With all the fancy features the social media has to offer, we sometimes become too focused exclusively on the “media” side of media marketing. What you post online should reflect what takes place inside the walls of your practice: face-to-face interactions that build lasting relationships with patients and staff members.
We understand that many people are concerned with all of the obsession with getting your practice recognized on social media. They might say things like, “Everyone just stares at their phone now!” or “People are forgetting how to just have a conversation!” And we do get it.
They’re afraid that our fascination with Likes, shares and retweets is preventing people from forming authentic connections with other people. Which, to a certain degree, might hold some truth. But social media’s not going anywhere — and we believe that with the right mindset and strategic planning, orthodontists can use social media as a tool to share their team culture, strengthen relationships, and generate advocacy for their practices from their patients.
The Base of Your Online Presence Isn’t Online
Social media marketing tools like websites and Facebook profiles have no value whatsoever unless they are constantly generating meaningful content. And meaningful content stems organically from the great things that happen in your practice.
Your vibe, your brand starts with what you do every day to go the extra mile for your patients and make your practice an enjoyable place to visit and work. Did your team celebrate a recent holiday or have an engaging conversation in your morning meeting? Have you recently given away a prize or congratulated a patient on a personal accomplishment? Maybe you had a night out with the team as a morale-boost! Whatever it may have been, snap a photo and share it on social media!
Involving Team Members
Successful social media marketing thrives on in-practice participation, especially from team members. Here are some easy tips you can apply today to get your team involved:
- Tag team members in practice posts. On Facebook, the account posting to your practice page can tag team members if they are personal friends with them. Doing this stretches your reach to anyone who has a connection with your team, including people who will want to become future patients.
- Encourage team members to share practice posts on their own personal accounts. Build a practice morale that makes team members proud to share their place of business and the atmosphere they work in.
- Train team members to ask for patient reviews. This is huge, because obtaining positive patient reviews is one of the best things you can do to grow your business. It boosts in-office morale, as well as how your practice looks to future patients.
Here are some tips to get patients involved:
- Give them a good reason to participate. There has to be personal motivation, or else your patients won’t get involved. Invite them to snap and share a photo to raise awareness of good causes, commit to better oral health, and enter to win prizes!
- Encourage patients to share on their own accounts and tag and #hashtag your practice. This way, the patient’s friends and family who trust their recommendations will see the post. Also, when people search your #hashtag, people will see anything your practice has been posted about.
- If your practice shares a patient photo, remember HIPAA compliance. This is very important because you don’t want to violate any patient rights in the effort to gain an active social media presence.
Below you'll see a perfect example of what we're talking about. This frequently updated Facebook page from Castilla Orthodontics shows a promotion the practice has going on right now, encouraging social media engagement from their patients and followers!
A Welcoming Social Media Presence Reflects a Welcoming Practice
It’s all too easy to get caught up in the latest social media marketing trends. But what truly gives social media marketing that impact you’re looking for begins with genuine interactions with your team and patients in your practice. If you make social media a natural extension of your practice atmosphere, then patients and team members will share it with family and friends, helping you grow your reach, and as a result, your business.
The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to video testimonials, website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555
Social media has generated explosive results in marketing just about every facet of business and everyday activity. The NFL now encourages viewers to tweet about the game, and news networks ask viewers to comment on their stories online. Your orthodontic practice can be equally as involved in social media marketing as other industries, so long as you employ the proper techniques, and our team at Ortho Marketing has some helpful tips about social media marketing for your practice.
There are three major steps to building a strong social media presence:
Select the right platforms
For something a specific as an orthodontic practice, there are certain social media platforms that will work wonders, and others that might not be worth your time at first. The social media platforms that work best for orthodontic practices trying to build a presence include:
These platforms can really boost your reach to people looking for orthodontic practices just like yours.
Involve your team
The more people you have on board and helping build an active social media presence, the better. Getting your team involved is a great way to help stretch your practice's reach. Do you have a special morning huddle ritual? Or did your team do some fun activity for a morale boost? Post it! Let potential patients know that you have a professional but personal environment in your office, by showing them what your practice is all about. Also, encourage your staff to share your practice's posts on their personal accounts. This will increase your practice's reach across social media platforms.
Get your patients passionate about your practice
Getting your patients involved with your social media posts can be a perfect way to show the strong relationships that you build with your patients. But you have to provide motivation; for example, things like "Snap and share a photo and tag our practice to enter to win a cool prize!" work wonders to promote patient morale and expand the reach of your practice on social media.
It's reached the point where ignoring the influence of social media actually can hurt your practice, so jumping on the social media bandwagon is crucial. We hope these tips help, and if you have any questions, don't hesitate to contact Ortho Marketing today at: 914-788-1555
The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555
Social media marketing as a whole is still a relatively new industry. Social media marketing techniques are being tweaked and new ones are being invented with each passing month. However, business owners, doctors and experts all agree that social media marketing is a very effective strategy to promote business growth and awareness.
More and more individuals are creating pages on social media today than ever before. Practices should create pages for their own uses as well. Practices can benefit from partnering with other businesses on social media and promoting each others services. However, the most common way for a business to grow is through marketing to the consumer. A business will generally build value to being a follower by offering incentives and creating contests that followers can join. As followers grow through brand popularity and word of mouth, your business will grow as well. You will essentially be converting loyal customers to passionate fans of your brand.
For more information on social media marketing or to get started growing your Westchester business, call us at (914)788-1555.
Social media is unquestionably an open forum for all of the public to see. On social media, your business can garner a significant reputation. As a responsible business owner, you must manage this reputation as responsibly as possible. Aim on building consumer loyalty to create a group of followers who are passionate supporters of your practice.
To make your consumers more loyal, just follow a few simple steps.
-Provide great service and resolve issues quickly and professionally. Not all products or services will be perfect, accept consumers complaints and try to resolve these issues for optimal consumer satisfaction. Happy consumers will reflect particularly well on social media when there is a positive and excited buzz about your business.
-Reward loyal customers/patients. Create a loyalty program that gives an incentive for a consumer to like your business and remain an active participant on your social media pages. Give free products away to those customers and it will become even more desirable for other customers to BECOME loyal followers.
-Thank your customers for their business. Your customers always have options and the fact that they chose you for some reason is something you must appreciate. Show your customers the appreciation you have for them.
-Stay in touch with customers and keep them engaged. Have active conversations ongoing with your customers. Engage your customers on an individual level to maintain their attention and build rapport.