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Thursday, 13 April 2017 00:00

Social Media Marketing for Orthodontists

social-media-management-ad

If you are an orthodontist or work for an orthodontic practice, you’re probably thinking, “How can social media possibly benefit someone in my industry?” You’d be surprised at how active your potential patients are on social media, and how much an engaging social media presence can boost your practice and your reach. Our team at Ortho Marketing in Westchester, NY can explain why social media marketing is great for your practice and how we can help you use it.

 

How Can Social Media Help My Practice?

Social media has climbed to the top of internet usage in the last several years. Millions or users log on to multitudes of social media platforms every day; that’s a huge pool to ignore! Taking advantage of the opportunity of social media engagement can improve your practice in a number of ways, including: 

  • Creating an Emotional Connection: prospective patients want to see personable practices, not practices that are generic and faceless. Social media provides an ongoing open line of communication between your practice and those patients
  • Showcasing Your Environment: give potentials the opportunity to see that they and their children will be in a comfortable environment by showing off your staff and promotions that you offer
  • Advertising: social media advertising, like Facebook ads, can be extremely beneficial because you can directly target specific demographics you are looking to bring into your practice 

 

How Do I Get Started?

If you’re an orthodontist interested in developing an active, engaging social media presence for your practice, don’t hesitate. Set up a free consultation with our team at Ortho Marketing. Our managers will perform an in-depth analysis of your orthodontic practice and design a social media campaign specific to your needs and budget. Our social media team will create compelling posts that will get your patients and potential patients excited about orthodontic treatment with your practice.

Don’t wait any longer. Start using the power of social media marketing for orthodontists, and contact our team at Ortho Marketing today!


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in Landing Pages

First of all, what on Earth are Facebook Stories? If you’ve never used Snapchat before, we understand how lost you must feel. “Stories”, regardless of platform, are short videos or photos that are only displayed for a designated amount of time, often between two and ten seconds. Snapchat and Instagram are big users of the “story”, and Facebook has hopped on the bandwagon.

So how can my orthodontic practice incorporate Facebook Stories?

There are plenty of options to use Facebook Stories for your practice, so our team at Ortho Marketing has narrowed it down to three of the best ways Facebook Stories can help you. Check them out:

  1. Offer promotions and deals. Due to the fleeting amount of time your story will be available to a viewer, it naturally instills a sense of urgency. This is a perfect time to offer specials promotions for your services, like “10% off X Service – today only!” It’s a low-risk, high-reward way to take advantage of the speedy viewing process of Facebook Stories.
  2. Flaunt your creative process. You’re an expert in your trade for a reason, so show your business off! Demonstrate the ins and outs of your business through photos and short videos. For a landscaper, this might be posting a story while working on the job and showcasing the progress. A restaurant might post one of the head chef preparing a complex order. Seeing the inner-workings of your business will build consumers’ trust in the quality and validity of your company, so feel free to show off!
  3. Show some personality. Consumers don’t want robotic companies; they want genuine people who enjoy their profession. A great way to showcase this is to post Facebook Stories of fun office activities or group outings. Have a motivational morning pep talk? Post it! Start an office tradition or contest? Perfect, post that, too! Let your customers know that you are a real company with real people, and generate that emotional connection that is so crucial to successful business.

facebook-story-screenshot

Social media marketing trends like Facebook Stories are developing fast, and we make it our business at Presentation Multimedia, Inc. to help you stay on top of the trends and use them for your business. For more business marketing tips, or to schedule a consultation with our team at Ortho Marketing, contact us today!


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog

We know you've got a lot going on, so our team at Ortho Marketing built you an infographic to explain why your practice needs to start using Facebook ads to gain new patients. Or if you'd rather not use your eyes at all, listen to our podcast version of this blog post HERE. Feel free to read on to get all the details on why your practice should start using Facebook ads.

 

facebook-ads-infographic

 

Just to clarify, this is not the same as updating your practice’s status on Facebook. This is a brilliant way of gaining new leads at an unbelievably rapid rate. We’ll show you exactly why you need to take advantage of this growing opportunity, and yes, we’ll do all the work for you.

1. People use social media A LOT

This needs to be emphasized: social media is what dominates the marketing world today. Every minute, Facebook users “Like” over 4 billion posts. The average person spends almost 2 hours on social media everyday, a huge chunk of that dedicated exclusively to Facebook. That’s a lot of time to not be showing your practice off to potential patients, if you ask us.

2. Facebook organic reach is basically dead

Unfortunately, it’s true. You can be updating your practice’s Facebook page with mind-blowing, engaging content, which is awesome. But what you probably don’t realize is that, on average, less than .5 percent of your followers will actually see that information—and don’t even think about getting new leads this way because if no one is seeing, no one is sharing.

Super frustrating, we know. The truth is, you need Facebook ads in order to help your content be seen by not only your followers, but prospective patients, as well. The good news is it won’t hurt your wallet like you might think. And the results you’ll see justify any expense.

3. Facebook ads have highly adaptable audience targeting

The amount of functions and tools available to reach various target demographics for your ads is vast. You can be super vague or extremely picky, whatever makes sense for your practice (and we’ll know exactly what makes sense for you).

