do all the work to make it happen.

Learn More About Social Media Marketing for Orthodontists

If you are interested in learning more about our Social Media Marketing for Orthodontists or you would like to schedule your complimentary consultation with our dedicated team, don't hesitate to contact Ortho Marketing today at (914)788-1555!

Published in Services