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No two social media platforms are the same. Each outlet is geared to target a specific demographic and audience. But to get the absolute strongest reach for your practice, there are certain types of content, days, and times that should be utilized, each different for every platform. Balancing all of that may seem daunting. That’s why our social media marketing team at Ortho Marketing has come up with a “cheat sheet” for each social media platform you utilize. Take a look at this video with all the tips and tricks, or keep scrolling for the full blog: 

 

Days and Times

Facebook

  • Post 2-5 times per day
  • Early afternoon, around 1:00-4:00 pm or in the evening, from 7:00-10:00 pm
  • If you’ve got a really good post, save it for Thursday or Friday – that’s when the engagement rates are the highest

Instagram

  • Post no more than twice per day (we don’t want to bombard people with photos)
  • Evenings from 7:00-9:00 pm are the best times
  • Weekends can be hit or miss. Since your practice will be reaching out primarily to parents, your content should get traction, but don’t be afraid to experiment with different days and times

Twitter

  • You can be a little more generous with Twitter, tweeting 5-7 times per day
  • Early to mid-afternoons are the best times for Twitter – any times between 12:00 pm and 5:00 pm
  • Orthodontic practices like yours should utilize the weekends and Wednesdays

Pinterest

  • Depending on the amount of good content you curate, you can be very generous on Pinterest with up to 30 posts per day
  • Afternoons and evenings, from around 6:00-10:00 pm are the best times for Pinterest traffic
  • The best day to utilize is Saturday, but if you’re going to pin during the week, keep it to night times

 

Best Practices for Content 

When getting ready to post to any of the above social media, or others for that matter, make sure you keep these tips in mind:

  • Do your best to not appear sales-y. That will just deter potential patients from viewing or clicking your content.
  • People need to know your practice is legit in order to trust you. So, try to post content that demonstrates that, like before-and-afters, staff photos, reviews you’ve received, etc.
  • Be a resource. How-to guides, surveys, informative blogs, and the like, secure your practice as the authority in orthodontia.
  • Use your posts to engage with patients. Offer promotions and contests, and post questions that lend themselves to comments, likes, and replies to boost your engagement.
  • Videos! Videos dominate 77% of web traffic, so use videos to show off your practice, offer tips and tricks, and promote contests.

 

Need Help with Social Media Management?

We know that, now that we’ve provided you with all this crucial information for maintaining an active, branded social media presence for your practice, it can seem a little intimidating. Our recommendation is to start slow, and don’t be afraid to experiment. Collect data, and build upon it. If you need help with social media marketing for your practice, our team at Ortho Marketing media is here to help. Our YouTube Channel is full of great tips for marketing your practice. For even more tips and tricks for social media marketing for orthodontists, or to schedule a consultation with our team, talk to us today.


Our team at Ortho Marketing are the experts in orthodontic marketing. At Ortho Marketing, we serve orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact our team at Ortho Marketing at: 914-788-1555

Published in News / Blog

With all the new social media platforms popping up every day, it’s so difficult to tell which ones are best for your practice. You can’t exhaust your efforts and money and try them all. Our team at Ortho Marketing has some tips about the best social media platforms for your practice:

Facebook

As of March 2017, Facebook has nearly two billion active monthly users (Source). At those numbers, this is no longer a social media outlet you can ignore. For orthodontic practices like yours, Facebook is great for your reaching your target demographic – MOMS. Women between the ages of 25 and 54 make up nearly a third of Facebook users, and adults in general make up over half. With 44% of users checking Facebook multiple times a day, you have excellent odds of connecting with potential patients (Source).

Instagram

Regardless of the slightly lower age range of Instagram users, this platform has a growing popularity that should be taken advantage of. Instagram’s algorithm ensures that the first posts users see are those most relevant to that individual, so moms that search for orthodontists in your location via mobile are likely to see your practice. And with consistent branding opportunities on this platform, you can create a substantial following and subsequent reach.

Twitter

Twitter can be tricky for orthodontists, but when handled correctly, it can be a great brand-builder and communicator. This platform can be very helpful as a form of communication, generating a back-and-forth that answers questions and demonstrates the personality of your practice. It provides a space where potential patients can ask insightful questions and make suggestions to your practice, and by making quick, caring, personable responses, you can market your practice as accessible and friendly.

We’d love to hear from you!

Does your practice use other social media outlets? We love to talk shop about strategy and success, so let us know what works for you! For more information or to schedule a consultation with our social media experts, don’t hesitate to contact our team at Ortho Marketing today!


Our team at Ortho Marketing are the experts in orthodontic marketing. At Ortho Marketing, we serve orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact our team at Ortho Marketing at: 914-788-1555

Published in News / Blog
Tuesday, 09 May 2017 16:12

Sleepy Hollow Orthodontics

 Web Design, Web Development, SEO, Social Media, Reputation Management

www.sleepyhollowortho.com

Published in Recent Work

The Progressive Orthodontist is a print and online magazine that strives to build a “community of forward-thinking orthodontists focused on achieving success and balance in today's changing world.” Our team at Ortho Marketing is happy to be a sponsor of this growing community and provide our marketing services the way only we can. Check out our ad in The Progressive Orthodontist’s second quarterly issue of 2017:

 

magazine-ad-progressive-ortho

 

A Marketing Company That Knows Orthodontia

Our work speaks for itself. Need more patients? Come to Ortho Marketing. We’re not a generic marketing company; we know and understand the field of orthodontia, which is what enables us to pinpoint specific needs your practice might have. Our services include, but are certainly not limited to:

  • Web Design
  • Search Engine Optimization (SEO)
  • Social Media Management
  • Mobile/Tablet Web Optimization
  • Reputation Management
  • Custom Apps
  • Google Adwords and Pay-Per-Click (PPC) Advertising
  • Retargeting

We’re more than happy to answer any questions you might have. For more information or to schedule a consultation with our team, don’t hesitate to contact Ortho Marketing today!


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog
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