Pretty much any article that you read about how to create engaging content for your social media or website, will include at least one segment about the importance of using video for the marketing of your orthodontic practice. That being said, the use of video testimonials is an incredibly effective way to convince someone that's on the fence about calling your practice for a complimentary consultation. The chances are, they've already read your reviews on Google, Facebook, Yelp, Healthgrades, and wherever else they've been posted, and now they just need that one last bit of information to put them over the tipping point towards making the call. If they go to your website and just see a bunch of words, they may not be convinced. However, just a few compelling videos will likely do the trick!
After reading article after article about the importance of patient video testimonials, you've now made a conscious decision to start asking your patients to shoot a video with you. Many might refuse due to the fear of embarrassment and being in front of the camera. However, you keep asking because you know how important these videos are to the success of your practice... After many tries, you've FINALLY found a happy and willing patient to get in front of the camera for you and shoot a video testimonial! How do you maximize this INCREDIBLE opportunity to help make your practice shine? How do you lead them in the right direction and help keep the limited attention span of your audience engaged for the whole testimonial?
Here are 5 Questions to Ask Your Patients to Help Create Effective Video Testimonials:
- What was the reason that you chose us?
- Was it because of something specific we offer?
- Personable staff?
- Tell me what your experience has been like with your treatment with us
- Experience with team members and doctors?
- Office/environment experience
- Orthodontic treatment
- Can you think of a word or phrase that best describes your experience with us? Why that particular word or phrase?
- How has your treatment with us changed your life in a positive way?
- More confidence?
- More comfortable?
- Why would you recommend us to someone else? (This is the key part of the testimonial.)
There are two basic styles of testimonial that you can use:
- Q&A between the staff and patient while the camera is rolling. This can either involve a team member or doctor. whichever makes most sense for this particular patient.
- Ask the questions ahead of time and see where the patient goes while the camera is rolling
We recommend trying both techniques with your patients, and see how that goes. If the patient is having trouble collecting their thoughts, then option 1 is best. If the patient is well spoken and concise, then option 2 will work well. Just remember that you have between 8-10 seconds to engage your audience and draw them in. Try to keep the total length of your video to 30 seconds or less, shoot it with a steady hand, and be mindful of the background.
Got your film, but don't know how to edit it all to be concise and communicate a positive message that advocates for your practice? Not to worry, our team at Ortho Marketing can either walk you through the process of video editing, or we can take care of it all in house! Either way, you can count on us to give you the tips you need and the service you deserve to ensure your testimonial videos speak volumes for your orthodontic practice.
We hope this helps - now get that camera rolling!
The team at Ortho Marketing has the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to video testimonials, website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555
Social media has generated explosive results in marketing just about every facet of business and everyday activity. The NFL now encourages viewers to tweet about the game, and news networks ask viewers to comment on their stories online. Your orthodontic practice can be equally as involved in social media marketing as other industries, so long as you employ the proper techniques, and our team at Ortho Marketing has some helpful tips about social media marketing for your practice.
There are three major steps to building a strong social media presence:
Select the right platforms
For something a specific as an orthodontic practice, there are certain social media platforms that will work wonders, and others that might not be worth your time at first. The social media platforms that work best for orthodontic practices trying to build a presence include:
These platforms can really boost your reach to people looking for orthodontic practices just like yours.
Involve your team
The more people you have on board and helping build an active social media presence, the better. Getting your team involved is a great way to help stretch your practice's reach. Do you have a special morning huddle ritual? Or did your team do some fun activity for a morale boost? Post it! Let potential patients know that you have a professional but personal environment in your office, by showing them what your practice is all about. Also, encourage your staff to share your practice's posts on their personal accounts. This will increase your practice's reach across social media platforms.
Get your patients passionate about your practice
Getting your patients involved with your social media posts can be a perfect way to show the strong relationships that you build with your patients. But you have to provide motivation; for example, things like "Snap and share a photo and tag our practice to enter to win a cool prize!" work wonders to promote patient morale and expand the reach of your practice on social media.
It's reached the point where ignoring the influence of social media actually can hurt your practice, so jumping on the social media bandwagon is crucial. We hope these tips help, and if you have any questions, don't hesitate to contact Ortho Marketing today at: 914-788-1555
The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555
Website design is your online equivalent to your office. You want it looking good. You want people to see it and be more interested and comfortable in becoming a patient at your practice. While it is often best to consult with experts like Ortho Marketing Pros before taking a dive into website design on your own, here are 5 simple tips so you can put out the best website design you possibly can.
-Have a visually appealing logo for your business and have it adequately presented on your website. A logo will help to brand your business and create more identity for your online business to grow. A logo will also create an image for consumers to associate with your practice.
-Get rid of any clutter or ads that harm the user experience. While it may be tempting to place lots of ads on your website it will definitely take away from a users focus on YOUR content. You do not want your ads to be competing against you for users attention.
-Use plenty of images and inviting color combinations to engage users on your website. Again, your website should be like a great storefront to a brick and mortar business. You want people to feel invited to visit your store.
For more information please contact the experts at Ortho Marketing Pros by calling us at (914)788-1555.
Yes, social media and website marketing are growing, but email marketing remains a very productive way to market your practice directly to current and potential patients. The vast majority of people check their emails fairly frequently on both mobile and stationary devices. Regardless of what service you use to send your marketing emails, you can make use of this outstanding marketing opportunity by following a few simple rules.
4 Ways To Ensure Current and Potential Patients Open Your Emails
- Include a direct, enticing subject line to the emails.
- The subject line should be easy to read and understand, and always encourage recipients to read further.
- Personalize when you can.
- People don't like to feel like their just a number in a pile of emails you sent out. Personalize individual messages when possible to show current and future patients you're invested in them.
- Send emails on a consistent basis at reasonable times.
- 9AM or 4-5PM are great time to send emails because individuals will generally have some level of down time at these hours. Generally, Mondays and Tuesdays are the days when email inboxes are flooded with content, and you don't want yours to get looked over in the mass of emails. So try sending yours on other weekdays or even a Saturday. It doesn't hurt to experiment to see what works for your individual patients.
- Every email must have incentive and motivation.
- Send your reader something they are looking for or would like to hear about. Try to provide promotions, like a percent off or a free e-book.
Our team at Ortho Marketing is confident about these tips to increase the amount of emails being opened by your current and potential patients. If you have any questions about email marketing, don't hesitate to contact Ortho Marketing at: (914)788-1555.
The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to email marketing, website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555