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With all the new social media platforms popping up every day, it’s so difficult to tell which ones are best for your practice. You can’t exhaust your efforts and money and try them all. Our team at Ortho Marketing has some tips about the best social media platforms for your practice:

Facebook

As of March 2017, Facebook has nearly two billion active monthly users (Source). At those numbers, this is no longer a social media outlet you can ignore. For orthodontic practices like yours, Facebook is great for your reaching your target demographic – MOMS. Women between the ages of 25 and 54 make up nearly a third of Facebook users, and adults in general make up over half. With 44% of users checking Facebook multiple times a day, you have excellent odds of connecting with potential patients (Source).

Instagram

Regardless of the slightly lower age range of Instagram users, this platform has a growing popularity that should be taken advantage of. Instagram’s algorithm ensures that the first posts users see are those most relevant to that individual, so moms that search for orthodontists in your location via mobile are likely to see your practice. And with consistent branding opportunities on this platform, you can create a substantial following and subsequent reach.

Twitter

Twitter can be tricky for orthodontists, but when handled correctly, it can be a great brand-builder and communicator. This platform can be very helpful as a form of communication, generating a back-and-forth that answers questions and demonstrates the personality of your practice. It provides a space where potential patients can ask insightful questions and make suggestions to your practice, and by making quick, caring, personable responses, you can market your practice as accessible and friendly.

We’d love to hear from you!

Does your practice use other social media outlets? We love to talk shop about strategy and success, so let us know what works for you! For more information or to schedule a consultation with our social media experts, don’t hesitate to contact our team at Ortho Marketing today!


Our team at Ortho Marketing are the experts in orthodontic marketing. At Ortho Marketing, we serve orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact our team at Ortho Marketing at: 914-788-1555

Published in News / Blog

Back in 2011, Damon Braces published a press release stating that Soul Surfer Bethany Hamilton would be endorsing Damon Braces to promote "fast, comfortable orthodontic treatment". The sub-sequential campaign as a result of the endorsement has done really well for Damon Braces, not only relating kids and teens to a celebrity, but a celebrity who has the “just like me” factor that is crucial to trustworthiness.

Recently, Damon Braces took another big leap in this campaign by releasing their Bethany Hamilton Damon Smile Emoji Keyboard. The entire campaign has focused on “embracing your uniqueness”. The idea behind the downloadable emoji keyboard is to provide a nifty tool to help Damon Braces wearers present themselves accurately (especially kids and teens on social media). The keyboard is pretty cool. It features several commonly used smiley emojis, but with braces on the teeth. It also has several Bethany Hamilton-themed emojis, saying fun, braces-related versions of colloquial phrases like “keep calm and smile on”.

 

How can you use it for your practice?

Unique social media tools like this are a cool way to interact with your patients, and our team at Ortho Marketing has a couple fun tips to help you do just that.

Since you’re already developing an active social media marketing presence (you are doing this, right?), we think the Bethany Hamilton Damon Smile Emoji Keyboard is a great way to enhance it. You can use it in your own social media posts on Facebook, Twitter, Instagram, etc. to craft even more customized posts tailored to your patients. Post something that initiates engagement like, “Like 'Fake Person’s' new smile? Comment with a Damon Smile emoji!”

damon-smile-emoji-twitter-screenshot

Using the new keyboard can be a great way to promote your practice and get people involved through their own social media accounts, as well. Show your patients how to download the app on their phones, either while in the office or maybe with a fun email blast. Then, you could try offering promotions like “Want to win a gift card to 'Fake Restaurant'? Tag our practice in a tweet about your treatment, and include a Damon Smile emoji!” It'll help people feel more represented in the world of social media with emojis that look like them, but it'll also get people talking about your practice.

 

Get kids and teens excited about braces

As we all know, many kids and teens have a perpetual self-consciousness about wearing braces. We think incorporating these emojis into social media engagement opportunities are a great way to not only promote your practice, but also to get more people excited about braces.

For more tips on social media marketing and how to use social media for your practice, don't hesitate to contact Ortho Marketing today!


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog

Strategically place your orthodontic practice in front of new, valuable eyes. Track measurable stats. Target the demographics your practice thrives upon. In order to keep up with this ever-developing social platform, Facebook Ads need to be a part of your digital marketing campaign. Check out the infographic below, or set up a consultation with our team at Ortho Marketing to learn why Facebook Ads are a necessity for your practice.

 

facebook-ads-infographic

 

Just to clarify, this is not the same as updating your practice’s status on Facebook. This is a brilliant way of gaining new leads at an unbelievably rapid rate. We’ll show you exactly why you need to take advantage of this growing opportunity, and yes, we’ll do all the work for you.

1. People use social media A LOT

This needs to be emphasized: social media is what dominates the marketing world today. Every minute, Facebook users “Like” over 4 billion posts. The average person spends almost 2 hours on social media everyday, a huge chunk of that dedicated exclusively to Facebook. That’s a lot of time to not be showing your practice off to potential patients, if you ask us.

2. Facebook organic reach is basically dead

Unfortunately, it’s true. You can be updating your practice’s Facebook page with mind-blowing, engaging content, which is awesome. But what you probably don’t realize is that, on average, less than .5 percent of your followers will actually see that information—and don’t even think about getting new leads this way because if no one is seeing, no one is sharing.

Super frustrating, we know. The truth is, you need Facebook ads in order to help your content be seen by not only your followers, but prospective patients, as well. The good news is it won’t hurt your wallet like you might think. And the results you’ll see justify any expense.

