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One of the most important aspects of marketing is being able to showcase what sets your practice apart from the rest. What will motivate someone to travel 30 minutes to your practice instead of 10 minutes to a more local practice? Although it may not seem like it, your orthodontic technology can distinguish your practice as a cut above the rest. Our team at Ortho Marketing has come up with a couple steps to market your practice apart from the others. Take a look:

Step 1: Acquire the latest technology in orthodontia

Although it may seem like no one except orthodontists will understand the difference between how braces work and how Invisalign Teen works, it absolutely matters. Parents getting treatment for their kids and adults getting their own treatment want to know they are being provided the highest, most efficient quality of orthodontic treatment. You’d be surprised at how much adults, especially parents, are willing to invest to ensure they receive the best. So, invest in the latest orthodontic technology, like:

  • iTero scanners/Invisalign technology
  • varying forms or clear braces and self-ligating braces
  • 3D cone beam imaging
  • Custom Smile Design
  • TruDenta

Parents and adults are willing to invest in high quality treatment. Your practice should invest in providing it for them.

Step 2: Frequently update your content

Now that you have all the latest ortho tech, it’s time to let the world know! Take the time to update all your web content with this great news. That means your website, social media, email marketing campaigns, announcements, etc. should be packed with information about your technology. Some ideas to keep potential patients in the loop include:

  • Creating a page on your website to list and explain your practice’s orthodontic technology
  • Announcing on social media each time your practice acquires a new form of ortho tech
  • Design an email announcement to your patients about the new technology

These are only a few ways to use orthodontic technology to market your practice. Keep testing out new ideas!

Want More Suggestions?

At Ortho Marketing, we love hearing how practices handle their digital marketing. If you use your orthodontic technology to show off your practice, tell us how in the comments, or give us a call! For more orthodontic marketing tips, or to schedule a free consultation, don’t hesitate to contact the pros at Ortho Marketing today!


Our team at Ortho Marketing are the experts in orthodontic marketing. At Ortho Marketing, we serve orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact our team at Ortho Marketing at: 914-788-1555

Published in News / Blog

As you may already know, your website is no longer an accessory that’s nice to have – it’s a NECESSITY that your practice will suffer without. Think of your website as your storefront: potential patients come in, take a look around, and decide whether your practice is worth their time (and they decide pretty quickly). This is why it’s crucial that the homepage of your website contains a few key aspects that will encourage potential patients to stay awhile, explore your practice, and eventually become patients. Our web design team at Ortho Marketing has compiled a list of these factors – take a look:

1. The web design clearly answers the questions, “What is this practice?” and/or “What can I do on this website?”

Unless you’re a super well-known company like Starbucks, then your homepage needs to inform the everyday searcher that they are in the right place. This doesn’t mean you need to be wordy about it; you just have to make it clear exactly what you do and what they can do on your website. 

2. The web design resonates with your desired audience.

A homepage web design needs to be narrowly focused and appeal to the target demographic your business thrives on. This means playing to factors like age, income, lifestyle, etc. to ensure your homepage is geared toward the reception of the most frequent visitors to your website. Since the predominant audience of orthodontic practice includes moms looking into treatment for their children, Junior Smiles of Stafford appeals to this audience very well:

orthodontic-web-design-westchester-ny

3. The web design compels visitors to stay.

Getting potential patients to your website is great, but what motivation do they have to stick around? In order to convert clicks into clients, your homepage needs to incentivize them to stay. How do you get people to stay on your website? There’s no universal answer, but if you pay attention to your audience, you’ll see what will get their attention.

4. The web design is optimized for mobile and tablet.

Your website homepage needs to do more than look nice. It has to function properly, or else the aesthetics ring hollow. This includes easy-to-use navigation, clear buttons that direct to the correct pages, and, very importantly, mobile and tablet optimization. With nearly 60% of searches via mobile now, you can’t risk the traffic you’ll with a site that is not mobile-friendly.

mobile-web-design

5. The web design has clear calls-to-action (CTAs).

Getting searchers to appreciate your homepage enough to remain on your website is excellent. But once they’ve decided to stay, they need encouragement for action. This is where your compelling, conspicuous calls-to-action come in. Take advantage of wordplay that incentivizes users to contact you, fill out a form, take a survey, etc. – anything that helps them engage with your business. 

See the benefits of cutting-edge home page web design.

So, now you know the necessary aspects of compelling, sales-generating homepage web design. You’ve been well-informed, if we do say so ourselves. Now what? Our web design team at Ortho Marketing can not only design the perfect homepage for your website, but can build a brand new website for your business that will convert clicks into clients. Don’t wait any longer to get the web design that reflects the quality of your business. Contact our team at Ortho Marketing today to get started. We’re ready when you are!


Our team at Ortho Marketing are the experts in orthodontic marketing. At Ortho Marketing, we serve orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact our team at Ortho Marketing at: 914-788-1555

Published in News / Blog

The Progressive Orthodontist is a print and online magazine that strives to build a “community of forward-thinking orthodontists focused on achieving success and balance in today's changing world.” Our team at Ortho Marketing is happy to be a sponsor of this growing community and provide our marketing services the way only we can. Check out our ad in The Progressive Orthodontist’s second quarterly issue of 2017:

 

magazine-ad-progressive-ortho

 

A Marketing Company That Knows Orthodontia

Our work speaks for itself. Need more patients? Come to Ortho Marketing. We’re not a generic marketing company; we know and understand the field of orthodontia, which is what enables us to pinpoint specific needs your practice might have. Our services include, but are certainly not limited to:

  • Web Design
  • Search Engine Optimization (SEO)
  • Social Media Management
  • Mobile/Tablet Web Optimization
  • Reputation Management
  • Custom Apps
  • Google Adwords and Pay-Per-Click (PPC) Advertising
  • Retargeting

We’re more than happy to answer any questions you might have. For more information or to schedule a consultation with our team, don’t hesitate to contact Ortho Marketing today!


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog

As experts in the orthodontic marketing industry, we understand that orthodontia can be busy and exhausting. Sometimes you just don't have time to sit down and read a blog post about how to get great reviews for your practice or why your practice should use Facebook Ads. We thought we'd make it a little easier for you to get the information you need to properly market your orthodontic practice without reading at all. Our team at Ortho Marketing has launched a podcast for all your orthodontist marketing needs!

What Will We Talk About?

We'll be including podcast topics in all the services we specialize, including:

  • Web Design
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Reputation Management
  • Retargeting
  • Custom Apps
  • Google Adwords and Pay-Per-Click (PPC) Campaigns

Where Can You Find Our Podcasts?

To see all of our episodes, visit our official Spreaker Podcast Channel, or click on any of the topics below to go directly to any of our most recent podcast episodes:

Our Ortho Marketing podcasts are also available on iTunes - check it out!

You'll get all the info you need to successfully market your orthodontic practice in our podcast episodes. Have us playing in the background at home or listen to us on your daily commute. However you choose to listen, Ortho Marketing will be there to provide all the orthodontist marketing tips you'll need. To find out more about our newest development with podcasts, click here to visit our official podcast channel. For more marketing tips or to schedule an initial consultation, don't hesitate to contact Ortho Marketing today!


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog
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