We can tap into recent purchase behavior to customize audiences, create “lookalike audiences” (targeting people based on similar interests of current customers), and even get really creative with life-event targeting. For example, a major orthodontist target demographic is moms. So, we can gear your ads toward people who post mom-like life events, like “Had a baby”. This is an amazing way to both expand the kinds of patients you want to target, as well is hit that very niche demographic your practice is fueled by.

4. You can actually measure your reach

You don’t want to be putting time and money into advertising if you can’t really tell what’s working and what’s not. Our savvy analysts can gauge your Facebook ads, measure your data, and physically show you how well you’re performing (and if we have anything to do with it, you’ll have good numbers). Then, if necessary, we can adjust accordingly, targeting new audiences you haven’t quite hit yet.

Plus, these ads will actually help your organic reach, too. How, you ask? Well, the more people see your ads, the better. And when those people see your ads, they share them (people do, in fact, do this). The clicks and engagements generated from those shares and likes become new organic traffic, which looks great for your practice.

5. Retargeting is very powerful

This is probably our favorite part because retargeting is one of the most effective ways to grow your practice. What we mean by this is not letting potential patients forget about you after they’ve visited your page or website, clicked on your ads, signed up for your email list, etc. Have you ever noticed how any time you browse products online, all of a sudden there are ads everywhere you look for those products? That’s no coincidence—that’s retargeting, and Facebook can be used to do that.

Strategic social retargeting through Facebook ads has the potential to triple your engagement rate and double your conversions. This is a marketing tool that has proven its value, and you need to take advantage of it before your competition does.

To sum up…

You need to hop on the Facebook ads bandwagon if you want to see your practice grow, and you need to do it quickly. We’ll work with you on the whole process and take care of all the technical bits, and all you have to do is watch the stream of traffic convert to new leads. Don’t hesitate to help your practice reach its potential. Contact our team at Ortho Marketing today to get started on your Facebook ads campaign.


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to video testimonials, website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog

With all the fancy features the social media has to offer, we sometimes become too focused exclusively on the “media” side of media marketing. What you post online should reflect what takes place inside the walls of your practice: face-to-face interactions that build lasting relationships with patients and staff members.

We understand that many people are concerned with all of the obsession with getting your practice recognized on social media. They might say things like, “Everyone just stares at their phone now!” or “People are forgetting how to just have a conversation!” And we do get it.

They’re afraid that our fascination with Likes, shares and retweets is preventing people from forming authentic connections with other people. Which, to a certain degree, might hold some truth. But social media’s not going anywhere — and we believe that with the right mindset and strategic planning, orthodontists can use social media as a tool to share their team culture, strengthen relationships, and generate advocacy for their practices from their patients.

 

The Base of Your Online Presence Isn’t Online

Social media marketing tools like websites and Facebook profiles have no value whatsoever unless they are constantly generating meaningful content. And meaningful content stems organically from the great things that happen in your practice.

Your vibe, your brand starts with what you do every day to go the extra mile for your patients and make your practice an enjoyable place to visit and work. Did your team celebrate a recent holiday or have an engaging conversation in your morning meeting? Have you recently given away a prize or congratulated a patient on a personal accomplishment? Maybe you had a night out with the team as a morale-boost! Whatever it may have been, snap a photo and share it on social media!

Involving Team Members

Successful social media marketing thrives on in-practice participation, especially from team members. Here are some easy tips you can apply today to get your team involved:

  1. Tag team members in practice posts. On Facebook, the account posting to your practice page can tag team members if they are personal friends with them. Doing this stretches your reach to anyone who has a connection with your team, including people who will want to become future patients.
  2. Encourage team members to share practice posts on their own personal accounts. Build a practice morale that makes team members proud to share their place of business and the atmosphere they work in.
  3. Train team members to ask for patient reviews. This is huge, because obtaining positive patient reviews is one of the best things you can do to grow your business. It boosts in-office morale, as well as how your practice looks to future patients.

Involving Patients

Here are some tips to get patients involved:

  1. Give them a good reason to participate. There has to be personal motivation, or else your patients won’t get involved. Invite them to snap and share a photo to raise awareness of good causes, commit to better oral health, and enter to win prizes!
  2. Encourage patients to share on their own accounts and tag and #hashtag your practice. This way, the patient’s friends and family who trust their recommendations will see the post. Also, when people search your #hashtag, people will see anything your practice has been posted about.
  3. If your practice shares a patient photo, remember HIPAA compliance. This is very important because you don’t want to violate any patient rights in the effort to gain an active social media presence.

Below you'll see a perfect example of what we're talking about. This frequently updated Facebook page from Castilla Orthodontics shows a promotion the practice has going on right now, encouraging social media engagement from their patients and followers!

 

castilla-facebook-page

 

A Welcoming Social Media Presence Reflects a Welcoming Practice

It’s all too easy to get caught up in the latest social media marketing trends. But what truly gives social media marketing that impact you’re looking for begins with genuine interactions with your team and patients in your practice. If you make social media a natural extension of your practice atmosphere, then patients and team members will share it with family and friends, helping you grow your reach, and as a result, your business. 


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to video testimonials, website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog
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