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Since the rise in use of social media is practically undeniable, marketing your practice on Facebook is key to increasing awareness of your business and services. Creating a Facebook ad allows you to advertise to certain users based on their activity on and off Facebook, demographic information, device use information, location, and advertising and marketing partner-supplied information. Meaning users that are likely to be interested in your services are more likely to see your ad and act upon it.

Though there are many good reasons to advertise on the Facebook platform, perhaps Facebook Ads newest feature is the best reason of all. A recent update to Facebook created a tab on everyone’s Facebook menu called “Recent Ad Activity.” It allows users to see any ads they clicked, liked, commented and shared in the last three months. This feature also allows users to save ads, making it that much easier for your product to be accessed by the user at any given time. To view this option, simply click the menu on Facebook then “Recent Ad Activity” and a list will be shown of ads that you have interacted with.

What This Means for You

Facebook has always tracked ad activity but now, we are able to look at ad “revisits.” Someone that has looked at your ad two to three times is likely a stronger prospect. (Source)

Before, if the user wanted to go back and find an ad they saw on Facebook; the chances of finding it again were slim. They would then have to turn to Google to search for the services you provide- paired with even more results that likely aren’t yours. Not to mention, it attributes your web traffic to Google and not to Facebook. Why is this bad? Because if the data shows you are receiving the most business from Google when you are actually being found on Facebook, you could be spending dollars advertising on the wrong platform!

This may seem a bit overwhelming, but with Ortho Marketing as your partner, we'll help make sure you do it right every time! Our team at Ortho Marketing are the experts in Facebook marketing. Ortho Marketing, we serve orthodontists country-wide! If you have any questions pertaining to website design, mobile web design, social media marketing, SEO, reputation management, Google Adwords and PPC campaigns, or would like to get started marketing your business, contact our team at Ortho Marketing at: 914-788-1555
Published in News / Blog

(Peekskill, NY) September 20, 2017 – Ortho Marketing prides itself on bringing the most innovative digital marketing solutions to its clients.  Marketing has changed a lot over the last 10 years, and the team at Ortho Marketing is focused on the latest trends and helping its clients to employ them in their day to day marketing strategies.

In addition to managing marketing plans for clients, Ortho Marketing is happy to share some of the marketing strategies at the core of today’s digital landscape.  “Everything digital moves so fast.  When you’re trying to do all the things associated with running a business, it can be hard to keep up.  That is why we’ve begun sharing various marketing tips, tricks and best practices online” said Steve Vittoria, Account Manager and Internal Marketing Strategist at Ortho Marketing. 

If you need marketing advice on the fly, you can listen to the new Ortho Marketing Live podcast on any device.  Ortho Marketing Live features the team at Ortho Marketing talking about marketing tactics, strategies and successes that can be used by any company in their day to day marketing.  Ortho Marketing Live is available on iTunes, Google Play and online at http://orthomarketing.com/podcast.html 

For those that like to read up on various topics, the Ortho Marketing blog is the perfect source for all things marketing.  “The blog is a great way to view different business and marketing headlines, with the ability to go in depth on the ones that matter to the reader”, Vittoria said.  Check out the Ortho Marketing blog at http://orthomarketing.com/news-blog.html

 

About Ortho Marketing:

Ortho Marketing, located in Peekskill, NY, offers a full suite of Marketing Services which allows a wide spectrum of practices throughout the USA and Canada to work with one company for all their marketing needs. We cover all the bases, which include, but are certainly not limited to Marketing Services such as Website Design, Website Maintenance, Mobile Platforms, Apps, Search Engine Optimization (SEO – being at the top of the search engine results), Social Media Marketing, Reviews and Reputation Management, Email Marketing, and PPC Campaigns. For more information, contact Ortho Marketing. by visiting orthomarketing.com or give us a call at: 914-788-1555

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Published in Media
Thursday, 07 September 2017 18:33

Why Should Your Site be Mobile Friendly?

