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As experts in the orthodontic marketing industry, we understand that orthodontia can be busy and exhausting. Sometimes you just don't have time to sit down and read a blog post about how to get great reviews for your practice or why your practice should use Facebook Ads. We thought we'd make it a little easier for you to get the information you need to properly market your orthodontic practice without reading at all. Our team at Ortho Marketing has launched a podcast for all your orthodontist marketing needs!

What Will We Talk About?

We'll be including podcast topics in all the services we specialize, including:

  • Web Design
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Reputation Management
  • Retargeting
  • Custom Apps
  • Google Adwords and Pay-Per-Click (PPC) Campaigns

Where Can You Find Our Podcasts?

To see all of our episodes, visit our official Spreaker Podcast Channel, or click on any of the topics below to go directly to any of our most recent podcast episodes:

Our Ortho Marketing podcasts are also available on iTunes - check it out!

You'll get all the info you need to successfully market your orthodontic practice in our podcast episodes. Have us playing in the background at home or listen to us on your daily commute. However you choose to listen, Ortho Marketing will be there to provide all the orthodontist marketing tips you'll need. To find out more about our newest development with podcasts, click here to visit our official podcast channel. For more marketing tips or to schedule an initial consultation, don't hesitate to contact Ortho Marketing today!


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog

Video: How Live Chat Can Help Your Orthodontic Practice

Live chat support holds massive amounts of untapped potential for orthodontic offices. This function is growing in popularity due to high rates of patient satisfaction, ease of use for practices, and so much more. Take a look at this video for President of Ortho Marketing, Dean Steinman, explaining why your practice needs Live Chat:

                   

 

This video is also available via our Podcast Channel for easy listening, or you can take a look out our full blog version!

If you're interested in getting a cutting-edge Live Chat feature for your practice's website, or would like to schedule a free consultation with our team, don't hesitate to contact Ortho Marketing today!


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog

This month's Ortho Marketing Practice of the Month goes to Castilla Orthodontics! Dr. Ana E. Castilla and her team have been working with us since 2015. Due to her dedication to orthodontia paired with our marketing strategies, her practice has seen noticeable growth! We chatted with her to see what methods specifically have helped her practice. Take a look:

 

Q: Since you started using media marketing techniques like social media, SEO, and reputation management, what has been the biggest surprise or “Eureka” moment?

A: I’ve had two major surprises. The first one has been how much people use Facebook as a source of information for making purchasing decisions. The second surprise was the power of great online reviews (especially Google reviews). I’ve had patients who were referred to a different orthodontist by their general dentist, come to my office instead, because of our online reviews.

 

Q: Among the social media platforms you’ve used, which have you had the most success with?

A: We’ve definitely had the most success with Facebook. I think it’s because most moms are on Facebook compared to Instagram, Twitter, etc. Additionally, Facebook is very business friendly. You can do boosted posts to promote your office, advertisements, post links that drive traffic to your website, etc. Finally, Facebook has provided us with an alternate way to communicate with our patients via Facebook Messenger. In the past, we’ve scheduled New Patient exams, answered questions about our services, and walked patients through orthodontic emergencies- all through Facebook Messenger!

 

Q: Which part of Ortho Marketing’s service has been the most helpful to you?

A: There are two things that have been the most helpful. One is that Ortho Marketing has a lot of experience working with orthodontic offices, so they understand our unique marketing needs. Secondly, the accessibility and awesome customer service provided by our account manager has been critical to the success of many of our marketing campaigns and efforts. It’s great to have someone you can reach easily to help make changes or adjustments to our SEO, Social Media, or website. In our office, our OMP account manager is like a member of our team. Everyone knows his name though no one has ever met him!

 

Q: What advice would you give to other orthodontic practices that are just starting out using media marketing?

A: I would say find a professional marketing company to help you create professional looking content on social media, but also designate someone in your office to post photos and videos from your office so that the personality of your office shines through. Put effort into creating videos. They don’t have to be super produced, just videos of fun or touching moments in your office. In my office, I have an iPod Touch in the Clinical area and another one in the Front Desk area so that we are always ready to capture a fun moment. Also, don’t be afraid to do Social Media advertising, especially on Facebook. Last year, Facebook advertising was the number 3 referral source in my office and had the highest ROI.

