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How to prevent your Instagram page from getting shut down- Tips for understanding their most important policies

Using Instagram is a great way to publicize your practice and gain new patients. However, like Facebook, Instagram’s terms and conditions can greatly impact your account and the photos you post.  Don’t let this scare you from posting, just be aware of the most common issues below, and never be blindsided by Instagram.

If you’re posting to Instagram you’re giving them permissions to use your photos, royalty free

            As of January 2013, accepting Instagram’s terms you “grant to Instagram a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service” (source). This means Instagram has rights to all of your photos and do not have to pay royalties for their future use, even if they make money off of you or your patients photos. Be aware that they even have the right to transfer their license to another company without having to pay your either. This means they could sell your photo of your office to any magazine and neither party would have to pay you. Thankfully Instagram isn’t known for selling user content as it would hurt their overall perception, but as it states in the terms, they could. Be aware, as with any photo posted on the internet, you’re not going to have total control over what happens to your photo.

If you’re hosting a contest you must provide the complete rules and terms for each contest

            Sponsoring a contest is a great way to create awareness for your practice, we just want to be sure you can do that in the right way. The worst-case scenario is that your entire page could be locked temporarily until the post is edited or taken down. Again, there is an easy way to prevent this from happening. Your contest description must include an “Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram.” And “A complete release of Instagram by each entrant or participant” (Source). Your post must also list the rules of your contest. You can either list them in the description along with the release or you can put a link to the complete rules in your Bio (links won’t work in the description) and direct your followers to the link. Having a contest is a great idea to create awareness of your practice and chatter online. Ensure your contest runs smoothly by following all of Instagram’s rules and conditions

Keeping up with Copyright Rules will save your account

            We know that sharing and reposting photos on Instagram is the whole point of the platform, but did you know that you could be committing copyright infringement if you don’t repost or share properly? Users who take their own photos or own rights to the photo have automatic copyright protection from Instagram. This includes the event of the use of an image without consent (including reposts) which will be considered infringement. What this means for your practice is that you must ask your patients to use their photo before you can repost it, even though the photo may highlight your work.  On the bright side, most Instagram users, including your patients, will let you repost their photo for free if you tag them in the post and give them credit. If you do come across a patient that isn’t ok with the use of their photo it is better to be safe and take down the post than risk a complaint. If multiple cases of infringement claims or complaints are made against your practice account, Instagram has the right to disable your account. Also remember that you gave Instagram full use of your photos, not all of their users. Protect your own photos with this policy if another account uses your content.

            Don’t let all of these rules discourage you from posting pictures of your practice and your amazing patients. Just be conscientious of what you’re posting and know your rights. Staying up to date with Instagram’s terms and conditions will insure your content stays posted and your account never gets disabled. Have your marketing company do a full sweep of your Instagram account for any potential infringement. Another set of professional eyes will save you time and headaches in the future.

Published in News / Blog

(Tarzana, CA) July 31, 2017 –  The team at Ortho Marketing are excited to debut a new website for Akavan Orthodontics. We are proud to continue our partnership and give Dr. Nooshi Akavan a sleek, functional new website that will give her patients the best user experience online.

For the last four years Ortho Marketing has been diligently working with Dr. Akavan to grow her online presence. “I signed up with Ortho marketing four years ago and have never looked back.” says Dr. Akavan, “I am very happy with the website they designed and they also provide great SEO service which has taken me to the top of the page in my area! I highly recommend them!” Akavan Orthodontics has been receiving reliable service from our team in the form of custom social media marketing campaigns, Reputation Management, Search Engine Optimization (SEO) and other digital marketing solutions.

Dr. Akavan graduated with her undergraduate Degree and her DDS degree from the University of Washington. She then graduated with her MS in Craniofacial Biology and Certificate in Orthodontics from the University of Southern California, where she later established her practice. After more than 23 years of quality orthodontic service, Akavan Orthodontics has been recognized as the top orthodontic provider in their area. Dr. Akavan was recognized by the American Board of Orthodontics in 2010 for her diligent work in the orthodontic field. Dr. Akavan and her staff are constantly taking courses on the latest technology and techniques to give her patients the best experience and treatment. The Akavan Orthodontic team loves giving confidence and a perfect smile to all of their patients in the San Fernando Valley.

Ortho Marketing is extremely excited to continue our partnership with Akavan Orthodontics and help them to grow their already thriving practice.

 

About Ortho Marketing:

Ortho Marketing, located in Peekskill, NY, offers a full suite of Marketing Services which allows a wide spectrum of practices throughout the USA and Canada to work with one company for all their marketing needs. We cover all the bases, which include, but are certainly not limited to Marketing Services such as Website Design, Website Maintenance, Mobile Platforms, Apps, Search Engine Optimization (SEO – being at the top of the search engine results), Social Media Marketing, Reviews and Reputation Management, Email Marketing, and PPC Campaigns. For more information, contact Ortho Marketing. by visiting orthomarketing.com or give us a call at: 914-788-1555

Published in Media

(Peekskill, NY) July 11, 2017 – Ortho Marketing is proud to be a sponsor of the 2017 MKS Forum.  This year's meeting will take place October 27th and 28th at the Hilton Anatole Hotel in Dallas, TX.  

