Blog
Thursday, 07 September 2017 18:33

Why Should Your Site be Mobile Friendly?

 

Its no surprise that now, more than ever, it is so important to have a modern and mobile friendly site design. You may even be reading this blog from your phone right now! If you want your site to appear high in such results, having a mobile-friendly site one of the simplest things you can do to make that happen. Not only does Google prioritize a mobile-friendly site in searches conducted from a mobile device, but the term and functionality of being “mobile-friendly” goes hand-in-hand with the term "user-friendly". The user experience on mobile sites is vital to your business’ success. If you are looking to take your business to the next level, Ortho Marketing is here to help you do just that.

Did you know?

Close to 85% of consumers are using mobile devices according to a 2017 comScore report. According to Google, a website should offer the same user experience regardless of the device used by the viewer. Features that make a website not mobile friendly use software like Flash, feature font that is too small or too large and are difficult to navigate. Your company may provide the exact service, the consumer is looking for but if it is not easy to navigate, the user will bounce and opt for a more mobile and user friendly website instead.

“For a young business to thrive, they must leverage technology – sometimes using technology to lessen the need for technology,” according to an article on The Next Web.

Mobile Voice Search

Mobile voice recognition search gives users the ability to search Google by speaking their request in a conversational manner. For those that are not keen to the keyboards on mobile devices, you may be one of them or know a few, use this feature and are just another benefit of going mobile friendly and appearing on search engines. Google hosts the largest informational dataset in the world, and providing the correct answer to any question is integral to their success as a search engine. (Source) At Ortho Marketing, we strive to maintain open channels of communication and cooperation between our team and our valued clients. If you’re experiencing anything less from your current marketing company, or you’re ready to place your marketing into the hands of dedicated, intelligent pros, our team at Presentation Multimedia is ready to work. Let’s talk.

Published in News / Blog

Mobile marketing is far more important than many business owners believe. Simply put, to have the greatest marketing success you want to connect with your customers on the devices they use the most often- their mobile phones and tablets. Your orthodontic practice would certainly benefit from effective mobile marketing that would enable your practice to connect with people on several platforms. 

Since mobile devices are checked more frequently, they are also more effective means of getting quick messages across. For example, mobile marketing is especially useful for reminding patients of appointments and new procedures. 

Mobile marketing and mobile websites are essential in making your practice more visible and accessible. If your practice does not have a mobile website, it will be very hard to access your website from a mobile device. A potential customer could very easily use a competitor instead of your practice because of the inaccessibility of your site. 

To get your mobile marketing efforts started today, please contact Ortho Marketing Pros at (914)788-1555 to get started.

Published in News / Blog