Castilla Orthodontics is just one of many orthodontic practices that have seen great results from our media marketing services. Want your practice to see the same, powerful benefits that Dr. Castilla has seen? Let us take your practice to a whole new level of success. Don't hesitate to contact our team at Ortho Marketing today to set up a free consultation!


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog

Psssst! This blog content is available on our Podcast Channel for easy listening. Check it out!

Bitmoji has officially embedded itself as a key player in the social media world, especially with Snapchat, and with other platforms as well. Of course, our team at Ortho Marketing understands that with all this new terminology being thrown around, it’s easy to get confused. We’re here to explain what Bitmoji is, why it’s inclusion is great for your practice, and how you can incorporate it into your social media presence.

 

Bit-what?

Bitmoji. It’s an application that was created for users to build and personalize their own individual emoji. You get the app, and then you can create an emoji character that looks just like you; we’re talking facial features, outfits, expressions, the works. Bitmoji then inserts your avatar into the library of emoji options for you to use, helping users express infinite emotions and scenarios all through their realistic, self-mirroring Bitmoji.

bitmoji-avatar-screenshot

 

Why should I use Bitmoji for my practice?

Okay, so what does Bitmoji have to do with your practice? Here are a couple reasons why you should consider incorporating Bitmoji into your social media marketing strategy:

  • Popularity: Bitmoji is attracting a lot of attention. It recently partnered with Snapchat, so now nearly everyone who uses Snapchat has their own Bitmoji. Using Bitmoji will showcase that your practice is trendy and keeps up with the times. This is great for creating that friendly connection with your patients which is crucial for keeping your name out there.
  • Branding: A great deal of marketing strategy revolves around branding. This is the voice and appearance you establish for your practice and for the doctor. Creating and incorporating a Bitmoji for the doctor of your practice puts a fun, energetic face to a name, boosting your brand and connecting with patients.
  • Advertisement: Snapchat is a great way to offer promos and contests to your clients, or at least create fun, easy graphics that you can use across social media platforms. Bitmoji enhances that experience for your followers.

 

How do I use Bitmoji for my practice?

Creating a Bitmoji for the doctor of your practice is easy. Just download the Bitmoji app, follow the steps to create your avatar, and then allow Bitmoji to access your practice’s Snapchat. Follow the instructions in this blog post to see how to incorporate your Bitmoji into your Snapchat.

Connect with patients

Now onto the best ways to use Bitmoji for your practice. Taking before-and-after photos with your patients’ brand new smiles is great for potential patients to see, and the doctor’s Bitmoji is a perfect way to help the orthodontist of your practice interact with these patients. Take a look at how Watson Orthodontics uses Bitmoji to connect with their patients:

Watson-patient-snapchat-screenshot

Promos & contests

Snapchat is a quick and easy way to get the word out about special promotions or contests that your practice is offering, and Bitmoji makes it all the more fun and interactive. For example, you could offer a contest that involves winning a gift card, and to launch the content you could create a Snapchat image with your orthodontist’s Bitmoji in it, encouraging patients to participate. The Bitmoji reminds patients how fun and friendly your practice is, enhancing their emotional connection with your practice, and helping persuade them to engage with your practice.

Share across platforms

Once you’ve created a Snapchat with your Bitmoji, don’t let the magic stop there. Make sure you save it, and share it across other social media platforms your practice uses. Facebook, Instagram, Twitter, etc. – patients love to see your practice being active on social media, and incorporating your doctor’s Bitmoji in these posts informs patients and potential patients that you have a fun, friendly, trendy office!

 

Get started!

Don’t wait to hop on the Bitmoji bandwagon. Get started creating a Bitmoji for your practice today, and demonstrate to your patients and potential patients how fun and inviting your office environment is. For more social media marketing tips for your practice, or to schedule a consultation with our marketing team, contact Ortho Marketing today!


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog
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