The MKS Forum 2017 will be attended by over 700 doctors, making it the second largest annual meeting behind the AAO Annual Session. At The MKS Forum, doctors get CE, reunions, clubs, alumni and study group meetings, staff education and fun, all for a fraction of the cost, a fraction of the time and no membership dues.  

Speakers are selected for their ability to share the Mindset, Knowledge & Skill necessary to grow and manage a highly successful practice. Sharing real life, detailed techniques to improve and grow your practice in a discussion format.

Doctors will learn tips on achieving great clinical results as well as discussing the various business models and how they can be harnessed to thrive in the ever-changing dental landscape.

 Some of the educational seminars at this year's meeting will include:

 You are NOT at Capacity! with Jeff Kozlowski

Obsess Over Your Customers, Not Your Competition with Courtney Dunn

No Sugarcoating Allowed! The Truth About the Specialty & Orthodontic Trends with Chris Bentson

Aligning Business Decisions with Long Term Objectives with Kervin Mack

The Real Deal: A No-Nonsense Approach to Marketing with Angela Weber

Be sure to look for Ortho Marketing president Dean Steinman in our booth in the exhibit hall, and learn how you can gain a marketing edge over your competitors.  

About Ortho Marketing:

Ortho Marketing, located in Peekskill, NY, offers a full suite of Marketing Services which allows a wide spectrum of practices throughout the USA and Canada to work with one company for all their marketing needs. We cover all the bases, which include, but are certainly not limited to Marketing Services such as Website Design, Website Maintenance, Mobile Platforms, Apps, Search Engine Optimization (SEO – being at the top of the search engine results), Social Media Marketing, Reviews and Reputation Management, Email Marketing, and PPC Campaigns. For more information, contact Ortho Marketing. by visiting orthomarketing.com or give us a call at: 914-788-1555

Published in Media

Unfortunately, all orthodontic practices get negative reviews – we’ve all been there. Whether it’s as a result of a misunderstanding or you made a mistake (we know it happens), it never feels good. But a negative review can result in a number of helpful opportunities for your practice if you handle it properly. Our reputation management team at Ortho Marketing has some tips to help you turn that patient’s frown upside down. Take a look:

Keep it professional

We know it’s frustrating to receive a negative review, but trust us when we say: YOU HAVE TO KEEP YOUR COOL. One slightly negative review can blow up very quickly if your practice responds in an unprofessional manner. Breathe, and take a moment to absorb what motivated this patient to leave a negative review. If they were rude in their review, that’s okay – more opportunity for you to change their mind. If you’re snide back to them, it will only hurt your practice in the long run. Be professional, and set the tone for the responsibility you take on behalf of your practice.

Respond in a timely fashion

We should clarify one of our many mottos at Ortho Marketing:

Never let a review go unanswered.

You have to respond. Not responding at all shows a clear disinterest in bettering your practice and a lack of value for your practice’s opinions.

So, now that it’s clear that not responding isn’t really in your practice’s best interest, we can clarify what we mean by “a timely fashion”. After you’ve taken a deep breath and planned out your appropriate response, you should reply as soon as possible. The quicker and more thought out your response, the clearer it’ll be to this reviewer (and potential patients reading your reviews) that their opinions matter.

Show you care

We’ve sort of hinted at this here and there, but this is arguably the most important takeaway of this blog. Regardless of whether you feel you deserved this negative review, it’s essential that you demonstrate your appreciation of patient feedback. When crafting your response, keep a couple things in mind that will help get this point across:

  • Always apologize. Even if you don’t really think it’s necessary, an apology is a requirement.
  • If the review is due to a misunderstanding on the part of the patient, explain it. DO NOT just say they’re wrong.
  • If it’s at the fault of you, a staff member, or the practice as a whole, sincerely emphasize that you are doing what you can to remedy the issue. Explain, in as much or little detail as you deem necessary, the specific actions being taken to fix it.
  • Compensation is never a bad idea, but don’t do it right there in the response. If you feel the patient is entitled to a discount or reimbursement of some kind, refer them to email you for the details.

Talk to the Pros

As far as reputation management is concerned, handling negative reviews is one of the toughest concepts and one of the most important to master. If you are in need of a reputation management for orthodontists team that can handle even your toughest reviews with grace, or just want some more tips on reputation management for your practice, Presentation Multimedia is always here to help. For more information, or to schedule a consultation with our reputation management team, contact our pros at Ortho Marketing today!


Our team at Ortho Marketing are the experts in reputation management for orthodontists. At Ortho Marketing, we serve orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact our team at Ortho Marketing at: 914-788-1555 

Published in News / Blog
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