 

Its no surprise that now, more than ever, it is so important to have a modern and mobile friendly site design. You may even be reading this blog from your phone right now! If you want your site to appear high in such results, having a mobile-friendly site one of the simplest things you can do to make that happen. Not only does Google prioritize a mobile-friendly site in searches conducted from a mobile device, but the term and functionality of being “mobile-friendly” goes hand-in-hand with the term "user-friendly". The user experience on mobile sites is vital to your business’ success. If you are looking to take your business to the next level, Ortho Marketing is here to help you do just that.

Did you know?

Close to 85% of consumers are using mobile devices according to a 2017 comScore report. According to Google, a website should offer the same user experience regardless of the device used by the viewer. Features that make a website not mobile friendly use software like Flash, feature font that is too small or too large and are difficult to navigate. Your company may provide the exact service, the consumer is looking for but if it is not easy to navigate, the user will bounce and opt for a more mobile and user friendly website instead.

“For a young business to thrive, they must leverage technology – sometimes using technology to lessen the need for technology,” according to an article on The Next Web.

Mobile Voice Search

Mobile voice recognition search gives users the ability to search Google by speaking their request in a conversational manner. For those that are not keen to the keyboards on mobile devices, you may be one of them or know a few, use this feature and are just another benefit of going mobile friendly and appearing on search engines. Google hosts the largest informational dataset in the world, and providing the correct answer to any question is integral to their success as a search engine. (Source) At Ortho Marketing, we strive to maintain open channels of communication and cooperation between our team and our valued clients. If you’re experiencing anything less from your current marketing company, or you’re ready to place your marketing into the hands of dedicated, intelligent pros, our team at Presentation Multimedia is ready to work. Let’s talk.

Published in News / Blog

(Yorba Linda, CA) August 24th, 2017- Ortho Marketing is excited to announce the launch of another brand new website, www.potterorthodontics.com.  Potter Orthodontics has 2 office locations, in Yorba Linda CA. and Fullerton, CA. 

The new www.potterorthodontics.com is a sleek, functional website with mobile responsiveness for optimal viewing on any device.  It was designed in conjunction with Dr. Potter and the creative team at Ortho Marketing to improve online visibility for Potter Orthodontics, and to deliver new patients to the practice.  In addition, the website contains access to information on the varying types of treatments and services offered by the Potter Orthodontics team, as well as the ability to request an appointment online.

Dr. Potter earned his degree in General Dentistry at the University of Maryland at Baltimore. He graduated Magna Cum Laude and was also inducted into the honorary dental society, OKU. Upon completing dental school he began his orthodontic training and was accepted into the Orthodontic Program at Saint Louis University. While there he completed a three year Orthodontic Residency and also earned a Masters Degree in Orthodontics.

Dr. Potter’s professional affiliations include the OKU Dental Honor Society. the American Association of Orthodontists, the Pacific Coast Society of Orthodontists, the California Association of Orthodontists. the American Dental Association, the California Dental Association. and the Orange County Dental Society. Dr. Potter is also very involved in the community including local youth sports programs and the local schools, and strives to make it a wonderful place for all to live and work.

Ortho Marketing is extremely excited to partner with Dr. Potter and his team to help them continue to grow their thriving practice.   

 

About Ortho Marketing:

Ortho Marketing, located in Peekskill, NY, offers a full suite of Marketing Services which allows a wide spectrum of practices throughout the USA and Canada to work with one company for all their marketing needs. We cover all the bases, which include, but are certainly not limited to Marketing Services such as Website Design, Website Maintenance, Mobile Platforms, Apps, Search Engine Optimization (SEO – being at the top of the search engine results), Social Media Marketing, Reviews and Reputation Management, Email Marketing, and PPC Campaigns. For more information, contact Ortho Marketing. by visiting orthomarketing.com or give us a call at: 914-788-1555

 

Published in Media
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