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Thursday, 13 April 2017 00:00

Social Media Marketing for Orthodontists

social-media-management-ad

If you are an orthodontist or work for an orthodontic practice, you’re probably thinking, “How can social media possibly benefit someone in my industry?” You’d be surprised at how active your potential patients are on social media, and how much an engaging social media presence can boost your practice and your reach. Our team at Ortho Marketing in Westchester, NY can explain why social media marketing is great for your practice and how we can help you use it.

 

How Can Social Media Help My Practice?

Social media has climbed to the top of internet usage in the last several years. Millions or users log on to multitudes of social media platforms every day; that’s a huge pool to ignore! Taking advantage of the opportunity of social media engagement can improve your practice in a number of ways, including: 

  • Creating an Emotional Connection: prospective patients want to see personable practices, not practices that are generic and faceless. Social media provides an ongoing open line of communication between your practice and those patients
  • Showcasing Your Environment: give potentials the opportunity to see that they and their children will be in a comfortable environment by showing off your staff and promotions that you offer
  • Advertising: social media advertising, like Facebook ads, can be extremely beneficial because you can directly target specific demographics you are looking to bring into your practice 

 

How Do I Get Started?

If you’re an orthodontist interested in developing an active, engaging social media presence for your practice, don’t hesitate. Set up a free consultation with our team at Ortho Marketing. Our managers will perform an in-depth analysis of your orthodontic practice and design a social media campaign specific to your needs and budget. Our social media team will create compelling posts that will get your patients and potential patients excited about orthodontic treatment with your practice.

Don’t wait any longer. Start using the power of social media marketing for orthodontists, and contact our team at Ortho Marketing today!


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in Landing Pages

This month's Ortho Marketing Practice of the Month goes to Castilla Orthodontics! Dr. Ana E. Castilla and her team have been working with us since 2015. Due to her dedication to orthodontia paired with our marketing strategies, her practice has seen noticeable growth! We chatted with her to see what methods specifically have helped her practice. Take a look:

 

Q: Since you started using media marketing techniques like social media, SEO, and reputation management, what has been the biggest surprise or “Eureka” moment?

A: I’ve had two major surprises. The first one has been how much people use Facebook as a source of information for making purchasing decisions. The second surprise was the power of great online reviews (especially Google reviews). I’ve had patients who were referred to a different orthodontist by their general dentist, come to my office instead, because of our online reviews.

 

Q: Among the social media platforms you’ve used, which have you had the most success with?

A: We’ve definitely had the most success with Facebook. I think it’s because most moms are on Facebook compared to Instagram, Twitter, etc. Additionally, Facebook is very business friendly. You can do boosted posts to promote your office, advertisements, post links that drive traffic to your website, etc. Finally, Facebook has provided us with an alternate way to communicate with our patients via Facebook Messenger. In the past, we’ve scheduled New Patient exams, answered questions about our services, and walked patients through orthodontic emergencies- all through Facebook Messenger!

 

Q: Which part of Ortho Marketing’s service has been the most helpful to you?

A: There are two things that have been the most helpful. One is that Ortho Marketing has a lot of experience working with orthodontic offices, so they understand our unique marketing needs. Secondly, the accessibility and awesome customer service provided by our account manager has been critical to the success of many of our marketing campaigns and efforts. It’s great to have someone you can reach easily to help make changes or adjustments to our SEO, Social Media, or website. In our office, our OMP account manager is like a member of our team. Everyone knows his name though no one has ever met him!

 

Q: What advice would you give to other orthodontic practices that are just starting out using media marketing?

A: I would say find a professional marketing company to help you create professional looking content on social media, but also designate someone in your office to post photos and videos from your office so that the personality of your office shines through. Put effort into creating videos. They don’t have to be super produced, just videos of fun or touching moments in your office. In my office, I have an iPod Touch in the Clinical area and another one in the Front Desk area so that we are always ready to capture a fun moment. Also, don’t be afraid to do Social Media advertising, especially on Facebook. Last year, Facebook advertising was the number 3 referral source in my office and had the highest ROI.

Castilla Orthodontics is just one of many orthodontic practices that have seen great results from our media marketing services. Want your practice to see the same, powerful benefits that Dr. Castilla has seen? Let us take your practice to a whole new level of success. Don't hesitate to contact our team at Ortho Marketing today to set up a free consultation!


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog

Psssst! This blog content is available on our Podcast Channel for easy listening. Check it out!

Bitmoji has officially embedded itself as a key player in the social media world, especially with Snapchat, and with other platforms as well. Of course, our team at Ortho Marketing understands that with all this new terminology being thrown around, it’s easy to get confused. We’re here to explain what Bitmoji is, why it’s inclusion is great for your practice, and how you can incorporate it into your social media presence.

 

Bit-what?

