Blog

As experts in the orthodontic marketing industry, we understand that orthodontia can be busy and exhausting. Sometimes you just don't have time to sit down and read a blog post about how to get great reviews for your practice or why your practice should use Facebook Ads. We thought we'd make it a little easier for you to get the information you need to properly market your orthodontic practice without reading at all. Our team at Ortho Marketing has launched a podcast for all your orthodontist marketing needs!

What Will We Talk About?

We'll be including podcast topics in all the services we specialize, including:

  • Web Design
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Reputation Management
  • Retargeting
  • Custom Apps
  • Google Adwords and Pay-Per-Click (PPC) Campaigns

Where Can You Find Our Podcasts?

To see all of our episodes, visit our official Spreaker Podcast Channel, or click on any of the topics below to go directly to any of our most recent podcast episodes:

Our Ortho Marketing podcasts are also available on iTunes - check it out!

You'll get all the info you need to successfully market your orthodontic practice in our podcast episodes. Have us playing in the background at home or listen to us on your daily commute. However you choose to listen, Ortho Marketing will be there to provide all the orthodontist marketing tips you'll need. To find out more about our newest development with podcasts, click here to visit our official podcast channel. For more marketing tips or to schedule an initial consultation, don't hesitate to contact Ortho Marketing today!


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog

It’s no secret that the demand for visual media in content marketing is going through the roof. Patients are hungry for as much visual content as they can get their eyes on. In the effort to supplement this demand, virtual reality has become a trending marketing tool. But can VR devices be successfully implemented into marketing techniques for your practice? We definitely think so, and here’s why:

The Pros of Virtual Reality

  • It’s Immersive: Practices often have trouble keeping their potential patients’ undivided attention, especially with all the digital distractions available these days. A VR device completely immerses your prospective patient into whatever visual you choose to display. No distractions, just your quality orthodontic services
  • Get Emotional: The intensity of a VR experience is even greater than the traditional photos and videos easily found by searchers. This generates strong emotions, which is crucial for establishing a connection between you and the patient. Since orthodontia is such an intimate field, with you and your staff being in close proximity to patients all the time, a potential patient needs to trust you before signing on the dotted line. An emotional experience like that of a VR device can drive that trust.
  • New and Exciting: VR is still early in the stages of popularity. If your practice offers a VR device to help experience your services, it will give you a huge leg up on the competition.
  • Help Them See What You See: We know that for orthodontists, just a quick look at a patients’ teeth is enough for you to envision what their future smile will look and feel like. But it’s not so for your patients. Having a VR experience available in a consultation with the patient can help them vividly see the potential that you see as a professional in the field, and it might be just what they need to get them excited about treatment with your practice.

Love the Idea, but Can’t Do It Now?

We understand, it’s tough to invest in something so early in the game. A simpler way to get a similar impact is to offer 360 degree visual effects on your website. Prospective patients value an opportunity to visualize your practice environment before taking the time to visit.

orthodontist-virtual-office-tour-screenshot

Anything that helps your potential patients envision a pleasing experience with your team helps establish an emotional connection. Our web design team is great at incorporating virtual tours and events into your website if you’re not ready for VR yet.

For more tips on how to market your practice, info on virtual tours, or to schedule a complimentary consultation, don’t wait to contact our team at Ortho Marketing today!


The team at Ortho Marketing are the experts in orthodontic marketing. Ortho Marketing serves orthodontic practices on the international level. If you have any questions pertaining to website design, social media marketing, SEO, reputation management, Google Adwords, or PPC campaigns, or would like to get started marketing your orthodontic practice, contact Ortho Marketing at: 914-788-1555

Published in News / Blog
Monday, 06 June 2016 20:18

Getman Orthodontics

Web Development, SEO, Social Media, Reputation Management

www.getmanortho.com

Published in Recent Work
Monday, 06 June 2016 18:53

Castilla Orthodontics

Webmaster/Updates, SEO, Social Media, Reputation Management

www.castillaortho.com

 

Published in Recent Work
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