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Saturday, 16 September 2017 06:00

What Type of SEO is Right for You?

You may think you know your fair share of best Search Engine Optimization practices but what you might not know is that Local SEO differs some from General SEO. How different could it be? Well there are some elements that they share and some they don’t, but when it comes to the success of your business this can actually mean a whole lot. First and foremost it is important to know your audience and with this comes knowing that the kind of SEO you need is based on the type and size of your business. A multi-practitioner business like a doctor or lawyer needs a different marketing strategy than a home-based or single location business, a major difference between general SEO and local SEO is how you target your customers. Knowing your audience and demographic is key in any good marketing campaign. However, when it comes to local SEO add geography to the afformentioned list, when targeting keywords. It’s a huge missed opportunity if a potential client in your vicinity performs a search and your business does not show up. (Source)

Some tips to help boost your local SEO include but are not limited to:

LINKS

One of the top ranking factors according to Google is what you hyperlink in your content with. Hyperlinking your content to relevant and or high authority pages is imperative, especially when it comes to local SEO. An example of this would be hyperlinking the town of where your business is located from Google Maps where you mention the location of your business.

BLOGS

Writing blogs about your business is great but be sure to include tips and elements that would apply to your demographic, the season and relevant to your location. Having content on your site relevant to seasonal trends and events in your area will in turn help your rankings on the local level.

WEBPAGES

So you have a website built with all the bells and whistles. Now what? Keep in mind the content on these webpages also helps drive local SEO. Having your name, address and phone number on your homepage, about page and contact page with a Google Maps image will help optimize your site for discovery on search engines.

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One of the most important aspects of marketing is being able to showcase what sets your practice apart from the rest. What will motivate someone to travel 30 minutes to your practice instead of 10 minutes to a more local practice? Although it may not seem like it, your orthodontic technology can distinguish your practice as a cut above the rest. Our team at Ortho Marketing has come up with a couple steps to market your practice apart from the others. Take a look:

Step 1: Acquire the latest technology in orthodontia

Although it may seem like no one except orthodontists will understand the difference between how braces work and how Invisalign Teen works, it absolutely matters. Parents getting treatment for their kids and adults getting their own treatment want to know they are being provided the highest, most efficient quality of orthodontic treatment. You’d be surprised at how much adults, especially parents, are willing to invest to ensure they receive the best. So, invest in the latest orthodontic technology, like:

  • iTero scanners/Invisalign technology
  • varying forms or clear braces and self-ligating braces
  • 3D cone beam imaging
  • Custom Smile Design
  • TruDenta

Parents and adults are willing to invest in high quality treatment. Your practice should invest in providing it for them.

Step 2: Frequently update your content

Now that you have all the latest ortho tech, it’s time to let the world know! Take the time to update all your web content with this great news. That means your website, social media, email marketing campaigns, announcements, etc. should be packed with information about your technology. Some ideas to keep potential patients in the loop include:

  • Creating a page on your website to list and explain your practice’s orthodontic technology
  • Announcing on social media each time your practice acquires a new form of ortho tech
  • Design an email announcement to your patients about the new technology

These are only a few ways to use orthodontic technology to market your practice. Keep testing out new ideas!

Want More Suggestions?

At Ortho Marketing, we love hearing how practices handle their digital marketing. If you use your orthodontic technology to show off your practice, tell us how in the comments, or give us a call! For more orthodontic marketing tips, or to schedule a free consultation, don’t hesitate to contact the pros at Ortho Marketing today!


Our team at Ortho Marketing are the experts in orthodontic marketing. At Ortho Marketing, we serve orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact our team at Ortho Marketing at: 914-788-1555

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As you may already know, your website is no longer an accessory that’s nice to have – it’s a NECESSITY that your practice will suffer without. Think of your website as your storefront: potential patients come in, take a look around, and decide whether your practice is worth their time (and they decide pretty quickly). This is why it’s crucial that the homepage of your website contain a few key aspects that will encourage potential patients to stay awhile, explore your practice, and eventually become patients. Our web design team at Ortho Marketing has compiled a list of these factors – take a look:

1. The web design clearly answers the questions, “What is this practice?” and/or “What can I do on this website?”

Unless you’re a super well-known company like Starbucks, then your homepage needs to inform the everyday searcher that they are in the right place. This doesn’t mean you need to be wordy about it; you just have to make it clear exactly what you do and what they can do on your website. 

2. The web design resonates with your desired audience.

A homepage web design needs to be narrowly focused and appeal to the target demographic your practice thrives on. This means playing to factors like age, income, lifestyle, etc. to ensure your homepage is geared toward the reception of the most frequent visitors to your website. Since the predominant audience of orthodontic practice includes parents looking into treatment for their children, Junior Smiles of Stafford appeals to this audience very well:

orthodontic-web-design-westchester-ny

3. The web design compels visitors to stay.

Getting potential patients to your website is great, but what motivation do they have to stick around? In order to convert clicks into clients, your homepage needs to incentivize them to stay. How do you get people to stay on your website? There’s no universal answer, but if you pay attention to your audience, you’ll see what will get their attention. Compelling images, grabbing language, calls-to-action - these are all necessary to keep eyes on your website.

4. The web design is optimized for mobile and tablet.

Your website homepage needs to do more than look nice. It has to function properly, or else the aesthetics ring hollow. This includes easy-to-use navigation, clear buttons that direct to the correct pages, and, very importantly, mobile and tablet optimization. With nearly 60% of searches via mobile now, you can’t risk the traffic you’ll lose with a site that is not mobile-friendly.

mobile-web-design

5. The web design has clear calls-to-action (CTAs).

Getting searchers to appreciate your homepage enough to remain on your website is excellent. But once they’ve decided to stay, they need encouragement for action. This is where your compelling, conspicuous calls-to-action come in. Take advantage of wordplay that incentivizes users to contact you, fill out a form, take a survey, etc. – anything that helps them engage with your practice. 

See the benefits of cutting-edge home page web design.

So, now you know the necessary aspects of compelling, sales-generating homepage web design. You’ve been well-informed, if we do say so ourselves. Now what? Our web design team at Ortho Marketing can not only design the perfect homepage for your website, but can build a brand new website for your practice that will convert clicks into patients. Don’t wait any longer to get the web design that reflects the quality of your business. Contact our team at Ortho Marketing today to get started. We’re ready when you are!


Our team at Ortho Marketing are the experts in orthodontic marketing. At Ortho Marketing, we serve orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact our team at Ortho Marketing at: 914-788-1555

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The Progressive Orthodontist is a print and online magazine that strives to build a “community of forward-thinking orthodontists focused on achieving success and balance in today's changing world.” Our team at Ortho Marketing is happy to be a sponsor of this growing community and provide our marketing services the way only we can. Check out our ad in The Progressive Orthodontist’s second quarterly issue of 2017:

 

magazine-ad-progressive-ortho

 

A Marketing Company That Knows Orthodontia

Our work speaks for itself. Need more patients? Come to Ortho Marketing. We’re not a generic marketing company; we know and understand the field of orthodontia, which is what enables us to pinpoint specific needs your practice might have. Our services include, but are certainly not limited to:

  • Web Design
  • Search Engine Optimization (SEO)
  • Social Media Management
  • Mobile/Tablet Web Optimization
  • Reputation Management
  • Custom Apps
  • Google Adwords and Pay-Per-Click (PPC) Advertising
  • Retargeting

We’re more than happy to answer any questions you might have. For more information or to schedule a consultation with our team, don’t hesitate to contact Ortho Marketing today!


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

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