Blog
Saturday, 30 September 2017 15:14

#NationalHolidays and Your Social Media Strategy

You probably already know that social media gives your practice more exposure than ever before, and how you put it to use is the important part. Using a social media strategy calendar is key in marketing your practice, and will assist in taking it to the next level. Having social media ads and showing off your work just isn’t enough anymore!

Celebrating #NationalTacoDay with your social media followers gives your brand a more human and personal touch, and engages you in a global conversation that is already happening. The more engagements that your posts get, the more exposure they have, resulting in clicks to your website, and potentially starting a conversation with your customer base! (Source)

You should choose the days you celebrate wisely, taking care to focus on the ones that suit your business. For example, if you are an upscale restaurant, you are more likely to celebrate Filet Mignon Day with a promotion, instead of Hamburger Day. (Both fall in the same month!)

Social Media Strategy Calendars

The use of social media calendars is a great way to show potential consumers that they’re not just dealing with a company; but rather with real people who share similar interests. Engaging with consumers, establishing a voice, and giving opinions on relevant trends or topics in your market are all things that TOGETHER will allow your company to reach it’s full potential.

There are many tools designed to help your brand stay on trend and assist you in choosing what you put out there! We’ve compiled a list of our favorite yearly calendars that you can use when posting on social media!

1. Twitter’s Major Monthly Events Calendar

2. Awareness Days

3. Days of the Year

4. National Day Calendar

5. Time and Date

If you have any questions about your social media strategy or how Ortho Marketing can help you, contact us to learn more!

Published in News / Blog

Since the rise in use of social media is practically undeniable, marketing your practice on Facebook is key to increasing awareness of your business and services. Creating a Facebook ad allows you to advertise to certain users based on their activity on and off Facebook, demographic information, device use information, location, and advertising and marketing partner-supplied information. Meaning users that are likely to be interested in your services are more likely to see your ad and act upon it.

Though there are many good reasons to advertise on the Facebook platform, perhaps Facebook Ads newest feature is the best reason of all. A recent update to Facebook created a tab on everyone’s Facebook menu called “Recent Ad Activity.” It allows users to see any ads they clicked, liked, commented and shared in the last three months. This feature also allows users to save ads, making it that much easier for your product to be accessed by the user at any given time. To view this option, simply click the menu on Facebook then “Recent Ad Activity” and a list will be shown of ads that you have interacted with.

What This Means for You

Facebook has always tracked ad activity but now, we are able to look at ad “revisits.” Someone that has looked at your ad two to three times is likely a stronger prospect. (Source)

Before, if the user wanted to go back and find an ad they saw on Facebook; the chances of finding it again were slim. They would then have to turn to Google to search for the services you provide- paired with even more results that likely aren’t yours. Not to mention, it attributes your web traffic to Google and not to Facebook. Why is this bad? Because if the data shows you are receiving the most business from Google when you are actually being found on Facebook, you could be spending dollars advertising on the wrong platform!

This may seem a bit overwhelming, but with Ortho Marketing as your partner, we'll help make sure you do it right every time! Our team at Ortho Marketing are the experts in Facebook marketing. Ortho Marketing, we serve orthodontists country-wide! If you have any questions pertaining to website design, mobile web design, social media marketing, SEO, reputation management, Google Adwords and PPC campaigns, or would like to get started marketing your business, contact our team at Ortho Marketing at: 914-788-1555
Published in News / Blog
Saturday, 16 September 2017 06:00

What Type of SEO is Right for You?

You may think you know your fair share of best Search Engine Optimization practices but what you might not know is that Local SEO differs some from General SEO. How different could it be? Well there are some elements that they share and some they don’t, but when it comes to the success of your business this can actually mean a whole lot. First and foremost it is important to know your audience and with this comes knowing that the kind of SEO you need is based on the type and size of your business. A multi-practitioner business like a doctor or lawyer needs a different marketing strategy than a home-based or single location business, a major difference between general SEO and local SEO is how you target your customers. Knowing your audience and demographic is key in any good marketing campaign. However, when it comes to local SEO add geography to the afformentioned list, when targeting keywords. It’s a huge missed opportunity if a potential client in your vicinity performs a search and your business does not show up. (Source)

Some tips to help boost your local SEO include but are not limited to:

LINKS

One of the top ranking factors according to Google is what you hyperlink in your content with. Hyperlinking your content to relevant and or high authority pages is imperative, especially when it comes to local SEO. An example of this would be hyperlinking the town of where your business is located from Google Maps where you mention the location of your business.

BLOGS

Writing blogs about your business is great but be sure to include tips and elements that would apply to your demographic, the season and relevant to your location. Having content on your site relevant to seasonal trends and events in your area will in turn help your rankings on the local level.

WEBPAGES

So you have a website built with all the bells and whistles. Now what? Keep in mind the content on these webpages also helps drive local SEO. Having your name, address and phone number on your homepage, about page and contact page with a Google Maps image will help optimize your site for discovery on search engines.

Published in News / Blog

(Tarzana, CA) July 31, 2017 –  The team at Ortho Marketing are excited to debut a new website for Akavan Orthodontics. We are proud to continue our partnership and give Dr. Nooshi Akavan a sleek, functional new website that will give her patients the best user experience online.

For the last four years Ortho Marketing has been diligently working with Dr. Akavan to grow her online presence. “I signed up with Ortho marketing four years ago and have never looked back.” says Dr. Akavan, “I am very happy with the website they designed and they also provide great SEO service which has taken me to the top of the page in my area! I highly recommend them!” Akavan Orthodontics has been receiving reliable service from our team in the form of custom social media marketing campaigns, Reputation Management, Search Engine Optimization (SEO) and other digital marketing solutions.

Dr. Akavan graduated with her undergraduate Degree and her DDS degree from the University of Washington. She then graduated with her MS in Craniofacial Biology and Certificate in Orthodontics from the University of Southern California, where she later established her practice. After more than 23 years of quality orthodontic service, Akavan Orthodontics has been recognized as the top orthodontic provider in their area. Dr. Akavan was recognized by the American Board of Orthodontics in 2010 for her diligent work in the orthodontic field. Dr. Akavan and her staff are constantly taking courses on the latest technology and techniques to give her patients the best experience and treatment. The Akavan Orthodontic team loves giving confidence and a perfect smile to all of their patients in the San Fernando Valley.

Ortho Marketing is extremely excited to continue our partnership with Akavan Orthodontics and help them to grow their already thriving practice.

 

About Ortho Marketing:

Ortho Marketing, located in Peekskill, NY, offers a full suite of Marketing Services which allows a wide spectrum of practices throughout the USA and Canada to work with one company for all their marketing needs. We cover all the bases, which include, but are certainly not limited to Marketing Services such as Website Design, Website Maintenance, Mobile Platforms, Apps, Search Engine Optimization (SEO – being at the top of the search engine results), Social Media Marketing, Reviews and Reputation Management, Email Marketing, and PPC Campaigns. For more information, contact Ortho Marketing. by visiting orthomarketing.com or give us a call at: 914-788-1555

Published in Media
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