3. Facebook ads have highly adaptable audience targeting

The amount of functions and tools available to reach various target demographics for your ads is vast. You can be super vague or extremely picky, whatever makes sense for your practice (and we’ll know exactly what makes sense for you).

We can tap into recent purchase behavior to customize audiences, create “lookalike audiences” (targeting people based on similar interests of current customers), and even get really creative with life-event targeting. For example, a major orthodontist target demographic is moms. So, we can gear your ads toward people who post mom-like life events, like “Had a baby”. This is an amazing way to both expand the kinds of patients you want to target, as well is hit that very niche demographic your practice is fueled by.

4. You can actually measure your reach

You don’t want to be putting time and money into advertising if you can’t really tell what’s working and what’s not. Our savvy analysts can gauge your Facebook ads, measure your data, and physically show you how well you’re performing (and if we have anything to do with it, you’ll have good numbers). Then, if necessary, we can adjust accordingly, targeting new audiences you haven’t quite hit yet.

Plus, these ads will actually help your organic reach, too. How, you ask? Well, the more people see your ads, the better. And when those people see your ads, they share them (people do, in fact, do this). The clicks and engagements generated from those shares and likes become new organic traffic, which looks great for your practice.

5. Retargeting is very powerful

This is probably our favorite part because retargeting is one of the most effective ways to grow your practice. What we mean by this is not letting potential patients forget about you after they’ve visited your page or website, clicked on your ads, signed up for your email list, etc. Have you ever noticed how any time you browse products online, all of a sudden there are ads everywhere you look for those products? That’s no coincidence—that’s retargeting, and Facebook can be used to do that.

Strategic social retargeting through Facebook ads has the potential to triple your engagement rate and double your conversions. This is a marketing tool that has proven its value, and you need to take advantage of it before your competition does.

To sum up…

You need to hop on the Facebook ads bandwagon if you want to see your practice grow, and you need to do it quickly. We’ll work with you on the whole process and take care of all the technical bits, and all you have to do is watch the stream of traffic convert to new leads. Don’t hesitate to help your practice reach its potential. Contact our team at Ortho Marketing today to get started on your Facebook ads campaign.


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to video testimonials, website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog

With all the fancy features the social media has to offer, we sometimes become too focused exclusively on the “media” side of media marketing. What you post online should reflect what takes place inside the walls of your practice: face-to-face interactions that build lasting relationships with patients and staff members.

We understand that many people are concerned with all of the obsession with getting your practice recognized on social media. They might say things like, “Everyone just stares at their phone now!” or “People are forgetting how to just have a conversation!” And we do get it.

They’re afraid that our fascination with Likes, shares and retweets is preventing people from forming authentic connections with other people. Which, to a certain degree, might hold some truth. But social media’s not going anywhere — and we believe that with the right mindset and strategic planning, orthodontists can use social media as a tool to share their team culture, strengthen relationships, and generate advocacy for their practices from their patients.

 

The Base of Your Online Presence Isn’t Online

Social media marketing tools like websites and Facebook profiles have no value whatsoever unless they are constantly generating meaningful content. And meaningful content stems organically from the great things that happen in your practice.

Your vibe, your brand starts with what you do every day to go the extra mile for your patients and make your practice an enjoyable place to visit and work. Did your team celebrate a recent holiday or have an engaging conversation in your morning meeting? Have you recently given away a prize or congratulated a patient on a personal accomplishment? Maybe you had a night out with the team as a morale-boost! Whatever it may have been, snap a photo and share it on social media!

Involving Team Members

Successful social media marketing thrives on in-practice participation, especially from team members. Here are some easy tips you can apply today to get your team involved:

  1. Tag team members in practice posts. On Facebook, the account posting to your practice page can tag team members if they are personal friends with them. Doing this stretches your reach to anyone who has a connection with your team, including people who will want to become future patients.
  2. Encourage team members to share practice posts on their own personal accounts. Build a practice morale that makes team members proud to share their place of business and the atmosphere they work in.
  3. Train team members to ask for patient reviews. This is huge, because obtaining positive patient reviews is one of the best things you can do to grow your business. It boosts in-office morale, as well as how your practice looks to future patients.

Involving Patients

Here are some tips to get patients involved:

  1. Give them a good reason to participate. There has to be personal motivation, or else your patients won’t get involved. Invite them to snap and share a photo to raise awareness of good causes, commit to better oral health, and enter to win prizes!
  2. Encourage patients to share on their own accounts and tag and #hashtag your practice. This way, the patient’s friends and family who trust their recommendations will see the post. Also, when people search your #hashtag, people will see anything your practice has been posted about.
  3. If your practice shares a patient photo, remember HIPAA compliance. This is very important because you don’t want to violate any patient rights in the effort to gain an active social media presence.

Below you'll see a perfect example of what we're talking about. This frequently updated Facebook page from Castilla Orthodontics shows a promotion the practice has going on right now, encouraging social media engagement from their patients and followers!

 

castilla-facebook-page

 

A Welcoming Social Media Presence Reflects a Welcoming Practice

It’s all too easy to get caught up in the latest social media marketing trends. But what truly gives social media marketing that impact you’re looking for begins with genuine interactions with your team and patients in your practice. If you make social media a natural extension of your practice atmosphere, then patients and team members will share it with family and friends, helping you grow your reach, and as a result, your business. 


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to video testimonials, website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog
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