Bitmoji. It’s an application that was created for users to build and personalize their own individual emoji. You get the app, and then you can create an emoji character that looks just like you; we’re talking facial features, outfits, expressions, the works. Bitmoji then inserts your avatar into the library of emoji options for you to use, helping users express infinite emotions and scenarios all through their realistic, self-mirroring Bitmoji.

bitmoji-avatar-screenshot

 

Why should I use Bitmoji for my practice?

Okay, so what does Bitmoji have to do with your practice? Here are a couple reasons why you should consider incorporating Bitmoji into your social media marketing strategy:

  • Popularity: Bitmoji is attracting a lot of attention. It recently partnered with Snapchat, so now nearly everyone who uses Snapchat has their own Bitmoji. Using Bitmoji will showcase that your practice is trendy and keeps up with the times. This is great for creating that friendly connection with your patients which is crucial for keeping your name out there.
  • Branding: A great deal of marketing strategy revolves around branding. This is the voice and appearance you establish for your practice and for the doctor. Creating and incorporating a Bitmoji for the doctor of your practice puts a fun, energetic face to a name, boosting your brand and connecting with patients.
  • Advertisement: Snapchat is a great way to offer promos and contests to your clients, or at least create fun, easy graphics that you can use across social media platforms. Bitmoji enhances that experience for your followers.

 

How do I use Bitmoji for my practice?

Creating a Bitmoji for the doctor of your practice is easy. Just download the Bitmoji app, follow the steps to create your avatar, and then allow Bitmoji to access your practice’s Snapchat. Follow the instructions in this blog post to see how to incorporate your Bitmoji into your Snapchat.

Connect with patients

Now onto the best ways to use Bitmoji for your practice. Taking before-and-after photos with your patients’ brand new smiles is great for potential patients to see, and the doctor’s Bitmoji is a perfect way to help the orthodontist of your practice interact with these patients. Take a look at how Watson Orthodontics uses Bitmoji to connect with their patients:

Watson-patient-snapchat-screenshot

Promos & contests

Snapchat is a quick and easy way to get the word out about special promotions or contests that your practice is offering, and Bitmoji makes it all the more fun and interactive. For example, you could offer a contest that involves winning a gift card, and to launch the content you could create a Snapchat image with your orthodontist’s Bitmoji in it, encouraging patients to participate. The Bitmoji reminds patients how fun and friendly your practice is, enhancing their emotional connection with your practice, and helping persuade them to engage with your practice.

Share across platforms

Once you’ve created a Snapchat with your Bitmoji, don’t let the magic stop there. Make sure you save it, and share it across other social media platforms your practice uses. Facebook, Instagram, Twitter, etc. – patients love to see your practice being active on social media, and incorporating your doctor’s Bitmoji in these posts informs patients and potential patients that you have a fun, friendly, trendy office!

 

Get started!

Don’t wait to hop on the Bitmoji bandwagon. Get started creating a Bitmoji for your practice today, and demonstrate to your patients and potential patients how fun and inviting your office environment is. For more social media marketing tips for your practice, or to schedule a consultation with our marketing team, contact Ortho Marketing today!


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog

Social media has generated explosive results in marketing just about every facet of business and everyday activity. The NFL now encourages viewers to tweet about the game, and news networks ask viewers to comment on their stories online. Your orthodontic practice can be equally as involved in social media marketing as other industries, so long as you employ the proper techniques, and our team at Ortho Marketing has some helpful tips about social media marketing for your practice.

There are three major steps to building a strong social media presence:

Select the right platforms

For something a specific as an orthodontic practice, there are certain social media platforms that will work wonders, and others that might not be worth your time at first. The social media platforms that work best for orthodontic practices trying to build a presence include:

  • Facebook
  • Google+
  • Instagram

These platforms can really boost your reach to people looking for orthodontic practices just like yours. 

Involve your team

The more people you have on board and helping build an active social media presence, the better. Getting your team involved is a great way to help stretch your practice's reach. Do you have a special morning huddle ritual? Or did your team do some fun activity for a morale boost? Post it! Let potential patients know that you have a professional but personal environment in your office, by showing them what your practice is all about. Also, encourage your staff to share your practice's posts on their personal accounts. This will increase your practice's reach across social media platforms.

Get your patients passionate about your practice

Getting your patients involved with your social media posts can be a perfect way to show the strong relationships that you build with your patients. But you have to provide motivation; for example, things like "Snap and share a photo and tag our practice to enter to win a cool prize!" work wonders to promote patient morale and expand the reach of your practice on social media.

It's reached the point where ignoring the influence of social media actually can hurt your practice, so jumping on the social media bandwagon is crucial. We hope these tips help, and if you have any questions, don't hesitate to contact Ortho Marketing today at: 914-788-1555


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog
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